ServiceNow (NOW) – Research Analysts’ Recent Ratings Updates

ServiceNow (NYSE: NOW) has recently received a number of price target changes and ratings updates:

• 10/14/2026 – ServiceNow had its “buy” rating reaffirmed by Citigroup Inc..
• 10/13/2026 – ServiceNow had its “buy” rating reaffirmed by Jefferies Financial Group Inc..
• 10/13/2026 – ServiceNow had its “outperform” rating reaffirmed by Evercore Inc.
• 10/13/2026 – ServiceNow had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $165.00 price target on the stock, up from $140.00.
• 10/13/2026 – ServiceNow had its “overweight” rating reaffirmed by Barclays PLC. They now have a $160.00 price target on the stock, up from $134.00.
• 10/12/2026 – ServiceNow had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $190.00 price target on the stock, up from $175.00.
• 10/12/2026 – ServiceNow had its price target raised by Royal Bank Of Canada from $130.00 to $176.00. They now have an “outperform” rating on the stock.
• 10/12/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $170.00 price target on the stock.
• 10/8/2026 – ServiceNow was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.
• 10/7/2026 – ServiceNow had its price target raised by Argus from $134.00 to $170.00. They now have a “buy” rating on the stock.
• 10/6/2026 – ServiceNow was given a new $160.00 price target by Stifel Nicolaus. They now have a “buy” rating on the stock.
• 10/6/2026 – ServiceNow had its “neutral” rating reaffirmed by UBS Group AG. They now have a $150.00 price target on the stock, up from $110.00.
• 10/6/2026 – ServiceNow had its “market outperform” rating reaffirmed by Citigroup Inc..
• 9/21/2026 – ServiceNow had its price target raised by Deutsche Bank Aktiengesellschaft from $135.00 to $155.00. They now have a “buy” rating on the stock.
• 9/21/2026 – ServiceNow had its price target raised by Cantor Fitzgerald from $141.00 to $174.00. They now have an “overweight” rating on the stock.
• 9/11/2026 – ServiceNow had its price target raised by Needham & Company LLC from $115.00 to $155.00. They now have a “buy” rating on the stock.
• 9/9/2026 – ServiceNow had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 9/8/2026 – ServiceNow had its price target raised by BTIG Research from $150.00 to $170.00. They now have a “buy” rating on the stock.
• 8/20/2026 – ServiceNow was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 8/19/2026 – ServiceNow had its price target raised by Bank of America Corporation from $130.00 to $150.00. They now have a “buy” rating on the stock.
• 8/17/2026 – ServiceNow had its “buy” rating reaffirmed by TD Cowen. They now have a $140.00 price target on the stock.

Insider Transactions at ServiceNow

In related news, insider Paul Fipps sold 2,034 shares of the business’s stock in a transaction on Monday, August 31st. The stock was sold at an average price of $147.87, for a total transaction of $300,767.58. Following the sale, the insider directly owned 18,305 shares in the company, valued at approximately $2,706,760.35. The trade was a 10.00% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Jacqueline P. Canney sold 7,847 shares of the stock in a transaction dated Friday, August 28th. The stock was sold at an average price of $138.00, for a total value of $1,082,886.00. Following the sale, the insider directly owned 30,042 shares in the company, valued at $4,145,796. This trade represents a 20.71% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 14,081 shares of company stock valued at $1,937,904 over the last three months. Company insiders own 0.34% of the company’s stock.

ServiceNow, Inc is a cloud-based enterprise software company that helps organizations digitize, automate and manage workflows. Its platform connects people, processes and systems across departments, enabling businesses to replace manual, disconnected activities with standardized digital workflows.

The company’s products and services support a range of functions, including information technology service management, IT operations management, customer service, human resources, risk and security operations, and software development.