Thrivent Financial for Lutherans lifted its holdings in shares of AppLovin Corporation (NASDAQ:APP – Free Report) by 1,800.3% in the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 180,016 shares of the company’s stock after purchasing an additional 170,543 shares during the quarter. Thrivent Financial for Lutherans owned about 0.05% of AppLovin worth $129,349,000 as of its most recent filing with the Securities and Exchange Commission.
Several other institutional investors and hedge funds have also recently bought and sold shares of the stock. Hilltop National Bank acquired a new stake in shares of AppLovin during the second quarter valued at about $26,000. LFA Lugano Financial Advisors SA acquired a new position in shares of AppLovin in the 2nd quarter worth approximately $26,000. Chilton Capital Management LLC purchased a new position in shares of AppLovin during the 3rd quarter worth approximately $29,000. Activest Wealth Management increased its holdings in AppLovin by 760.0% in the 3rd quarter. Activest Wealth Management now owns 43 shares of the company’s stock valued at $31,000 after purchasing an additional 38 shares during the last quarter. Finally, Twin Peaks Wealth Advisors LLC purchased a new stake in AppLovin in the second quarter valued at approximately $33,000. 41.85% of the stock is currently owned by hedge funds and other institutional investors.
AppLovin Trading Down 16.9%
Shares of NASDAQ:APP opened at $473.11 on Friday. AppLovin Corporation has a 52 week low of $200.50 and a 52 week high of $745.61. The company’s 50 day moving average is $635.34 and its two-hundred day moving average is $567.28. The company has a market cap of $159.89 billion, a PE ratio of 57.42, a P/E/G ratio of 1.88 and a beta of 2.50. The company has a current ratio of 3.25, a quick ratio of 3.25 and a debt-to-equity ratio of 2.38.
Key Headlines Impacting AppLovin
Here are the key news stories impacting AppLovin this week:
- Positive Sentiment: Evercore ISI initiated coverage with an Outperform and $835 price target, citing expansion into e?commerce ads and a wider growth runway — a formal analyst endorsement that can support the stock on rebounds. Evercore ISI Initiates Coverage on AppLovin (APP) With Outperform Amid Mobile Gaming and E-Commerce Ad Expansion
- Positive Sentiment: Forbes explains the broader rally: accelerating revenue, margin improvement, divestitures that refocused the company, analyst upgrades and buybacks — factors that underpin medium?term upside if fundamentals remain intact. Why Is AppLovin Stock Rallying?
- Positive Sentiment: Seeking Alpha lays out a bullish case ahead of earnings: AppLovin is now a pure?play ad platform, AXON 2.0 and Ads Manager adoption could reaccelerate growth, and Q4 guidance implies sequential revenue and high EBITDA margins — suggesting upside if management delivers. AppLovin: Your Golden Buying Opportunity Ahead Of Earnings (Preview)
- Positive Sentiment: Coverage pieces (e.g., Needham/Yahoo) highlight large TAM and product potential, framing AppLovin as a high?growth ad platform with upside if user and e?commerce ad monetization scale. Needham Thinks This Tech Stock Could Be the Next TikTok. Should You Buy It Here?
- Neutral Sentiment: Zacks notes increased investor attention — useful context but not a direct catalyst; attention can amplify moves in either direction. AppLovin Corporation (APP) is Attracting Investor Attention: Here is What You Should Know
- Neutral Sentiment: Longer?term price forecasts and recovery narratives (price?target pieces) remind investors of prior volatility and the upside recovery potential but are speculative. AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2026-2030 (Jan 30)
- Neutral Sentiment: Reported short?interest data this week appeared inconsistent (zero values), signaling either a data glitch or reporting lag — monitor accurate short?interest updates for positioning signals.
- Negative Sentiment: A new short report alleged money?laundering links and triggered a sharp sell?off; such allegations can materially affect sentiment, regulatory scrutiny and short?term liquidity. AppLovin Faces Money-Laundering Claims—Here’s What’s Missing
- Negative Sentiment: AppLovin has publicly disputed the short report, but media coverage highlights execution risk for its AI/e?commerce push and keeps sentiment fragile until investigations and disclosures resolve. AppLovin Disputes Short Report As AI E Commerce Push Faces Test
- Negative Sentiment: Pomerantz launched an investor investigation into AppLovin, escalating legal risk and potential litigation costs — a tangible negative catalyst until cleared. INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of AppLovin Corporation – APP
Analysts Set New Price Targets
APP has been the subject of several research analyst reports. Citigroup lowered their price target on AppLovin from $850.00 to $820.00 and set a “buy” rating for the company in a research report on Wednesday, November 12th. Weiss Ratings lowered AppLovin from a “buy (b-)” rating to a “hold (c+)” rating in a research note on Thursday, January 15th. BTIG Research reaffirmed a “buy” rating and issued a $771.00 target price on shares of AppLovin in a research report on Wednesday, December 17th. Scotiabank boosted their price target on shares of AppLovin from $575.00 to $750.00 and gave the stock an “outperform” rating in a research note on Thursday, November 6th. Finally, Oppenheimer set a $740.00 price objective on shares of AppLovin in a research note on Tuesday, October 7th. One research analyst has rated the stock with a Strong Buy rating, twenty have assigned a Buy rating, three have given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $706.45.
View Our Latest Analysis on APP
Insider Transactions at AppLovin
In other news, CTO Vasily Shikin sold 27,143 shares of the stock in a transaction dated Monday, November 24th. The stock was sold at an average price of $545.38, for a total value of $14,803,249.34. Following the transaction, the chief technology officer owned 3,323,681 shares in the company, valued at approximately $1,812,669,143.78. This represents a 0.81% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director Eduardo Vivas sold 150,000 shares of the firm’s stock in a transaction dated Monday, November 10th. The stock was sold at an average price of $650.91, for a total value of $97,636,500.00. Following the sale, the director directly owned 7,133,292 shares in the company, valued at $4,643,131,095.72. This trade represents a 2.06% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders sold 340,336 shares of company stock valued at $200,062,623. 13.66% of the stock is currently owned by corporate insiders.
About AppLovin
AppLovin Corporation is a Palo Alto–based mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company operates a data-driven advertising and marketing platform that connects app publishers and advertisers, delivering tools for user acquisition, monetization, analytics and creative optimization. AppLovin’s technology is integrated into a broad set of mobile applications through software development kits (SDKs) and ad products designed to maximize revenue and engagement for developers.
Key components of AppLovin’s offering include an ad mediation and exchange platform that enables publishers to manage and monetize inventory across multiple demand sources, and a user-acquisition platform that helps advertisers target and scale campaigns.
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