ServiceNow (NYSE:NOW) Price Target Cut to $175.00 by Analysts at Jefferies Financial Group

ServiceNow (NYSE:NOW) had its target price cut by equities researchers at Jefferies Financial Group from $230.00 to $175.00 in a note issued to investors on Friday,Benzinga reports. The brokerage presently has a “buy” rating on the information technology services provider’s stock. Jefferies Financial Group’s target price would indicate a potential upside of 36.12% from the company’s current price.

A number of other research analysts have also recently issued reports on NOW. DA Davidson set a $220.00 price objective on shares of ServiceNow and gave the company a “buy” rating in a research note on Tuesday, December 16th. BMO Capital Markets dropped their price target on ServiceNow from $230.00 to $175.00 and set an “outperform” rating on the stock in a research note on Wednesday. Wall Street Zen upgraded shares of ServiceNow from a “hold” rating to a “buy” rating in a research note on Saturday, December 27th. DZ Bank upgraded shares of ServiceNow to a “strong-buy” rating in a report on Thursday, December 18th. Finally, Mizuho decreased their target price on ServiceNow from $210.00 to $190.00 and set an “outperform” rating for the company in a research report on Wednesday. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and a consensus target price of $209.07.

ServiceNow Price Performance

NYSE NOW opened at $128.56 on Friday. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. The firm’s 50 day moving average is $154.23 and its 200-day moving average is $173.83. The company has a market capitalization of $133.50 billion, a PE ratio of 77.73, a price-to-earnings-growth ratio of 2.16 and a beta of 0.98. ServiceNow has a 12-month low of $123.78 and a 12-month high of $239.62.

Insider Activity

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction that occurred on Friday, November 14th. The stock was sold at an average price of $168.50, for a total value of $235,894.40. Following the sale, the insider directly owned 25,270 shares in the company, valued at approximately $4,257,893.92. This trade represents a 5.25% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Paul Fipps sold 1,525 shares of the stock in a transaction dated Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total transaction of $249,352.75. Following the completion of the transaction, the insider owned 2,705 shares of the company’s stock, valued at approximately $442,294.55. The trade was a 36.05% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 15,310 shares of company stock valued at $2,533,585. 0.34% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On ServiceNow

Large investors have recently added to or reduced their stakes in the stock. Brighton Jones LLC increased its position in shares of ServiceNow by 1.1% during the fourth quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after purchasing an additional 30 shares in the last quarter. Sivia Capital Partners LLC boosted its position in shares of ServiceNow by 4.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after acquiring an additional 34 shares during the last quarter. AdvisorNet Financial Inc increased its holdings in shares of ServiceNow by 39.7% during the 2nd quarter. AdvisorNet Financial Inc now owns 218 shares of the information technology services provider’s stock worth $224,000 after buying an additional 62 shares during the last quarter. Accurate Wealth Management LLC raised its stake in shares of ServiceNow by 36.1% in the 2nd quarter. Accurate Wealth Management LLC now owns 441 shares of the information technology services provider’s stock valued at $427,000 after acquiring an additional 117 shares during the period. Finally, Plancorp LLC boosted its stake in shares of ServiceNow by 41.2% in the second quarter. Plancorp LLC now owns 459 shares of the information technology services provider’s stock valued at $472,000 after purchasing an additional 134 shares during the period. 87.18% of the stock is owned by hedge funds and other institutional investors.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced deeper AI integrations (including work with OpenAI) and a new Build/partner program to support agentic AI across workflows — these moves strengthen the company’s AI roadmap and partner monetization potential. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: ServiceNow is beefing up its channel and partner programs (global partner programme, Build partner program, channel AI emphasis) to accelerate ecosystem sales and go?to?market for AI agents. This can help scale seat/consumption growth without proportional SG&A increases. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Buy-side interest: a CNBC segment shows an investor (Malcolm Ethridge) increasing exposure to NOW, signaling conviction from active managers. That can support short?term demand. Trade Tracker: Malcolm Ethridge buys more ServiceNow
• Neutral Sentiment: Media/analyst attention: Zacks and other outlets flagged heavy investor searches and noted a 2.6% intraday uptick, reflecting heightened interest but not new fundamental info. ServiceNow (NOW) Rises Higher Than Market: Key Facts
• Neutral Sentiment: Jim Cramer mentioned ServiceNow’s earnings on his show, bringing retail attention that can amplify volatility but doesn’t itself change fundamentals. Jim Cramer Mentions ServiceNow (NOW)’s Earnings
• Negative Sentiment: Multiple analyst price?target reductions this week (Mizuho, BMO, Citigroup among others) lower near?term expectations and weigh on sentiment despite retained buy/outperform ratings; analysts trimmed PTs to the $175–$235 range from higher levels. Mizuho Has Lowered Expectations for ServiceNow (NYSE:NOW) Stock Price BTIG coverage link (context)

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.