ServiceNow (NYSE:NOW) Earns Buy Rating from BTIG Research

ServiceNow (NYSE:NOW)‘s stock had its “buy” rating reiterated by stock analysts at BTIG Research in a note issued to investors on Thursday,Benzinga reports. They presently have a $200.00 price target on the information technology services provider’s stock. BTIG Research’s price objective would suggest a potential upside of 54.22% from the company’s current price.

Other equities research analysts have also recently issued reports about the stock. Macquarie restated a “neutral” rating and set a $172.00 price objective on shares of ServiceNow in a research report on Thursday, January 8th. Capital One Financial decreased their price target on ServiceNow from $188.00 to $161.00 and set an “overweight” rating on the stock in a research note on Friday, January 16th. Weiss Ratings reaffirmed a “hold (c)” rating on shares of ServiceNow in a research report on Thursday, January 22nd. Wells Fargo & Company set a $225.00 price target on shares of ServiceNow and gave the stock an “overweight” rating in a research report on Thursday, January 8th. Finally, Needham & Company LLC restated a “buy” rating and issued a $155.00 price objective on shares of ServiceNow in a report on Thursday. Two research analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, six have given a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $199.95.

ServiceNow Price Performance

NYSE:NOW opened at $129.68 on Thursday. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. ServiceNow has a 12 month low of $123.78 and a 12 month high of $234.08. The firm has a market cap of $134.66 billion, a P/E ratio of 78.41, a price-to-earnings-growth ratio of 2.27 and a beta of 0.98. The stock has a 50 day moving average of $151.58 and a two-hundred day moving average of $171.79.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a return on equity of 18.74% and a net margin of 13.66%.The firm’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same quarter last year, the firm posted $0.73 EPS. On average, analysts expect that ServiceNow will post 8.93 earnings per share for the current fiscal year.

Insider Activity at ServiceNow

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $242,400.00. Following the completion of the transaction, the director directly owned 47,930 shares of the company’s stock, valued at approximately $7,745,488. This represents a 3.03% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director Lawrence Jackson sold 1,325 shares of the firm’s stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $162.04, for a total value of $214,708.30. Following the sale, the director directly owned 1,615 shares in the company, valued at $261,701.06. This trade represents a 45.07% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 15,310 shares of company stock worth $2,533,585 over the last three months. Company insiders own 0.34% of the company’s stock.

Institutional Inflows and Outflows

Large investors have recently modified their holdings of the stock. Kilter Group LLC purchased a new stake in ServiceNow in the second quarter valued at $25,000. IAG Wealth Partners LLC increased its position in shares of ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares in the last quarter. Total Investment Management Inc. purchased a new stake in shares of ServiceNow in the 2nd quarter valued at about $31,000. LGT Financial Advisors LLC acquired a new stake in shares of ServiceNow in the 2nd quarter valued at about $32,000. Finally, Bogart Wealth LLC boosted its position in shares of ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after purchasing an additional 15 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 beat and upbeat messaging — ServiceNow topped EPS and revenue estimates, reported ~21% subscription revenue growth, and issued guidance that many read as constructive for 2026. ServiceNow Reports Fourth Quarter and Full-Year 2025 Financial Results
• Positive Sentiment: $5 billion buyback — Board authorized an additional $5B repurchase program (including a $2B accelerated plan), a direct capital-return action that supports EPS and signals confidence from management. ServiceNow (NOW) Boosts Shareholder Returns with New $5B Buyback
• Positive Sentiment: AI partnerships and product moves — ServiceNow announced partnerships with Anthropic and OpenAI and has embedded Anthropic’s Claude as the default Build Agent model, reinforcing its AI strategy and product differentiation. ServiceNow and Anthropic partner to help customers build AI-powered applications ServiceNow embeds Anthropic Claude as its default Build Agent model
• Positive Sentiment: Enterprise traction: new customer deals — Expanded agreements with large customers (e.g., Fiserv, Panasonic Avionics) highlight adoption of Now Assist/CRM in critical verticals, supporting recurring revenue momentum. ServiceNow and Fiserv expand strategic commitment
• Positive Sentiment: CEO signaling confidence — Bill McDermott bought stock and publicly committed to staying through 2030, which management frames as a vote of confidence amid AI uncertainty. ServiceNow CEO is sure AI won’t eat software. He’s betting big on his own stock
• Neutral Sentiment: Heavy options activity — Unusually large call buying suggests speculative/hedged bullish interest but doesn’t clarify directional conviction for longer-term holders. (No single article linked)
• Neutral Sentiment: Acquisitions and investment in security/AI (Armis, Veza) — M&A and spend bolster capabilities but increase near-term cash outflows; impact depends on integration and monetization. ServiceNow reports better-than-expected fourth-quarter results
• Negative Sentiment: Guidance/forecast friction — Several outlets report the stock fell after the sales/subscription revenue outlook was viewed as cautious or “iffy,” prompting re-rating concerns despite beat. ServiceNow Shares Dip 7% on Sales Forecast, CEO Clarifies M&A Strategy ServiceNow’s stock slides on iffy subscription revenue forecast
• Negative Sentiment: AI skepticism & short-term sentiment pressure — Coverage notes investors worry whether AI will materially lift margins/monetization soon; that sentiment, plus a sharp pullback in software stocks, is weighing on NOW. ServiceNow says AI is ‘really kicking in’ — but it’s not enough to help the stock

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.