Strategic Advisors LLC Buys 20,802 Shares of ServiceNow, Inc. $NOW

Strategic Advisors LLC boosted its stake in ServiceNow, Inc. (NYSE:NOW) by 380.4% in the fourth quarter, HoldingsChannel reports. The firm owned 26,271 shares of the information technology services provider’s stock after acquiring an additional 20,802 shares during the period. Strategic Advisors LLC’s holdings in ServiceNow were worth $4,024,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other large investors have also added to or reduced their stakes in the stock. Norges Bank purchased a new position in shares of ServiceNow during the 4th quarter valued at $2,020,992,000. Cohen Klingenstein LLC lifted its stake in shares of ServiceNow by 400.0% during the 4th quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider’s stock valued at $1,532,000 after buying an additional 8,000 shares in the last quarter. World Investment Advisors lifted its stake in shares of ServiceNow by 411.7% during the 4th quarter. World Investment Advisors now owns 47,955 shares of the information technology services provider’s stock valued at $7,218,000 after buying an additional 38,583 shares in the last quarter. Moors & Cabot Inc. lifted its stake in shares of ServiceNow by 387.7% during the 4th quarter. Moors & Cabot Inc. now owns 45,630 shares of the information technology services provider’s stock valued at $6,990,000 after buying an additional 36,274 shares in the last quarter. Finally, Sumitomo Mitsui Trust Group Inc. lifted its stake in shares of ServiceNow by 385.9% during the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock valued at $398,202,000 after buying an additional 2,064,440 shares in the last quarter. Institutional investors own 87.18% of the company’s stock.

ServiceNow Stock Performance

ServiceNow stock opened at $135.70 on Tuesday. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $211.48. The firm has a market capitalization of $139.91 billion, a P/E ratio of 80.87, a price-to-earnings-growth ratio of 2.05 and a beta of 0.94. The company’s 50-day moving average is $98.50 and its 200 day moving average is $123.13.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, hitting analysts’ consensus estimates of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. During the same period in the prior year, the company posted $0.81 EPS. The firm’s revenue for the quarter was up 22.1% on a year-over-year basis. Research analysts forecast that ServiceNow, Inc. will post 2.36 EPS for the current year.

Analyst Ratings Changes

Several analysts have commented on the stock. Citic Securities decreased their price target on shares of ServiceNow from $168.00 to $140.00 and set a “buy” rating on the stock in a research note on Thursday, May 21st. Robert W. Baird decreased their price target on shares of ServiceNow from $125.00 to $118.00 and set an “outperform” rating on the stock in a research note on Thursday, April 23rd. Canaccord Genuity Group decreased their price target on shares of ServiceNow from $200.00 to $145.00 and set a “buy” rating on the stock in a research note on Thursday, April 23rd. BTIG Research reiterated a “buy” rating and issued a $150.00 price target on shares of ServiceNow in a research note on Monday, May 4th. Finally, Stifel Nicolaus decreased their price target on shares of ServiceNow from $135.00 to $120.00 and set a “buy” rating on the stock in a research note on Thursday, April 23rd. Two investment analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, five have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $141.85.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Software shares are rallying broadly after Nvidia’s Jensen Huang said AI should be a tailwind for software firms, helping ServiceNow lead a sector comeback. ServiceNow Stock (NOW) Extends Rally as Nvidia CEO Jensen Huang Backs Software Firms in AI Era
• Positive Sentiment: News flow around ServiceNow’s AI positioning, including its AWS platform expansion and “agentic AI” narrative, is reinforcing the view that the company can monetize AI rather than be threatened by it. Here is Why ServiceNow (NOW) is One of the Best Future Tech Stocks According to Billionaires
• Positive Sentiment: Recent coverage suggests ServiceNow is being viewed as a beneficiary of the broader software rebound, with traders and analysts seeing more upside after a long stretch of sector weakness. NOW, IBM, software stocks surge as Huang eases AI fears; analysts see more upside
• Neutral Sentiment: Several articles are commentary pieces comparing ServiceNow with peers or discussing the software rally; these help explain sentiment but do not add a new company-specific catalyst. ServiceNow vs. Intuit: Which Technology Stock Is a Better Buy in 2026?
• Neutral Sentiment: Market recap and stock-movers coverage also mention ServiceNow, but the key takeaway is simply that it is participating in the day’s software-led move higher. Stock Movers: MGM Resorts, ServiceNow, GoPro

Insider Activity

In related news, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction dated Thursday, May 14th. The shares were sold at an average price of $87.23, for a total value of $130,845.00. Following the sale, the director directly owned 44,930 shares of the company’s stock, valued at $3,919,243.90. This represents a 3.23% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul Fipps sold 1,048 shares of the company’s stock in a transaction dated Monday, May 18th. The stock was sold at an average price of $98.51, for a total transaction of $103,238.48. Following the completion of the transaction, the insider owned 12,072 shares in the company, valued at $1,189,212.72. This represents a 7.99% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders sold 28,071 shares of company stock valued at $2,529,956. Company insiders own 0.34% of the company’s stock.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.