ServiceNow, Inc. $NOW Shares Bought by Thoroughbred Financial Services LLC

Thoroughbred Financial Services LLC boosted its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 391.6% in the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 11,892 shares of the information technology services provider’s stock after acquiring an additional 9,473 shares during the quarter. Thoroughbred Financial Services LLC’s holdings in ServiceNow were worth $1,821,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other hedge funds also recently added to or reduced their stakes in NOW. IAG Wealth Partners LLC lifted its position in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares during the period. Noble Wealth Management PBC lifted its position in ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 128 shares during the period. Millstone Evans Group LLC lifted its holdings in shares of ServiceNow by 400.0% in the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 132 shares during the period. CBIZ Investment Advisory Services LLC lifted its holdings in shares of ServiceNow by 540.0% in the 4th quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 135 shares during the period. Finally, Lodestone Wealth Management LLC acquired a new stake in shares of ServiceNow in the 4th quarter valued at approximately $26,000. 87.18% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow extended gains as investors viewed the stock as deeply undervalued versus GuruFocus’s GF Value estimate, reinforcing bullish sentiment around the name. A Look at ServiceNow Inc (NOW) After 6.5% Gain — GF Value $225.42 vs Price $108.73
• Positive Sentiment: Wipro announced a deeper partnership with ServiceNow to automate enterprise workflows and embed agentic AI capabilities, which could support longer-term platform adoption and AI revenue opportunities. Wipro and ServiceNow deepen AI partnership to automate enterprise workflows
• Positive Sentiment: Analyst commentary highlighted ServiceNow’s Q1 results as a sign of resilience, with revenue growth around 22% and earnings meeting expectations, while institutional buying and elevated analyst targets continue to support the stock. ServiceNow (NOW) Stock Analysis: Evaluating the Investment Opportunity
• Neutral Sentiment: Unusually heavy call-option activity suggests traders are positioning for further upside, but it may also reflect short-term speculation rather than fundamental conviction.
• Neutral Sentiment: Several articles focused on ServiceNow’s presentation at a software and AI conference and on broader automation-software comparisons, which appear more informational than immediately market-moving.
• Negative Sentiment: Some coverage flagged rising AI competition and questioned whether ServiceNow can sustain growth, a reminder that investors are still watching how effectively the company defends its AI and enterprise software positioning. Can ServiceNow Sustain Its Growth Amid Rising AI Competition?

Wall Street Analyst Weigh In

Several research analysts have issued reports on NOW shares. Capital One Financial increased their price objective on ServiceNow from $105.00 to $120.00 and gave the stock an “overweight” rating in a research report on Tuesday, May 5th. UBS Group reiterated an “outperform” rating on shares of ServiceNow in a research report on Tuesday. BMO Capital Markets cut their price objective on ServiceNow from $120.00 to $115.00 and set an “outperform” rating for the company in a research report on Thursday, April 23rd. BTIG Research reiterated a “buy” rating and issued a $150.00 price objective on shares of ServiceNow in a research report on Monday, May 4th. Finally, Deutsche Bank Aktiengesellschaft cut their price objective on ServiceNow from $180.00 to $135.00 and set a “buy” rating for the company in a research report on Thursday, April 16th. Two analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, five have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $141.85.

Insider Transactions at ServiceNow

In related news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction on Thursday, May 14th. The stock was sold at an average price of $87.23, for a total transaction of $130,845.00. Following the completion of the transaction, the director directly owned 44,930 shares of the company’s stock, valued at approximately $3,919,243.90. The trade was a 3.23% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Anita M. Sands sold 16,445 shares of ServiceNow stock in a transaction on Thursday, May 14th. The stock was sold at an average price of $90.14, for a total value of $1,482,352.30. Following the transaction, the director directly owned 30,090 shares of the company’s stock, valued at approximately $2,712,312.60. This represents a 35.34% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 28,071 shares of company stock valued at $2,529,956. Company insiders own 0.34% of the company’s stock.

ServiceNow Stock Performance

Shares of NOW stock opened at $108.58 on Friday. The stock has a fifty day moving average price of $97.84 and a 200 day moving average price of $123.73. The stock has a market cap of $111.95 billion, a PE ratio of 64.71, a P/E/G ratio of 1.69 and a beta of 0.82. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $211.48. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.97. The firm had revenue of $3.77 billion during the quarter, compared to analysts’ expectations of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.ServiceNow’s revenue was up 22.1% on a year-over-year basis. During the same period in the previous year, the firm posted $0.81 earnings per share. Sell-side analysts forecast that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.