Synchrony Financial $SYF Shares Sold by Measured Wealth Private Client Group LLC

Measured Wealth Private Client Group LLC lessened its holdings in Synchrony Financial (NYSE:SYF) by 77.9% during the 1st quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 2,982 shares of the financial services provider’s stock after selling 10,493 shares during the quarter. Measured Wealth Private Client Group LLC’s holdings in Synchrony Financial were worth $203,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors also recently bought and sold shares of SYF. FWL Investment Management LLC acquired a new position in shares of Synchrony Financial during the 3rd quarter worth about $26,000. Fideuram Asset Management Ireland dac purchased a new position in shares of Synchrony Financial in the 4th quarter valued at about $29,000. Advisors Asset Management Inc. acquired a new stake in shares of Synchrony Financial during the 4th quarter worth about $29,000. Palisade Asset Management LLC acquired a new stake in shares of Synchrony Financial during the 3rd quarter worth about $29,000. Finally, Reflection Asset Management purchased a new stake in Synchrony Financial during the fourth quarter worth approximately $31,000. 96.48% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Synchrony Financial

Here are the key news stories impacting Synchrony Financial this week:

• Positive Sentiment: Robert W. Baird raised its price target on Synchrony Financial to $90 from $86 and kept an outperform rating, signaling continued confidence in upside after earnings. Article
• Positive Sentiment: Wells Fargo lowered its price target to $88 from $95 but maintained an overweight rating, still implying meaningful upside from current levels. Article
• Positive Sentiment: Bank of America reiterated a Buy rating on Synchrony Financial and set a $89 target, reinforcing the view that the company’s stronger-than-expected results and 2026 outlook remain supportive. Article
• Neutral Sentiment: Synchrony’s Q2 2026 earnings conference call transcript is drawing investor attention for additional detail on management’s outlook and credit trends. Article
• Neutral Sentiment: Coverage discussing how card issuers are looking beyond credit scores highlights a more segmented consumer-credit market, which may be relevant to Synchrony but does not directly change the company’s fundamentals. Article
• Negative Sentiment: Royal Bank of Canada cut its price target to $80 from $85 and kept a sector perform rating, reflecting a more cautious stance after the latest results. Article
• Negative Sentiment: Another article questions whether Synchrony Financial is cheap versus its stronger guidance and weaker share price, suggesting investors are still debating whether the recent run-up in earnings optimism is already priced in. Article

Insider Activity at Synchrony Financial

In related news, insider Jonathan S. Mothner sold 51,258 shares of the company’s stock in a transaction on Friday, May 15th. The shares were sold at an average price of $71.23, for a total value of $3,651,107.34. Following the completion of the sale, the insider owned 132,664 shares in the company, valued at $9,449,656.72. This represents a 27.87% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 0.36% of the stock is owned by insiders.

Synchrony Financial Stock Down 1.5%

Shares of NYSE SYF opened at $71.73 on Friday. The business has a 50-day moving average price of $73.27 and a 200 day moving average price of $73.06. The stock has a market cap of $24.13 billion, a PE ratio of 7.35, a price-to-earnings-growth ratio of 0.68 and a beta of 1.32. The company has a quick ratio of 1.24, a current ratio of 1.22 and a debt-to-equity ratio of 1.08. Synchrony Financial has a 52-week low of $63.08 and a 52-week high of $88.77.

Synchrony Financial (NYSE:SYF) last released its quarterly earnings results on Tuesday, July 21st. The financial services provider reported $2.59 EPS for the quarter, topping the consensus estimate of $2.14 by $0.45. Synchrony Financial had a return on equity of 23.09% and a net margin of 15.44%.The company had revenue of $3.72 billion for the quarter, compared to analyst estimates of $3.72 billion. During the same quarter in the previous year, the company posted $2.50 earnings per share. Synchrony Financial has set its FY 2026 guidance at 9.250-9.500 EPS. Equities research analysts forecast that Synchrony Financial will post 9.36 earnings per share for the current year.

Synchrony Financial declared that its board has approved a share repurchase plan on Tuesday, April 21st that allows the company to repurchase $0.00 in outstanding shares. This repurchase authorization allows the financial services provider to repurchase shares of its stock through open market purchases. Stock repurchase plans are usually an indication that the company’s board believes its stock is undervalued.

Synchrony Financial Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Monday, August 17th. Stockholders of record on Wednesday, August 5th will be issued a $0.34 dividend. This represents a $1.36 dividend on an annualized basis and a dividend yield of 1.9%. The ex-dividend date of this dividend is Wednesday, August 5th. This is a positive change from Synchrony Financial’s previous quarterly dividend of $0.30. Synchrony Financial’s dividend payout ratio is presently 13.93%.

Wall Street Analyst Weigh In

A number of brokerages recently issued reports on SYF. Weiss Ratings reaffirmed a “buy (b-)” rating on shares of Synchrony Financial in a report on Friday, July 17th. Barclays raised their price objective on shares of Synchrony Financial from $82.00 to $93.00 and gave the stock an “overweight” rating in a report on Wednesday, April 22nd. HSBC boosted their price objective on shares of Synchrony Financial from $93.00 to $97.00 and gave the stock a “buy” rating in a research report on Monday, July 13th. Robert W. Baird upped their target price on shares of Synchrony Financial from $86.00 to $90.00 and gave the company an “outperform” rating in a report on Wednesday. Finally, UBS Group increased their target price on shares of Synchrony Financial from $77.00 to $84.00 and gave the company a “neutral” rating in a research report on Tuesday, July 7th. Twelve analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $86.89.

Synchrony Financial Profile

Synchrony Financial (NYSE: SYF) is a consumer financial services company that specializes in providing point-of-sale financing and private-label, co-branded and branded credit card programs. The company serves as a payments and lending partner to retailers, digital merchants and service providers, offering consumer financing solutions designed to drive customer engagement and sales. Synchrony also operates a direct bank that offers deposit products, including savings accounts and certificates of deposit, which support its funding and customer-facing product suite.

Its core product set includes private-label and co-branded credit cards, general-purpose credit cards, installment loan programs and promotional financing options that are integrated into merchants’ checkout experiences.