ServiceNow (NYSE:NOW) Price Target Cut to $161.00 by Analysts at Capital One Financial

ServiceNow (NYSE:NOW) had its target price decreased by Capital One Financial from $188.00 to $161.00 in a research report sent to investors on Friday morning,MarketScreener reports. Capital One Financial currently has an overweight rating on the information technology services provider’s stock.

A number of other analysts have also commented on the company. The Goldman Sachs Group lowered ServiceNow from a “buy” rating to a “sell” rating in a research note on Monday, January 12th. Citigroup restated a “buy” rating on shares of ServiceNow in a research report on Monday, January 12th. Canaccord Genuity Group reaffirmed a “buy” rating and set a $224.00 price target on shares of ServiceNow in a research note on Thursday, October 30th. Barclays boosted their price objective on shares of ServiceNow from $242.00 to $245.00 and gave the stock an “overweight” rating in a research note on Thursday, October 30th. Finally, Wall Street Zen raised ServiceNow from a “hold” rating to a “buy” rating in a research report on Saturday, December 27th. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $214.40.

ServiceNow Price Performance

Shares of NOW traded down $3.83 during trading hours on Friday, reaching $127.34. The stock had a trading volume of 19,924,187 shares, compared to its average volume of 9,024,836. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06. ServiceNow has a 12 month low of $126.85 and a 12 month high of $239.62. The stock has a market capitalization of $132.23 billion, a PE ratio of 76.99, a PEG ratio of 2.19 and a beta of 0.98. The company’s 50-day moving average is $157.85 and its two-hundred day moving average is $175.84.

Insider Activity

In other ServiceNow news, Vice Chairman Nicholas Tzitzon sold 2,610 shares of the firm’s stock in a transaction on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total transaction of $431,735.76. Following the transaction, the insider directly owned 15,000 shares in the company, valued at approximately $2,481,240. This trade represents a 14.82% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction that occurred on Friday, November 14th. The shares were sold at an average price of $168.50, for a total value of $235,894.40. Following the completion of the transaction, the insider directly owned 25,270 shares of the company’s stock, valued at approximately $4,257,893.92. This represents a 5.25% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last three months, insiders sold 15,310 shares of company stock worth $2,533,585. Company insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Clarus Group Inc. increased its stake in ServiceNow by 368.1% in the 4th quarter. Clarus Group Inc. now owns 2,790 shares of the information technology services provider’s stock worth $427,000 after acquiring an additional 2,194 shares during the last quarter. Marino Stram & Associates LLC boosted its stake in shares of ServiceNow by 383.9% in the 4th quarter. Marino Stram & Associates LLC now owns 1,800 shares of the information technology services provider’s stock valued at $276,000 after purchasing an additional 1,428 shares in the last quarter. Sharp Wealth Advisory LLC increased its holdings in shares of ServiceNow by 400.0% in the fourth quarter. Sharp Wealth Advisory LLC now owns 1,810 shares of the information technology services provider’s stock worth $277,000 after buying an additional 1,448 shares during the period. Perigon Wealth Management LLC lifted its stake in shares of ServiceNow by 447.6% in the 4th quarter. Perigon Wealth Management LLC now owns 36,595 shares of the information technology services provider’s stock valued at $5,606,000 after acquiring an additional 29,912 shares during the last quarter. Finally, Balboa Wealth Partners increased its stake in shares of ServiceNow by 381.5% in the fourth quarter. Balboa Wealth Partners now owns 5,345 shares of the information technology services provider’s stock worth $819,000 after buying an additional 4,235 shares during the period. 87.18% of the stock is currently owned by institutional investors.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analysts and commentators highlight ServiceNow’s AI-led workflow platform as a growth driver if enterprise AI adoption continues, supporting longer?term upside. 1 Stock-Split Stock to Buy That Could Soar
• Positive Sentiment: ServiceNow completed a 5-for-1 stock split in December, boosting retail accessibility and liquidity — a structural tailwind for demand. 1 Stock-Split Stock to Buy That Could Soar
• Positive Sentiment: Piper Sandler named NOW among its top software picks for 2026, signaling meaningful upside expectations from a major sell?side shop. Here’s Why ServiceNow (NOW) Was Among Piper Sandler’s Top Picks For 2026
• Positive Sentiment: Large institutional buys reported in recent quarters (e.g., Nordea, UBS additions) suggest conviction from some asset managers and provide a supportive ownership base. ServiceNow Stock (NOW) Opinions on Recent Price Drop
• Neutral Sentiment: Coverage comparing enterprise AI/workflow vendors highlights ServiceNow’s exposure to the AI automation market but notes competitive differences across players — useful context but not an immediate catalyst. Who is Winning AI Workflow Automation? We Compared 4 Enterprise Stocks.
• Neutral Sentiment: An integration with a smaller identity vendor (AuthID) briefly lifted that partner’s shares; partner integrations can incrementally expand use cases but are not a major standalone driver for NOW. AuthID Shares Cool Off After ServiceNow Integration
• Negative Sentiment: Analyst moves and price?target cuts (including a recent downgrade that pushed the stock to a 52?week low) are pressuring the share price and catalyzing selling. ServiceNow (NYSE:NOW) Sets New 52-Week Low on Analyst Downgrade
• Negative Sentiment: Extensive insider selling over recent months (many executive sales, few purchases) raises short?term governance/optics concerns for some investors. ServiceNow Stock (NOW) Opinions on Recent Price Drop
• Negative Sentiment: Social media and chatter about the recent dip amplify volatility — some see a buying opportunity, but short?term momentum favors sellers. ServiceNow Stock (NOW) Opinions on Recent Price Drop

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.