Roku (NASDAQ:ROKU) Insider Charles Collier Sells 20,538 Shares

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 20,538 shares of the business’s stock in a transaction dated Friday, September 4th. The shares were sold at an average price of $156.99, for a total transaction of $3,224,260.62. Following the completion of the transaction, the insider owned 22,700 shares in the company, valued at $3,563,673. The trade was a 47.50% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Charles Collier also recently made the following trade(s):

• On Wednesday, September 2nd, Charles Collier sold 7,067 shares of Roku stock. The stock was sold at an average price of $156.86, for a total transaction of $1,108,529.62.
• On Tuesday, August 4th, Charles Collier sold 20,538 shares of Roku stock. The stock was sold at an average price of $145.93, for a total transaction of $2,997,110.34.
• On Monday, July 6th, Charles Collier sold 20,538 shares of Roku stock. The shares were sold at an average price of $142.51, for a total transaction of $2,926,870.38.

Roku Price Performance

ROKU traded down $2.44 during trading hours on Wednesday, reaching $152.90. The company’s stock had a trading volume of 5,518,520 shares, compared to its average volume of 3,528,859. Roku, Inc. has a fifty-two week low of $78.53 and a fifty-two week high of $159.89. The stock has a market cap of $22.69 billion, a PE ratio of 65.34 and a beta of 2.05. The business’s 50-day moving average is $149.29 and its 200-day moving average is $125.88.

Roku (NASDAQ:ROKU) last posted its earnings results on Thursday, August 6th. The company reported $1.08 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.61 by $0.47. Roku had a return on equity of 13.73% and a net margin of 6.82%.The company had revenue of $1.35 billion during the quarter, compared to analysts’ expectations of $1.30 billion. During the same quarter last year, the firm earned $0.07 earnings per share. The firm’s quarterly revenue was up 21.9% compared to the same quarter last year. Analysts expect that Roku, Inc. will post 2.85 EPS for the current year.

Wall Street Analyst Weigh In

A number of research firms have recently issued reports on ROKU. William Blair downgraded shares of Roku from an “outperform” rating to a “market perform” rating in a research note on Monday, June 15th. Needham & Company LLC reaffirmed a “buy” rating on shares of Roku in a research report on Friday, August 7th. Oppenheimer downgraded shares of Roku from an “outperform” rating to a “market perform” rating in a report on Monday, June 15th. KeyCorp lowered Roku from an “overweight” rating to a “sector weight” rating in a research report on Monday, June 15th. Finally, Citizens Jmp cut Roku from a “market outperform” rating to a “hold” rating in a research note on Tuesday, June 16th. One analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating and nineteen have issued a Hold rating to the company. Based on data from MarketBeat, Roku has an average rating of “Hold” and a consensus price target of $156.17.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: International NFL expansion strengthens Roku’s content offering. Roku and the NFL are expanding NFL Zone to Canada, Mexico and Brazil ahead of the 2026 season. The move could support user engagement, viewing time and advertising opportunities across Roku’s platform. Roku and NFL expand NFL Zone to Canada, Mexico and Brazil
• Positive Sentiment: Industry data highlights Roku’s strategic value. Parks Associates reported that 43% of U.S. internet households identify a Roku device as their most-used streaming media player, underscoring the platform’s reach and the strategic rationale behind Fox’s proposed acquisition. Parks Associates: Fox Acquisition of Roku
• Neutral Sentiment: The DOJ’s “second request” is a standard but significant merger-review step. The agency is seeking additional information and documents from Fox and Roku, extending the Hart-Scott-Rodino waiting period. Both companies said they will cooperate and continue to expect the transaction to close in early 2027, although the review adds timing uncertainty. US Justice Department widens probe into Fox’s Roku deal
• Negative Sentiment: Expanded antitrust scrutiny is weighing on the stock. The DOJ’s closer examination raises the risk of a longer approval process, additional conditions or—at the extreme—greater challenges to Fox’s takeover plan. Because the acquisition is a major source of potential value for Roku shareholders, the added regulatory hurdle has increased uncertainty and contributed to selling pressure. DOJ wants more answers on Fox’s $22B Roku deal

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in ROKU. Bayban lifted its holdings in Roku by 1,300.0% during the 1st quarter. Bayban now owns 280 shares of the company’s stock worth $26,000 after buying an additional 260 shares in the last quarter. Safe Harbor Fiduciary LLC acquired a new position in shares of Roku in the fourth quarter worth $31,000. Rakuten Securities Inc. grew its stake in shares of Roku by 55.6% in the second quarter. Rakuten Securities Inc. now owns 442 shares of the company’s stock worth $39,000 after acquiring an additional 158 shares in the last quarter. Elevation Wealth Partners LLC increased its position in shares of Roku by 208.7% during the second quarter. Elevation Wealth Partners LLC now owns 318 shares of the company’s stock worth $44,000 after acquiring an additional 215 shares during the period. Finally, Osbon Capital Management LLC purchased a new stake in shares of Roku during the fourth quarter worth $45,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.