Stableford Capital II LLC Has $927,000 Position in Booking Holdings Inc. $BKNG

Stableford Capital II LLC grew its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 4,027.8% during the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 5,201 shares of the business services provider’s stock after purchasing an additional 5,075 shares during the quarter. Stableford Capital II LLC’s holdings in Booking were worth $927,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. Benjamin Edwards Inc. lifted its position in Booking by 1.7% during the 2nd quarter. Benjamin Edwards Inc. now owns 121 shares of the business services provider’s stock worth $700,000 after acquiring an additional 2 shares during the last quarter. Diversify Wealth Management LLC lifted its stake in Booking by 7.1% during the fourth quarter. Diversify Wealth Management LLC now owns 45 shares of the business services provider’s stock worth $239,000 after purchasing an additional 3 shares during the period. Radnor Capital Management LLC grew its stake in shares of Booking by 0.6% in the 4th quarter. Radnor Capital Management LLC now owns 534 shares of the business services provider’s stock valued at $2,860,000 after purchasing an additional 3 shares during the period. MJP Associates Inc. ADV raised its holdings in shares of Booking by 6.1% in the 4th quarter. MJP Associates Inc. ADV now owns 52 shares of the business services provider’s stock worth $278,000 after buying an additional 3 shares in the last quarter. Finally, Annis Gardner Whiting Capital Advisors LLC raised its holdings in shares of Booking by 1.9% in the 4th quarter. Annis Gardner Whiting Capital Advisors LLC now owns 158 shares of the business services provider’s stock worth $846,000 after buying an additional 3 shares in the last quarter. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Booking Trading Down 6.7%

BKNG opened at $180.30 on Wednesday. The stock has a market capitalization of $135.47 billion, a P/E ratio of 19.96, a P/E/G ratio of 1.20 and a beta of 1.07. The firm’s fifty day simple moving average is $194.57 and its 200 day simple moving average is $178.72. Booking Holdings Inc. has a 12 month low of $150.14 and a 12 month high of $225.00.

Booking (NASDAQ:BKNG) last posted its quarterly earnings data on Monday, August 3rd. The business services provider reported $2.54 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.43 by $0.11. Booking had a negative return on equity of 102.96% and a net margin of 25.53%.The business had revenue of $7.35 billion during the quarter, compared to the consensus estimate of $7.19 billion. During the same period last year, the company earned $55.40 earnings per share. Booking’s quarterly revenue was up 8.1% on a year-over-year basis. On average, equities research analysts predict that Booking Holdings Inc. will post 10.48 EPS for the current fiscal year.

Booking Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 30th. Stockholders of record on Friday, September 11th will be paid a dividend of $0.42 per share. This represents a $1.68 dividend on an annualized basis and a dividend yield of 0.9%. The ex-dividend date is Friday, September 11th. Booking’s dividend payout ratio is currently 18.58%.

Insider Activity

In other Booking news, Director Robert Mylod, Jr. sold 5,000 shares of the firm’s stock in a transaction that occurred on Wednesday, July 29th. The stock was sold at an average price of $200.00, for a total value of $1,000,000.00. Following the completion of the transaction, the director directly owned 16,000 shares in the company, valued at $3,200,000. This trade represents a 23.81% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter Millones, Jr. sold 50,050 shares of the business’s stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $207.59, for a total value of $10,389,879.50. Following the transaction, the vice president directly owned 375,025 shares in the company, valued at $77,851,439.75. This trade represents a 11.77% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 81,550 shares of company stock valued at $16,922,744. Corporate insiders own 0.17% of the company’s stock.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Travel demand remains resilient despite geopolitical conflicts and a slowing macroeconomy, supporting the outlook for Booking’s accommodation and travel-services businesses. Booking Holdings Stock: A Travel Stock to Buy Right Now?
• Positive Sentiment: Zacks continues to characterize Booking as a strong growth stock, highlighting its appeal across value, growth and momentum investment strategies. Here’s Why Booking Holdings Is a Strong Growth Stock
• Neutral Sentiment: Booking was included in recent lists of hotel and travel stocks to watch, indicating continued investor attention but no specific new catalyst or recommendation for BKNG. Top Hotel Stocks To Watch Now Top Travel Stocks To Watch Now
• Neutral Sentiment: At Citi’s 2026 Global TMT Conference, Booking management discussed the business with investors; the transcript provides additional company commentary but does not identify a clearly negative development in the supplied coverage. Citi’s 2026 Global TMT Conference Transcript
• Negative Sentiment: BKNG declined more than the broader market in the latest session, creating near-term pressure even though the recent articles do not cite a fresh earnings miss or specific operational problem. Booking Holdings Declines More Than Market

Analyst Upgrades and Downgrades

A number of brokerages have issued reports on BKNG. Mizuho set a $240.00 price objective on Booking in a report on Wednesday, August 5th. Susquehanna reaffirmed a “positive” rating and set a $240.00 price objective on shares of Booking in a report on Thursday, August 6th. DA Davidson set a $240.00 target price on shares of Booking in a research note on Thursday, August 6th. Oppenheimer restated an “outperform” rating and issued a $240.00 price target (up from $215.00) on shares of Booking in a research report on Wednesday, August 5th. Finally, Wedbush upped their price objective on Booking from $211.00 to $247.00 and gave the company an “outperform” rating in a report on Wednesday, August 5th. Two analysts have rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating and eight have given a Hold rating to the company’s stock. According to MarketBeat, Booking has a consensus rating of “Moderate Buy” and an average target price of $236.70.

Booking Profile

Booking Holdings Inc is a global provider of online travel and related services. The company connects consumers with accommodations, flights, rental cars, restaurants and travel experiences through a portfolio of digital brands and websites.

Its principal brands include Booking.com, which offers lodging, transportation and travel experiences; Priceline, which provides online booking services for hotels, flights, rental cars and vacation packages; Agoda, which focuses primarily on travel bookings in Asia and other international markets; KAYAK, a travel metasearch engine; OpenTable, a restaurant reservation and management platform; and Rentalcars.com, a global car rental service.

Booking Holdings serves customers, travel providers and restaurants across numerous countries and regions, with a particularly extensive international presence.