Sonos (NASDAQ:SONO) Upgraded by Wall Street Zen to “Strong-Buy” Rating

Wall Street Zen upgraded shares of Sonos (NASDAQ:SONO) from a buy rating to a strong-buy rating in a report released on Saturday morning.

A number of other equities research analysts have also recently commented on SONO. Weiss Ratings raised Sonos from a “sell (d)” rating to a “hold (c-)” rating in a report on Thursday. Rosenblatt Securities reaffirmed a “buy” rating and issued a $21.00 price objective on shares of Sonos in a research note on Thursday. Finally, Zacks Research cut Sonos from a “strong-buy” rating to a “hold” rating in a research report on Monday, April 6th. Two equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the company has an average rating of “Hold” and an average price target of $20.00.

Sonos Stock Performance

SONO opened at $14.66 on Friday. The stock has a market cap of $1.73 billion, a price-to-earnings ratio of 32.58 and a beta of 1.96. The firm’s fifty day moving average is $14.85 and its 200 day moving average is $14.75. Sonos has a fifty-two week low of $10.11 and a fifty-two week high of $19.82.

Insider Activity at Sonos

In related news, Director Julius Genachowski sold 19,855 shares of the company’s stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $17.00, for a total transaction of $337,535.00. Following the completion of the transaction, the director owned 53,775 shares in the company, valued at approximately $914,175. This represents a 26.97% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Company insiders own 1.25% of the company’s stock.

Institutional Trading of Sonos

A number of institutional investors and hedge funds have recently bought and sold shares of SONO. Arrowstreet Capital Limited Partnership boosted its holdings in shares of Sonos by 2.8% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 3,307,363 shares of the company’s stock valued at $44,319,000 after purchasing an additional 90,997 shares during the last quarter. Vanguard Group Inc. grew its position in shares of Sonos by 1.5% during the fourth quarter. Vanguard Group Inc. now owns 13,935,287 shares of the company’s stock valued at $244,704,000 after purchasing an additional 204,934 shares in the last quarter. BNP Paribas Financial Markets increased its holdings in shares of Sonos by 46.2% in the fourth quarter. BNP Paribas Financial Markets now owns 951,810 shares of the company’s stock worth $16,714,000 after purchasing an additional 300,735 shares during the last quarter. Crestwood Capital Management L.P. increased its holdings in shares of Sonos by 54.5% in the fourth quarter. Crestwood Capital Management L.P. now owns 950,000 shares of the company’s stock worth $16,682,000 after purchasing an additional 335,000 shares during the last quarter. Finally, Tudor Investment Corp ET AL increased its holdings in shares of Sonos by 190.3% in the third quarter. Tudor Investment Corp ET AL now owns 722,740 shares of the company’s stock worth $11,419,000 after purchasing an additional 473,769 shares during the last quarter. 85.82% of the stock is currently owned by institutional investors.

More Sonos News

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Sonos reported fiscal Q3 adjusted earnings of $0.27 per share, above the $0.24 consensus estimate. Revenue increased 8.8% year over year to $375.3 million, exceeding expectations of $365.7 million, supported by broad-based speaker demand, international growth and cost controls. Sonos Reports Third Quarter Fiscal 2026 Results
• Positive Sentiment: Fourth-quarter revenue guidance of $325 million to $355 million was above analyst expectations of approximately $305 million. Sonos also reiterated full-year revenue guidance of $1.5 billion to $1.6 billion, while its buyback program provides additional potential support for the stock. Sonos Q4 Revenue Outlook
• Positive Sentiment: Rosenblatt Securities reaffirmed its Buy rating and $21 price target, implying substantial upside from recent trading levels. The target reflects confidence in Sonos’ longer-term growth prospects despite near-term cost concerns. Rosenblatt Rating Update
• Neutral Sentiment: Sonos is planning a September product event that could introduce new hardware or artificial-intelligence features. It may become a future catalyst, but the event has no immediate earnings impact. Sonos September Product Event
• Neutral Sentiment: Promotional pricing on the flagship Arc Ultra soundbar may support short-term product demand, although discounts can also limit average selling prices. Sonos Arc Ultra Deal
• Negative Sentiment: Despite the quarterly beat, Sonos shares reportedly fell sharply as investors reacted to rising memory costs. The expense pressure could reduce fourth-quarter margins and offset the favorable revenue guidance. Sonos Shares After Q3 Results
• Negative Sentiment: Director Julius Genachowski sold 19,855 shares for approximately $337,535 under a pre-arranged Rule 10b5-1 plan. Although scheduled in advance, the sale reduced his holdings by about 27% and may weigh modestly on sentiment.

Sonos Company Profile

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.