Grove Collaborative (NYSE:GROV – Get Free Report) and TAAT Global Alternatives (OTCMKTS:TOBAF – Get Free Report) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, risk, profitability, valuation and earnings.
Institutional and Insider Ownership
91.6% of Grove Collaborative shares are held by institutional investors. Comparatively, 0.0% of TAAT Global Alternatives shares are held by institutional investors. 29.4% of Grove Collaborative shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Earnings and Valuation
This table compares Grove Collaborative and TAAT Global Alternatives”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Grove Collaborative | $173.72 million | 0.31 | -$11.72 million | ($0.33) | -3.86 |
| TAAT Global Alternatives | $70.15 million | 0.00 | -$8.24 million | ($0.27) | -0.02 |
TAAT Global Alternatives has lower revenue, but higher earnings than Grove Collaborative. Grove Collaborative is trading at a lower price-to-earnings ratio than TAAT Global Alternatives, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Grove Collaborative and TAAT Global Alternatives’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Grove Collaborative | -6.74% | N/A | -20.79% |
| TAAT Global Alternatives | N/A | N/A | N/A |
Risk and Volatility
Grove Collaborative has a beta of 1.21, meaning that its stock price is 21% more volatile than the S&P 500. Comparatively, TAAT Global Alternatives has a beta of -4.15, meaning that its stock price is 515% less volatile than the S&P 500.
Analyst Ratings
This is a summary of recent recommendations and price targets for Grove Collaborative and TAAT Global Alternatives, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Grove Collaborative | 1 | 1 | 1 | 0 | 2.00 |
| TAAT Global Alternatives | 0 | 0 | 0 | 0 | 0.00 |
Grove Collaborative presently has a consensus target price of $1.60, suggesting a potential upside of 25.59%. Given Grove Collaborative’s stronger consensus rating and higher probable upside, equities analysts clearly believe Grove Collaborative is more favorable than TAAT Global Alternatives.
Summary
Grove Collaborative beats TAAT Global Alternatives on 8 of the 13 factors compared between the two stocks.
About Grove Collaborative
Grove Collaborative Holdings, Inc. operates as a plastic neutral consumer products retailer in the United States. It offers household, personal care, beauty, and other consumer products through retail channels, third parties, direct-to-consumer platform, and mobile applications, as well as online store. The company is headquartered in San Francisco, California.
About TAAT Global Alternatives
TAAT Global Alternatives Inc., a life sciences company, develops, manufactures, and distributes tobacco and non-tobacco products in Canada and the United States. It offers non-tobacco based smokable products and flavorings; and nicotine-free and tobacco-free alternatives to traditional cigarettes under the TAAT brand. The company was formerly known as TAAT Lifestyle & Wellness Ltd. and changed its name to TAAT Global Alternatives Inc. in April 2021. TAAT Global Alternatives Inc. was incorporated in 2006 and is headquartered in Las Vegas, Nevada.
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