Salesforce Inc. $CRM Shares Acquired by Crescent Sterling Ltd.

Crescent Sterling Ltd. increased its position in Salesforce Inc. (NYSE:CRM) by 9.3% in the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 3,363 shares of the CRM provider’s stock after buying an additional 285 shares during the period. Crescent Sterling Ltd.’s holdings in Salesforce were worth $917,000 as of its most recent SEC filing.

Other institutional investors have also modified their holdings of the company. Painted Porch Advisors LLC raised its position in shares of Salesforce by 260.0% in the second quarter. Painted Porch Advisors LLC now owns 90 shares of the CRM provider’s stock valued at $25,000 after buying an additional 65 shares during the last quarter. Capital A Wealth Management LLC raised its position in shares of Salesforce by 450.0% in the first quarter. Capital A Wealth Management LLC now owns 110 shares of the CRM provider’s stock valued at $30,000 after buying an additional 90 shares during the last quarter. CBIZ Investment Advisory Services LLC increased its position in Salesforce by 314.8% during the first quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider’s stock worth $30,000 after purchasing an additional 85 shares during the last quarter. Abound Financial LLC acquired a new position in Salesforce during the first quarter worth approximately $31,000. Finally, Christopher J. Hasenberg Inc increased its position in Salesforce by 383.3% during the second quarter. Christopher J. Hasenberg Inc now owns 116 shares of the CRM provider’s stock worth $32,000 after purchasing an additional 92 shares during the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

Wall Street Analyst Weigh In

Several brokerages recently commented on CRM. Morgan Stanley upped their price target on shares of Salesforce from $404.00 to $405.00 and gave the stock an “overweight” rating in a research report on Tuesday, September 2nd. Stifel Nicolaus dropped their price target on shares of Salesforce from $325.00 to $300.00 and set a “buy” rating for the company in a research report on Thursday, October 9th. KeyCorp dropped their price target on shares of Salesforce from $440.00 to $400.00 and set an “overweight” rating for the company in a research report on Thursday, September 4th. Deutsche Bank Aktiengesellschaft dropped their price target on shares of Salesforce from $400.00 to $340.00 and set a “buy” rating for the company in a research report on Thursday, September 4th. Finally, JPMorgan Chase & Co. dropped their price target on shares of Salesforce from $380.00 to $365.00 and set an “overweight” rating for the company in a research report on Thursday, September 4th. Twenty-five investment analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $325.23.

Salesforce Price Performance

Salesforce stock opened at $260.55 on Friday. Salesforce Inc. has a 52-week low of $226.48 and a 52-week high of $369.00. The firm has a fifty day moving average of $247.52 and a 200-day moving average of $258.06. The firm has a market capitalization of $248.04 billion, a P/E ratio of 37.87, a PEG ratio of 2.11 and a beta of 1.19. The company has a quick ratio of 1.12, a current ratio of 1.12 and a debt-to-equity ratio of 0.14.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The company had revenue of $10.24 billion during the quarter, compared to analyst estimates of $10.14 billion. During the same quarter in the prior year, the business earned $2.56 earnings per share. The business’s quarterly revenue was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, analysts predict that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th were paid a $0.416 dividend. The ex-dividend date was Wednesday, September 17th. This represents a $1.66 annualized dividend and a dividend yield of 0.6%. Salesforce’s dividend payout ratio is 24.13%.

Insider Buying and Selling at Salesforce

In other news, Director David Blair Kirk bought 3,400 shares of the firm’s stock in a transaction dated Tuesday, September 9th. The stock was acquired at an average cost of $254.66 per share, for a total transaction of $865,844.00. Following the completion of the purchase, the director owned 3,824 shares of the company’s stock, valued at $973,819.84. This trade represents a 801.89% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Marc Benioff sold 2,250 shares of the company’s stock in a transaction on Wednesday, August 27th. The shares were sold at an average price of $248.56, for a total transaction of $559,260.00. Following the completion of the transaction, the chief executive officer owned 11,911,571 shares of the company’s stock, valued at $2,960,740,087.76. This trade represents a 0.02% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 78,750 shares of company stock valued at $19,372,928 over the last 90 days. Insiders own 3.00% of the company’s stock.

Salesforce Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.