SoFi Technologies (NASDAQ:SOFI) Shares Down 1% After Insider Selling

SoFi Technologies, Inc. (NASDAQ:SOFI)’s share price was down 1% on Friday after an insider sold shares in the company. The company traded as low as $14.24 and last traded at $14.62. 38,749,659 shares changed hands during mid-day trading, a decline of 39% from the average session volume of 63,473,805 shares. The stock had previously closed at $14.77.

Specifically, EVP Kelli Keough sold 10,203 shares of the business’s stock in a transaction on Tuesday, October 20th. The shares were sold at an average price of $14.72, for a total transaction of $150,188.16. Following the completion of the transaction, the executive vice president owned 397,870 shares in the company, valued at approximately $5,856,646.40. The trade was a 2.50% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Analyst Upgrades and Downgrades

A number of research analysts have recently commented on the company. Truist Financial dropped their price objective on SoFi Technologies from $19.00 to $16.00 and set a “hold” rating on the stock in a report on Friday. TD Cowen cut their price target on shares of SoFi Technologies from $18.00 to $17.50 and set a “hold” rating on the stock in a research note on Tuesday, October 6th. The Goldman Sachs Group set a $15.00 price target on shares of SoFi Technologies in a research report on Tuesday, October 13th. Keefe, Bruyette & Woods reissued an “underperform” rating on shares of SoFi Technologies in a research report on Monday, October 12th. Finally, Morgan Stanley reduced their target price on SoFi Technologies from $16.00 to $15.00 and set an “underweight” rating for the company in a report on Thursday, July 30th. Two equities research analysts have rated the stock with a Strong Buy rating, nine have assigned a Buy rating, eleven have given a Hold rating and three have given a Sell rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Hold” and a consensus price target of $22.05.

SoFi Technologies News Roundup

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Tokenized deposit launch: SoFi introduced SoFi Earn, or SOFIE, a bank-issued tokenized deposit paying 4.40% APY. Each token represents cash held in FDIC-insured accounts at SoFi Bank and can reportedly be converted into SoFiUSD for crypto purchases or on-chain transfers. The product could attract idle crypto-related cash, increase deposits, and strengthen customer engagement while differentiating SoFi from conventional stablecoins. Reuters article
• Positive Sentiment: Insurance cross-selling opportunity: SoFi partnered with Prudential Financial to offer term life insurance quotes, applications, and purchases within its app. Access to more than 15 million members could diversify revenue and increase the value of SoFi’s financial-services ecosystem. Prudential partnership article
• Neutral Sentiment: Upcoming earnings catalyst: Investors are awaiting SoFi’s third-quarter results, with coverage focusing on revenue, profitability, deposits, and adoption of newer blockchain products. The report could determine whether the company’s strong prior growth—latest quarterly revenue rose 42.5% year over year—continues. Zacks earnings preview
• Negative Sentiment: Insider selling and technical pressure: EVP Kelli Keough sold 10,203 shares worth approximately $150,188 under a pre-arranged Rule 10b5-1 trading plan, reducing her holdings by 2.5%. Although the sale is relatively small and scheduled in advance, it adds to investor caution as SOFI trades near its 52-week low and below its 50-day and 200-day moving averages. Insider trading article

SoFi Technologies Trading Down 1.0%

The company has a debt-to-equity ratio of 0.30, a quick ratio of 0.10 and a current ratio of 0.74. The stock has a market capitalization of $18.88 billion, a PE ratio of 30.46, a price-to-earnings-growth ratio of 0.86 and a beta of 2.33. The business’s 50-day moving average is $16.81 and its two-hundred day moving average is $17.09.

SoFi Technologies (NASDAQ:SOFI) last posted its quarterly earnings results on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. The company had revenue of $1.21 billion during the quarter, compared to the consensus estimate of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The company’s revenue for the quarter was up 42.5% on a year-over-year basis. During the same period last year, the firm earned $0.08 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. As a group, equities research analysts anticipate that SoFi Technologies, Inc. will post 0.60 earnings per share for the current year.

Institutional Trading of SoFi Technologies

Institutional investors have recently modified their holdings of the company. Ascent Wealth Partners LLC acquired a new position in shares of SoFi Technologies during the third quarter worth approximately $167,000. ETF Portfolio Partners Inc. boosted its position in shares of SoFi Technologies by 9.1% in the third quarter. ETF Portfolio Partners Inc. now owns 12,000 shares of the company’s stock valued at $189,000 after acquiring an additional 1,000 shares during the period. Inspire Investing LLC boosted its position in shares of SoFi Technologies by 20.5% in the third quarter. Inspire Investing LLC now owns 74,467 shares of the company’s stock valued at $1,171,000 after acquiring an additional 12,671 shares during the period. Yousif Capital Management LLC grew its stake in shares of SoFi Technologies by 4.5% in the third quarter. Yousif Capital Management LLC now owns 17,549 shares of the company’s stock worth $276,000 after acquiring an additional 763 shares during the last quarter. Finally, River Street Advisors LLC grew its stake in shares of SoFi Technologies by 4.8% in the third quarter. River Street Advisors LLC now owns 112,873 shares of the company’s stock worth $1,774,000 after acquiring an additional 5,196 shares during the last quarter. Hedge funds and other institutional investors own 38.43% of the company’s stock.

SoFi Technologies Company Profile

SoFi Technologies, Inc is a digital financial services company that provides lending, banking, investing and other personal finance products through its online platform and mobile app. The company serves consumers primarily in the United States and aims to provide a centralized alternative to traditional financial institutions.

SoFi’s offerings include personal loans, student loan refinancing, home loans, checking and savings accounts, credit cards, investment products and financial education resources.