Royal Bank of Canada Buys 24,744 Shares of Planet Fitness, Inc. $PLNT

Royal Bank of Canada raised its stake in Planet Fitness, Inc. (NYSE:PLNT) by 13.8% during the first quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 204,031 shares of the company’s stock after buying an additional 24,744 shares during the period. Royal Bank of Canada’s holdings in Planet Fitness were worth $15,177,000 as of its most recent SEC filing.

A number of other institutional investors have also recently made changes to their positions in the stock. V Square Quantitative Management LLC acquired a new stake in shares of Planet Fitness in the fourth quarter valued at about $27,000. Clearstead Advisors LLC lifted its stake in shares of Planet Fitness by 135.9% in the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after acquiring an additional 193 shares during the period. EverSource Wealth Advisors LLC lifted its stake in shares of Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after acquiring an additional 214 shares during the period. Los Angeles Capital Management LLC bought a new stake in Planet Fitness in the fourth quarter valued at approximately $41,000. Finally, Danske Bank A S bought a new stake in Planet Fitness in the third quarter valued at approximately $52,000. Institutional investors own 95.53% of the company’s stock.

Wall Street Analyst Weigh In

PLNT has been the subject of several analyst reports. JPMorgan Chase & Co. raised their price target on shares of Planet Fitness from $60.00 to $62.00 and gave the stock an “overweight” rating in a report on Thursday, July 9th. Raymond James Financial reaffirmed a “strong-buy” rating and issued a $62.00 price objective on shares of Planet Fitness in a research note on Friday. Stifel Nicolaus decreased their price objective on shares of Planet Fitness from $105.00 to $90.00 and set a “buy” rating for the company in a research report on Friday, April 24th. William Blair downgraded shares of Planet Fitness from an “outperform” rating to a “market perform” rating in a research note on Thursday, May 7th. Finally, KeyCorp dropped their target price on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating on the stock in a report on Friday, May 8th. One investment analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have given a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $70.03.

Key Stories Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness exceeded expectations in the second quarter, reporting adjusted EPS of $0.88 versus the $0.85 consensus estimate and revenue of $365.2 million versus estimates of $356.2 million. Revenue increased 7.1% year over year. Planet Fitness Beats Q2 Earnings and Revenue Estimates
• Positive Sentiment: Management repurchased and retired approximately $200 million of Class A stock during the quarter, while raising its full-year 2026 EPS outlook to approximately $3.254, above the roughly $3.20 analyst consensus. The company continues to target 180–190 new club openings. Planet Fitness Announces Second Quarter 2026 Results
• Neutral Sentiment: Analyst coverage highlighted pricing tests, marketing changes and a strategic shift intended to support growth. However, system-wide same-club sales rose only 1.7%, suggesting that the benefits of these initiatives have not yet fully offset softer member growth. PLNT Q2 Deep Dive
• Negative Sentiment: Several law firms publicized a previously filed securities class-action lawsuit against Planet Fitness and certain executives. The complaints allege that the company failed to disclose risks related to its marketing strategy and market conditions before a May 2026 guidance revision. The allegations have not been proven, but the repeated notices may pressure sentiment and create potential legal costs or liabilities. The lead-plaintiff deadline is September 14, 2026. Planet Fitness Securities Class Action Announcement

Planet Fitness Price Performance

NYSE PLNT opened at $50.04 on Friday. The stock has a market capitalization of $3.98 billion, a P/E ratio of 16.96, a P/E/G ratio of 1.09 and a beta of 1.03. The business has a 50 day simple moving average of $52.68 and a 200 day simple moving average of $67.15. Planet Fitness, Inc. has a one year low of $37.03 and a one year high of $114.26.

Planet Fitness (NYSE:PLNT) last issued its quarterly earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.85 by $0.03. The firm had revenue of $365.22 million for the quarter, compared to analyst estimates of $356.21 million. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The company’s revenue was up 7.1% compared to the same quarter last year. During the same period in the previous year, the firm earned $0.86 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. Equities analysts expect that Planet Fitness, Inc. will post 3.25 earnings per share for the current year.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.