Royal Bank Of Canada Reaffirms “Buy” Rating for NIKE (NYSE:NKE)

NIKE (NYSE:NKE)‘s stock had its “buy” rating reissued by equities research analysts at Royal Bank Of Canada in a research note issued to investors on Wednesday,MarketScreener reports.

Several other brokerages have also commented on NKE. The Goldman Sachs Group set a $77.00 price objective on shares of NIKE in a report on Friday, December 19th. Berenberg Bank reissued a “neutral” rating and issued a $70.00 target price on shares of NIKE in a research report on Friday, December 19th. Morgan Stanley set a $72.00 target price on NIKE and gave the company a “positive” rating in a research note on Wednesday, October 1st. Weiss Ratings raised NIKE from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Monday, January 12th. Finally, Barclays reiterated a “neutral” rating on shares of NIKE in a report on Thursday, January 15th. Two research analysts have rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, NIKE currently has an average rating of “Moderate Buy” and an average target price of $74.65.

NIKE Trading Down 0.7%

NKE stock traded down $0.49 on Wednesday, reaching $64.97. The company’s stock had a trading volume of 11,239,554 shares, compared to its average volume of 16,777,450. The firm has a market cap of $96.19 billion, a PE ratio of 38.22, a PEG ratio of 3.38 and a beta of 1.28. The business has a fifty day simple moving average of $63.91 and a two-hundred day simple moving average of $69.06. NIKE has a 12-month low of $52.28 and a 12-month high of $82.44. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.40 and a current ratio of 2.06.

NIKE (NYSE:NKE) last issued its quarterly earnings data on Thursday, December 18th. The footwear maker reported $0.53 EPS for the quarter, topping the consensus estimate of $0.37 by $0.16. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The business had revenue of $12.43 billion during the quarter, compared to analyst estimates of $12.19 billion. During the same period in the prior year, the business earned $0.78 EPS. The company’s revenue for the quarter was up .6% on a year-over-year basis. As a group, research analysts forecast that NIKE will post 2.05 EPS for the current year.

Insider Buying and Selling at NIKE

In other NIKE news, Chairman Mark G. Parker sold 86,078 shares of the business’s stock in a transaction that occurred on Friday, November 14th. The shares were sold at an average price of $64.80, for a total transaction of $5,577,854.40. Following the completion of the transaction, the chairman owned 647,615 shares in the company, valued at $41,965,452. The trade was a 11.73% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, Director Robert Holmes Swan acquired 8,691 shares of the company’s stock in a transaction on Monday, December 22nd. The stock was purchased at an average cost of $57.54 per share, for a total transaction of $500,080.14. Following the completion of the transaction, the director owned 43,293 shares in the company, valued at approximately $2,491,079.22. The trade was a 25.12% increase in their position. The SEC filing for this purchase provides additional information. In the last 90 days, insiders acquired 91,229 shares of company stock valued at $5,452,640. 0.80% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On NIKE

Large investors have recently bought and sold shares of the business. Brighton Jones LLC raised its holdings in NIKE by 388.5% during the fourth quarter. Brighton Jones LLC now owns 202,411 shares of the footwear maker’s stock worth $15,316,000 after purchasing an additional 160,980 shares in the last quarter. Caxton Associates LLP purchased a new position in shares of NIKE in the 1st quarter valued at $311,000. McAdam LLC raised its stake in NIKE by 10.9% during the 2nd quarter. McAdam LLC now owns 4,523 shares of the footwear maker’s stock worth $321,000 after acquiring an additional 443 shares in the last quarter. American National Bank & Trust raised its stake in NIKE by 19.3% during the 2nd quarter. American National Bank & Trust now owns 6,861 shares of the footwear maker’s stock worth $487,000 after acquiring an additional 1,110 shares in the last quarter. Finally, ST Germain D J Co. Inc. lifted its position in NIKE by 6.4% in the second quarter. ST Germain D J Co. Inc. now owns 15,599 shares of the footwear maker’s stock valued at $1,108,000 after acquiring an additional 935 shares during the last quarter. Hedge funds and other institutional investors own 64.25% of the company’s stock.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Investors are revising expectations for NIKE’s strategic turnaround after coverage describing the company’s “Win Now” overhaul — management actions (store, inventory and go?to?market changes) are being framed as improving growth and margin visibility. This story supports a constructive view on execution improving near?term results. How Nike’s “Win Now” Overhaul At NIKE (NKE) Has Changed Its Investment Story
• Positive Sentiment: Distribution expansion: DoorDash’s partnership to sell footwear/apparel through ~1,000 Hibbett stores increases Nike’s omnichannel reach and could boost sales convenience and liquidate slow inventory — a tangible channel tailwind if adoption scales. DoorDash Taps 1,000 Hibbett Stores In Push For Instant Retail
• Neutral Sentiment: KeyCorp lowered its price target (from $90 to $75) but kept an overweight rating — that reduces upside expectations versus prior targets but still signals analyst confidence in mid?term recovery; this is a mixed catalyst for the stock. Nike price target lowered by KeyCorp
• Neutral Sentiment: Analyst roundups and valuation pieces note NIKE’s premium multiple and recent trading volatility — helpful context for investors but not an immediate directional catalyst. Analysts Offer Insights on Consumer Cyclical Companies: Nike (NKE)
• Neutral Sentiment: Personal?finance pieces showing how large a position you’d need for a target dividend (and Dogs of the Dow lists) raise investor interest in yield but don’t change NIKE’s payout profile materially. These stories can attract income?seeking flow but are not fundamental drivers. How much to invest in Nike stock for $1,000 in annual dividends (2026)
• Neutral Sentiment: Valuation/coverage articles highlighting recent choppiness and a valuation premium may weigh on sentiment if results don’t accelerate, but they largely restate current market positioning. Evaluating Nike (NKE) Shares As Recent Trading Choppiness Highlights Valuation Premium
• Negative Sentiment: Bearish analysis warns NIKE has “too little room for error” — high expectations and a premium multiple mean small execution misses could pressure earnings and the stock. This type of critique can amplify selling if subsequent guidance disappoints. Nike: Too Little Room For Error
• Negative Sentiment: Opinion pieces questioning whether NIKE will regain its former outperformance highlight multi?year investor losses and structural concerns, which may keep sentiment cautious and limit a sustained rally until clearer evidence of durable growth appears. Will Nike Stock Ever Be a Winner Again?

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).