SoFi Technologies (NASDAQ:SOFI) Shares Up 3.6% – Here’s What Happened

Shares of SoFi Technologies, Inc. (NASDAQ:SOFI) were up 3.6% on Friday . The company traded as high as $27.37 and last traded at $27.24. Approximately 43,597,969 shares were traded during trading, a decline of 32% from the average daily volume of 64,031,098 shares. The stock had previously closed at $26.29.

Key SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi announced a new stablecoin (SoFiUSD); markets reacted immediately and the stock rose as investors priced in new product revenue, broader crypto/payments exposure and the credibility of a federally chartered bank issuing a publicly tradable stablecoin. SoFi’s Stablecoin Launch And What It Means For Financial Institutions
• Positive Sentiment: Report on SoFi launching stablecoin infrastructure — provides context on how the product will be delivered (infrastructure + issuance), supporting the view that this is more than a marketing play and could drive payment fees, custody/FX or new deposit flows. SoFi launches stablecoin infrastructure
• Positive Sentiment: MarketWatch coverage on SoFiUSD clarifies the product name and public launch details — helps investor adoption narrative and discoverability for institutional partners. SoFi Technologies to Offer SoFiUSD Stablecoin
• Positive Sentiment: Local economic incentives approved for SoFi’s planned 250?job expansion in Ballantyne (Mecklenburg County) — signals continued capital investment and hiring that supports revenue/member growth targets. Mecklenburg County approves incentives for SoFi’s 250-job expansion in Ballantyne
• Positive Sentiment: Analyst/press notes and Motley Fool pieces highlight that SoFi was a top performer in 2025 and that Q4 earnings (Jan. 26) are expected to beat estimates again, which supports the bullish sentiment tied to product momentum and member growth. Interested in SoFi Technologies? Mark Your Calendar for Jan. 26.
• Neutral Sentiment: Longer?term price/earnings forecasts and multi?year models (2026–2030) emphasize aggressive growth assumptions (CEO targets: ~30% member growth, ~20% revenue growth). These support upside but depend on execution and monetization of new products like SoFiUSD. SoFi Technologies (NASDAQ: SOFI) Price Prediction and Forecast 2026-2030 (Dec 19)
• Neutral Sentiment: Earlier analysis questioned whether product additions (e.g., a SoFi smart card) deepen the ecosystem or dilute focus — a reminder investors should watch execution and margin implications as SoFi scales new offerings. Is SoFi’s New Smart Card Deepening Its Ecosystem Advantage or Diluting Focus for Investors (SOFI)?

Analyst Ratings Changes

SOFI has been the subject of a number of recent research reports. UBS Group lifted their price target on shares of SoFi Technologies from $20.50 to $27.50 and gave the stock a “neutral” rating in a research note on Thursday, October 30th. The Goldman Sachs Group raised their price objective on shares of SoFi Technologies from $24.00 to $27.00 and gave the company a “neutral” rating in a report on Wednesday, October 29th. BTIG Research reiterated a “neutral” rating on shares of SoFi Technologies in a research note on Wednesday, October 29th. Weiss Ratings reissued a “hold (c)” rating on shares of SoFi Technologies in a report on Wednesday, October 8th. Finally, Barclays raised their price target on SoFi Technologies from $21.00 to $23.00 and gave the company an “outperform” rating in a research note on Wednesday, October 29th. One research analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating, twelve have assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Hold” and a consensus target price of $25.69.

SoFi Technologies Trading Up 3.6%

The company has a quick ratio of 0.16, a current ratio of 0.80 and a debt-to-equity ratio of 0.31. The stock has a market capitalization of $32.85 billion, a PE ratio of 50.45 and a beta of 1.93. The business’s 50-day moving average is $28.18 and its two-hundred day moving average is $24.30.

SoFi Technologies (NASDAQ:SOFI) last posted its earnings results on Tuesday, October 28th. The company reported $0.11 EPS for the quarter, topping analysts’ consensus estimates of $0.09 by $0.02. SoFi Technologies had a return on equity of 5.12% and a net margin of 19.29%.The business had revenue of $949.63 million for the quarter, compared to analysts’ expectations of $880.33 million. During the same quarter in the previous year, the firm earned $0.05 earnings per share. The business’s revenue was up 37.7% compared to the same quarter last year. SoFi Technologies has set its FY 2025 guidance at 0.370-0.370 EPS. On average, analysts anticipate that SoFi Technologies, Inc. will post 0.26 earnings per share for the current fiscal year.

Insider Activity at SoFi Technologies

In other SoFi Technologies news, insider Arun Pinto sold 46,132 shares of the business’s stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $24.76, for a total value of $1,142,228.32. Following the completion of the sale, the insider owned 138,396 shares in the company, valued at approximately $3,426,684.96. The trade was a 25.00% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, EVP Kelli Keough sold 10,340 shares of the firm’s stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $26.43, for a total transaction of $273,286.20. Following the transaction, the executive vice president owned 265,034 shares in the company, valued at approximately $7,004,848.62. This trade represents a 3.75% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders have sold 66,508 shares of company stock worth $1,699,834. 2.60% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the business. SVB Wealth LLC purchased a new position in shares of SoFi Technologies during the first quarter worth about $28,000. Salomon & Ludwin LLC acquired a new stake in SoFi Technologies during the 3rd quarter worth approximately $29,000. SJS Investment Consulting Inc. lifted its position in SoFi Technologies by 840.3% during the 3rd quarter. SJS Investment Consulting Inc. now owns 1,119 shares of the company’s stock worth $30,000 after acquiring an additional 1,000 shares during the period. Strategic Investment Solutions Inc. IL grew its stake in shares of SoFi Technologies by 693.5% in the 3rd quarter. Strategic Investment Solutions Inc. IL now owns 1,230 shares of the company’s stock valued at $32,000 after purchasing an additional 1,075 shares during the last quarter. Finally, Blume Capital Management Inc. increased its holdings in shares of SoFi Technologies by 52.9% in the third quarter. Blume Capital Management Inc. now owns 1,300 shares of the company’s stock valued at $34,000 after purchasing an additional 450 shares during the period. 38.43% of the stock is currently owned by institutional investors and hedge funds.

SoFi Technologies Company Profile

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.