Reviewing Phoenix New Media (FENG) and Its Peers

Phoenix New Media (NYSE:FENG) is one of 192 publicly-traded companies in the “Interactive Media & Services” industry, but how does it contrast to its competitors? We will compare Phoenix New Media to related businesses based on the strength of its dividends, profitability, valuation, earnings, analyst recommendations, institutional ownership and risk.

Profitability

This table compares Phoenix New Media and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Phoenix New Media	3.62%	2.78%	1.87%
Phoenix New Media Competitors	-349.33%	-22.40%	4.21%

Volatility & Risk

Phoenix New Media has a beta of -0.18, indicating that its share price is 118% less volatile than the S&P 500. Comparatively, Phoenix New Media’s competitors have a beta of 1.84, indicating that their average share price is 84% more volatile than the S&P 500.

Valuation and Earnings

This table compares Phoenix New Media and its competitors top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Phoenix New Media	$109.47 million	$50,000.00	3.85
Phoenix New Media Competitors	$13.01 billion	$3.45 billion	20.20

Phoenix New Media’s competitors have higher revenue and earnings than Phoenix New Media. Phoenix New Media is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Phoenix New Media and its competitors, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Phoenix New Media	1	0	0	0	1.00
Phoenix New Media Competitors	1436	5986	11521	441	2.57

As a group, “Interactive Media & Services” companies have a potential upside of 38.98%. Given Phoenix New Media’s competitors stronger consensus rating and higher probable upside, analysts plainly believe Phoenix New Media has less favorable growth aspects than its competitors.

Insider & Institutional Ownership

6.3% of Phoenix New Media shares are owned by institutional investors. Comparatively, 41.2% of shares of all “Interactive Media & Services” companies are owned by institutional investors. 10.9% of Phoenix New Media shares are owned by insiders. Comparatively, 24.0% of shares of all “Interactive Media & Services” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Phoenix New Media competitors beat Phoenix New Media on 11 of the 13 factors compared.

About Phoenix New Media

Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates through two segments, Net Advertising Services and Paid Services. It offers content and services through PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, finance, video, automobiles, technology, entertainment, military, real estate, fashion, and sport; and offers interactive services, including comments posting and user surveys. Its mobile channel consists of ifeng News, a news application that provides newsfeeds and other contents in the form of text, image, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. In addition, Phoenix New Media Limited offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services. The company was incorporated in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.