Sony Corporation (NYSE:SONY) Stock Has Consensus Target Price of $373.31

Shares of Sony Corporation (NYSE:SONY) have been given an average recommendation of “Moderate Buy” by the sixteen brokerages that are currently covering the stock, Marketbeat.com reports. One analyst has rated the stock with a sell recommendation, four have issued a hold recommendation and eleven have given a buy recommendation to the company. The average 1 year target price among brokerages that have updated their coverage on the stock in the last year is $373.31.

A number of equities research analysts have weighed in on the company. Sanford C. Bernstein reaffirmed a “market perform” rating and set a $26.00 price objective on shares of Sony in a report on Thursday. Zacks Research cut Sony from a “strong-buy” rating to a “hold” rating in a report on Wednesday, September 30th. Benchmark reaffirmed a “buy” rating on shares of Sony in a research note on Monday, August 3rd. Weiss Ratings reiterated a “sell (d+)” rating on shares of Sony in a research note on Monday, August 17th. Finally, Wall Street Zen cut Sony from a “buy” rating to a “hold” rating in a report on Sunday, August 9th.

Sony News Summary

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony raised its fiscal 2026 outlook after second-quarter profit rose about 45%. Earnings of $0.49 per share beat the $0.38 consensus, while revenue of $21.77 billion exceeded estimates of $20.15 billion. Stronger PlayStation and Pictures results, including the success of Spider-Man: Brand New Day, drove growth. Reuters earnings report Zacks earnings call highlights
• Neutral Sentiment: PlayStation game sales and engagement are growing, but reports say Sony is still struggling to meet demand for PS5 consoles. That may limit the benefit of strong software performance. PS5 sales and supply report
• Negative Sentiment: Management cited rising memory costs and weaker smartphone image-sensor demand as pressures on the outlook. These headwinds could temper gains from gaming and entertainment. Zacks earnings call highlights

Sony Stock Performance

Shares of NYSE:SONY traded down $0.57 during trading on Friday, hitting $26.97. 5,676,241 shares of the stock were exchanged, compared to its average volume of 4,118,186. The company has a market capitalization of $159.34 billion, a price-to-earnings ratio of 24.08, a price-to-earnings-growth ratio of 1.66 and a beta of 0.98. The company has a debt-to-equity ratio of 0.11, a quick ratio of 0.97 and a current ratio of 1.25. Sony has a 1-year low of $19.32 and a 1-year high of $30.34. The company’s fifty day simple moving average is $24.49 and its 200-day simple moving average is $22.39.

Sony (NYSE:SONY) last issued its earnings results on Thursday, November 5th. The company reported $0.49 EPS for the quarter, topping the consensus estimate of $0.38 by $0.11. The firm had revenue of $21.77 billion during the quarter, compared to analysts’ expectations of $20.15 billion. Sony had a positive return on equity of 13.06% and a negative net margin of 2.00%. Sony’s quarterly revenue was up 10.3% compared to the same quarter last year. During the same period last year, the business earned $60.10 earnings per share. Sell-side analysts expect that Sony will post 1.45 EPS for the current fiscal year.

Insider Buying and Selling at Sony

In related news, insider Kenji Tanaka sold 20,000 shares of the stock in a transaction dated Monday, August 17th. The shares were sold at an average price of $23.83, for a total transaction of $476,600.00. Following the completion of the sale, the insider owned 43,899 shares in the company, valued at $1,046,113.17. This trade represents a 31.30% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Insiders own 7.00% of the company’s stock.

Institutional Trading of Sony

Large investors have recently added to or reduced their stakes in the company. Fisher Asset Management LLC increased its position in Sony by 1.2% in the 3rd quarter. Fisher Asset Management LLC now owns 113,614,725 shares of the company’s stock valued at $2,673,355,000 after acquiring an additional 1,397,912 shares in the last quarter. Bank of America Corp DE raised its position in shares of Sony by 9.1% in the 1st quarter. Bank of America Corp DE now owns 16,992,579 shares of the company’s stock valued at $351,746,000 after acquiring an additional 1,413,785 shares during the period. Arrowstreet Capital Limited Partnership acquired a new position in shares of Sony in the 1st quarter valued at $39,998,000. WCM Investment Management LLC lifted its holdings in shares of Sony by 337.6% during the 1st quarter. WCM Investment Management LLC now owns 1,949,592 shares of the company’s stock valued at $38,836,000 after purchasing an additional 1,504,035 shares in the last quarter. Finally, Ferguson Wellman Capital Management Inc. increased its position in shares of Sony by 0.9% during the third quarter. Ferguson Wellman Capital Management Inc. now owns 1,163,910 shares of the company’s stock worth $27,387,000 after acquiring an additional 10,587 shares in the last quarter. 14.05% of the stock is owned by institutional investors.

About Sony

Sony Group Corporation is a Japan-based global entertainment and technology company, founded in Tokyo in 1946 by Masaru Ibuka and Akio Morita. Initially known as Tokyo Tsushin Kogyo, the company adopted the name Sony in 1958.

Sony’s businesses include video games and network services through PlayStation; music recording and publishing; film and television production and distribution; consumer electronics, including televisions and cameras; and imaging and sensing technologies, including image sensors.