Similarweb (NYSE:SMWB) versus Viant Technology (NASDAQ:DSP) Head to Head Comparison

Similarweb (NYSE:SMWB) and Viant Technology (NASDAQ:DSP) are both small-cap technology companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, dividends, earnings, valuation, profitability, risk and institutional ownership.

Volatility and Risk

Similarweb has a beta of 1.3, meaning that its stock price is 30% more volatile than the S&P 500. Comparatively, Viant Technology has a beta of 1.11, meaning that its stock price is 11% more volatile than the S&P 500.

Earnings & Valuation

This table compares Similarweb and Viant Technology”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Similarweb	$282.60 million	2.73	-$32.94 million	($0.25)	-35.23
Viant Technology	$344.20 million	2.48	$8.35 million	$0.31	41.45

Viant Technology has higher revenue and earnings than Similarweb. Similarweb is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

57.6% of Similarweb shares are held by institutional investors. Comparatively, 11.4% of Viant Technology shares are held by institutional investors. 62.4% of Similarweb shares are held by insiders. Comparatively, 29.4% of Viant Technology shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Similarweb and Viant Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Similarweb	-7.37%	-19.81%	-1.74%
Viant Technology	2.24%	4.23%	2.71%

Analyst Ratings

This is a breakdown of current ratings for Similarweb and Viant Technology, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Similarweb	1	4	5	1	2.55
Viant Technology	0	1	5	2	3.12

Similarweb presently has a consensus target price of $9.71, indicating a potential upside of 10.29%. Viant Technology has a consensus target price of $18.33, indicating a potential upside of 42.67%. Given Viant Technology’s stronger consensus rating and higher probable upside, analysts clearly believe Viant Technology is more favorable than Similarweb.

Summary

Viant Technology beats Similarweb on 10 of the 14 factors compared between the two stocks.

About Similarweb

Similarweb Ltd. provides cloud-based digital intelligence solutions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally. The company offers digital research intelligence solutions for its customers to benchmark performance against competitors and market leaders, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and digital marketing intelligence solutions for its customers to understand their competitors' online acquisition strategies in each marketing channel, and optimize their own strategies. It also provides sales intelligence solutions for its customers to access relevant buying signals and digital insights of their customers to generate leads quickly; and shopper intelligence solutions for its customers to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process. In addition, the company offers investor intelligence solutions for its customers to access an end-to-end view of market, sector, and company performance to ideate and monitor investment opportunities; forecast market performance; and perform due diligence. Further, it provides data-as-a-service and advisory services. The company serves retail, consumer packaged goods, consumer finance, consultancies, marketing and advertising agencies, media and publishers, business-to-business software, payment processors, travel, and institutional investors. Similarweb Ltd. was incorporated in 2009 and is headquartered in Givatayim, Israel.

About Viant Technology

Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.