Reviewing Harte Hanks (HHS) & Its Rivals

Harte Hanks (NASDAQ:HHS) is one of 259 public companies in the “Media” industry, but how does it compare to its competitors? We will compare Harte Hanks to related companies based on the strength of its dividends, analyst recommendations, valuation, profitability, risk, earnings and institutional ownership.

Profitability

This table compares Harte Hanks and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harte Hanks	-3.70%	-28.33%	-6.24%
Harte Hanks Competitors	-19.62%	-47.91%	-4.99%

Earnings and Valuation

This table compares Harte Hanks and its competitors revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Harte Hanks	$159.57 million	-$810,000.00	-5.64
Harte Hanks Competitors	$2.95 billion	-$39.23 million	19.37

Harte Hanks’ competitors have higher revenue, but lower earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings and target prices for Harte Hanks and its competitors, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harte Hanks	1	0	0	0	1.00
Harte Hanks Competitors	2210	6832	10798	471	2.47

As a group, “Media” companies have a potential upside of 16.77%. Given Harte Hanks’ competitors stronger consensus rating and higher possible upside, analysts clearly believe Harte Hanks has less favorable growth aspects than its competitors.

Institutional & Insider Ownership

33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 38.7% of shares of all “Media” companies are owned by institutional investors. 9.6% of Harte Hanks shares are owned by company insiders. Comparatively, 18.3% of shares of all “Media” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Volatility & Risk

Harte Hanks has a beta of -0.03, suggesting that its stock price is 103% less volatile than the S&P 500. Comparatively, Harte Hanks’ competitors have a beta of 1.02, suggesting that their average stock price is 2% more volatile than the S&P 500.

Summary

Harte Hanks competitors beat Harte Hanks on 10 of the 13 factors compared.

About Harte Hanks

Harte-Hanks, Inc. engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.