Robert W. Baird Cuts Zebra Technologies (NASDAQ:ZBRA) Price Target to $300.00

Zebra Technologies (NASDAQ:ZBRA) had its price objective cut by Robert W. Baird from $350.00 to $300.00 in a report released on Monday,Benzinga reports. They currently have an outperform rating on the industrial products company’s stock.

ZBRA has been the subject of several other research reports. Zacks Research raised Zebra Technologies from a “hold” rating to a “strong-buy” rating in a research report on Friday, February 20th. Weiss Ratings reaffirmed a “hold (c)” rating on shares of Zebra Technologies in a report on Wednesday, January 21st. UBS Group reaffirmed a “buy” rating and issued a $335.00 price target on shares of Zebra Technologies in a research report on Friday, February 13th. Barclays reduced their price objective on Zebra Technologies from $351.00 to $330.00 and set an “overweight” rating for the company in a research report on Friday, February 13th. Finally, Morgan Stanley set a $323.00 price objective on shares of Zebra Technologies in a research note on Thursday, February 12th. One analyst has rated the stock with a Strong Buy rating, five have given a Buy rating and five have assigned a Hold rating to the stock. According to MarketBeat.com, Zebra Technologies currently has an average rating of “Moderate Buy” and a consensus target price of $330.88.

Zebra Technologies Price Performance

NASDAQ ZBRA opened at $207.28 on Monday. Zebra Technologies has a 1 year low of $199.05 and a 1 year high of $352.66. The company has a fifty day simple moving average of $229.98 and a 200 day simple moving average of $256.18. The company has a current ratio of 0.97, a quick ratio of 0.58 and a debt-to-equity ratio of 0.66. The company has a market cap of $10.20 billion, a P/E ratio of 25.37 and a beta of 1.65.

Zebra Technologies (NASDAQ:ZBRA) last announced its earnings results on Thursday, February 12th. The industrial products company reported $4.33 EPS for the quarter, missing the consensus estimate of $4.34 by ($0.01). Zebra Technologies had a return on equity of 18.09% and a net margin of 7.76%.The firm had revenue of $1.48 billion during the quarter, compared to the consensus estimate of $1.47 billion. During the same quarter last year, the business earned $4.00 EPS. The business’s revenue was up 10.6% compared to the same quarter last year. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. On average, sell-side analysts predict that Zebra Technologies will post 13.71 EPS for the current year.

Insider Transactions at Zebra Technologies

In related news, insider Cristen L. Kogl sold 145 shares of the business’s stock in a transaction dated Thursday, March 5th. The stock was sold at an average price of $235.71, for a total transaction of $34,177.95. Following the transaction, the insider directly owned 23,687 shares in the company, valued at $5,583,262.77. The trade was a 0.61% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. 0.84% of the stock is owned by corporate insiders.

Institutional Trading of Zebra Technologies

Several institutional investors have recently modified their holdings of ZBRA. Brown Advisory Inc. lifted its position in Zebra Technologies by 2.1% in the second quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock worth $551,000 after purchasing an additional 36 shares during the period. Empowered Funds LLC increased its holdings in Zebra Technologies by 1.7% in the 4th quarter. Empowered Funds LLC now owns 2,385 shares of the industrial products company’s stock valued at $579,000 after buying an additional 40 shares during the period. New York Life Investment Management LLC raised its stake in shares of Zebra Technologies by 0.6% in the 4th quarter. New York Life Investment Management LLC now owns 6,972 shares of the industrial products company’s stock valued at $1,693,000 after buying an additional 42 shares in the last quarter. Gulf International Bank UK Ltd raised its stake in shares of Zebra Technologies by 1.5% in the 4th quarter. Gulf International Bank UK Ltd now owns 2,789 shares of the industrial products company’s stock valued at $677,000 after buying an additional 42 shares in the last quarter. Finally, Dearborn Partners LLC lifted its holdings in shares of Zebra Technologies by 3.9% during the 2nd quarter. Dearborn Partners LLC now owns 1,200 shares of the industrial products company’s stock worth $370,000 after acquiring an additional 45 shares during the period. Institutional investors and hedge funds own 91.03% of the company’s stock.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.