Reviewing Brilliant Earth Group (NASDAQ:BRLT) and Kingold Jewelry (OTCMKTS:KGJI)

Brilliant Earth Group (NASDAQ:BRLT) and Kingold Jewelry (OTCMKTS:KGJI) are both retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, institutional ownership, valuation and profitability.

Profitability

This table compares Brilliant Earth Group and Kingold Jewelry’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brilliant Earth Group	0.53%	0.81%	0.31%
Kingold Jewelry	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of current recommendations for Brilliant Earth Group and Kingold Jewelry, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brilliant Earth Group	0	3	0	0	2.00
Kingold Jewelry	0	0	0	0	0.00

Brilliant Earth Group presently has a consensus target price of $1.80, indicating a potential upside of 25.87%. Given Brilliant Earth Group’s stronger consensus rating and higher possible upside, equities analysts clearly believe Brilliant Earth Group is more favorable than Kingold Jewelry.

Institutional and Insider Ownership

70.4% of Brilliant Earth Group shares are owned by institutional investors. 84.5% of Brilliant Earth Group shares are owned by insiders. Comparatively, 27.3% of Kingold Jewelry shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Volatility and Risk

Brilliant Earth Group has a beta of 1.34, meaning that its stock price is 34% more volatile than the S&P 500. Comparatively, Kingold Jewelry has a beta of 35.87, meaning that its stock price is 3,487% more volatile than the S&P 500.

Valuation & Earnings

This table compares Brilliant Earth Group and Kingold Jewelry”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brilliant Earth Group	$422.16 million	0.34	$540,000.00	($0.01)	-143.00
Kingold Jewelry	N/A	N/A	N/A	N/A	N/A

Brilliant Earth Group has higher revenue and earnings than Kingold Jewelry.

Summary

Brilliant Earth Group beats Kingold Jewelry on 8 of the 9 factors compared between the two stocks.

About Brilliant Earth Group

Brilliant Earth Group, Inc. designs, procures, and sells diamonds, gemstones, and jewelry in the United States and internationally. The company’s product assortment and merchandise include a collection of diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. It sells directly to consumers through its omnichannel sales platform, including e-commerce and showrooms. Brilliant Earth Group, Inc. was founded in 2005 and is headquartered in San Francisco, California.

About Kingold Jewelry

Kingold Jewelry, Inc. designs, manufactures, and sells 24-karat gold jewelry and Chinese ornaments in the People’s Republic of China. The company offers a range of in-house designed products, including gold necklaces, rings, earrings, bracelets, gold bars, and pendants. It also invests in gold. The company sells its products to wholesalers, distributors, and retailers under the Kingold brand. Kingold Jewelry, Inc. was founded in 2002 and is based in Wuhan, the People’s Republic of China.