Reviewing NI (NASDAQ:NODK) and Jackson Financial (NYSE:JXN)

NI (NASDAQ:NODK) and Jackson Financial (NYSE:JXN) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, earnings and analyst recommendations.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for NI and Jackson Financial, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NI	0	1	0	0	2.00
Jackson Financial	0	4	2	0	2.33

Jackson Financial has a consensus target price of $134.20, indicating a potential upside of 3.05%. Given Jackson Financial’s stronger consensus rating and higher probable upside, analysts plainly believe Jackson Financial is more favorable than NI.

Insider & Institutional Ownership

21.9% of NI shares are held by institutional investors. Comparatively, 90.0% of Jackson Financial shares are held by institutional investors. 1.0% of NI shares are held by company insiders. Comparatively, 1.4% of Jackson Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Risk & Volatility

NI has a beta of 0.31, suggesting that its stock price is 69% less volatile than the S&P 500. Comparatively, Jackson Financial has a beta of 1.31, suggesting that its stock price is 31% more volatile than the S&P 500.

Profitability

This table compares NI and Jackson Financial’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
NI	2.93%	3.18%	1.50%
Jackson Financial	1.59%	18.93%	0.52%

Valuation & Earnings

This table compares NI and Jackson Financial”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NI	$285.05 million	1.05	-$10.41 million	$0.38	38.47
Jackson Financial	$6.68 billion	1.32	$27.00 million	$0.71	183.43

Jackson Financial has higher revenue and earnings than NI. NI is trading at a lower price-to-earnings ratio than Jackson Financial, indicating that it is currently the more affordable of the two stocks.

Summary

Jackson Financial beats NI on 11 of the 14 factors compared between the two stocks.

About NI

NI Holdings, Inc. underwrites property and casualty insurance products in the United States. Its products include private passenger auto, non-standard automobile, homeowners, farm owners, crop hail and multi-peril crop, and liability insurance policies. The company was founded in 1946 and is headquartered in Fargo, North Dakota. NI Holdings, Inc. operates as a subsidiary of Nodak Mutual Group, Inc.

About Jackson Financial

Jackson Financial Inc., through its subsidiaries, provides suite of annuities to retail investors in the United States. The company operates through three segments: Retail Annuities, Institutional Products, and Closed Life and Annuity Blocks. The Retail Annuities segment offers various retirement income and savings products, including variable, fixed index, fixed, and payout annuities, as well as registered index-linked annuities and lifetime income solutions. The Institutional Products segment provides traditional guaranteed investment contracts; funding agreements comprising agreements issued in conjunction with its participation in the U.S. federal home loan bank program; and medium-term funding agreement-backed notes. The Closed Life and Annuity Blocks segment offers various protection products, such as whole life, universal life, variable universal life, and term life insurance products, as well as fixed, fixed index, and payout annuities; and a block of group payout annuities. The company also offers investment management services. It sells its products through a distribution network that includes independent broker-dealers, wirehouses, regional broker-dealers, banks, independent registered investment advisors, third-party platforms, and insurance agents. The company was formerly known as Brooke (Holdco1) Inc. and changed its name to Jackson Financial Inc. in July 2020. Jackson Financial Inc. was incorporated in 2006 and is headquartered in Lansing, Michigan.