Research Analysts’ Recent Ratings Updates for Adobe (ADBE)

Adobe (NASDAQ: ADBE) has recently received a number of price target changes and ratings updates:

• 9/14/2026 – Adobe had its price target raised by DA Davidson from $250.00 to $290.00. They now have a “buy” rating on the stock.
• 9/11/2026 – Adobe had its price target raised by UBS Group AG from $225.00 to $255.00. They now have a “neutral” rating on the stock.
• 9/11/2026 – Adobe was given a new $250.00 price target by Evercore Inc.
• 9/11/2026 – Adobe had its price target raised by Piper Sandler from $240.00 to $250.00. They now have a “neutral” rating on the stock.
• 9/11/2026 – Adobe had its price target raised by Wells Fargo & Company from $250.00 to $270.00. They now have an “overweight” rating on the stock.
• 9/11/2026 – Adobe had its “market perform” rating reaffirmed by Citigroup Inc..
• 9/11/2026 – Adobe had its price target lowered by Jefferies Financial Group Inc. from $285.00 to $275.00. They now have a “hold” rating on the stock.
• 9/11/2026 – Adobe was given a new $315.00 price target by UBS Group AG.
• 9/11/2026 – Adobe had its “underweight” rating reaffirmed by Morgan Stanley.
• 9/11/2026 – Adobe had its price target lowered by Citigroup Inc. from $301.00 to $250.00. They now have a “neutral” rating on the stock.
• 9/11/2026 – Adobe had its price target lowered by JPMorgan Chase & Co. from $340.00 to $315.00. They now have an “overweight” rating on the stock.
• 9/11/2026 – Adobe had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $315.00 price target on the stock.
• 9/11/2026 – Adobe had its “market perform” rating reaffirmed by Citizens Jmp.
• 9/11/2026 – Adobe had its price target raised by BMO Capital Markets from $230.00 to $270.00. They now have a “market perform” rating on the stock.
• 9/11/2026 – Adobe had its “neutral” rating reaffirmed by BTIG Research.
• 9/11/2026 – Adobe had its price target raised by Robert W. Baird from $230.00 to $250.00. They now have a “neutral” rating on the stock.
• 9/9/2026 – Adobe had its “hold” rating reaffirmed by TD Cowen. They now have a $245.00 price target on the stock.
• 9/9/2026 – Adobe had its price target raised by Stifel Nicolaus from $200.00 to $225.00. They now have a “hold” rating on the stock.
• 9/8/2026 – Adobe had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 9/8/2026 – Adobe was given a new $260.00 price target by Mizuho.
• 9/5/2026 – Adobe was upgraded by Wall Street Zen from “hold” to “buy”.
• 9/3/2026 – Adobe had its price target raised by Barclays PLC from $250.00 to $295.00. They now have an “equal weight” rating on the stock.
• 9/2/2026 – Adobe had its price target raised by Royal Bank Of Canada from $285.00 to $315.00. They now have an “outperform” rating on the stock.
• 9/1/2026 – Adobe was upgraded by Weiss Ratings from “sell (d)” to “sell (d+)”.
• 9/1/2026 – Adobe had its price target raised by Citigroup Inc. from $228.00 to $301.00. They now have a “neutral” rating on the stock.
• 8/30/2026 – Adobe had its price target raised by Jefferies Financial Group Inc. from $230.00 to $285.00. They now have a “hold” rating on the stock.
• 8/19/2026 – Adobe had its price target raised by Bank of America Corporation from $190.00 to $220.00. They now have an “underperform” rating on the stock.
• 8/17/2026 – Adobe was downgraded by Weiss Ratings from “sell (d+)” to “sell (d)”.
• 7/21/2026 – Adobe was downgraded by UBS Group AG from “buy” to “equal weight”.
• 7/21/2026 – Adobe was downgraded by Morgan Stanley from “equal weight” to “underweight”. They now have a $240.00 price target on the stock, down from $365.00.
• 7/20/2026 – Adobe is now covered by CLSA. They set an “outperform” rating and a $300.00 price target on the stock.
• 7/20/2026 – Adobe is now covered by CLSA. They set an “outperform” rating and a $300.00 price target on the stock.
• 7/20/2026 – Adobe is now covered by CLSA. They set a “moderate buy” rating and a $300.00 price target on the stock.

Insider Buying and Selling

In other Adobe news, CAO Jillian Forusz sold 416 shares of the stock in a transaction on Wednesday, July 29th. The stock was sold at an average price of $264.33, for a total value of $109,961.28. Following the transaction, the chief accounting officer directly owned 3,824 shares in the company, valued at approximately $1,010,797.92. This trade represents a 9.81% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director David A. Ricks bought 10,000 shares of the company’s stock in a transaction dated Thursday, June 25th. The shares were purchased at an average price of $194.51 per share, with a total value of $1,945,100.00. Following the transaction, the director owned 17,655 shares of the company’s stock, valued at $3,434,074.05. The trade was a 130.63% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 0.20% of the stock is currently owned by corporate insiders.

Adobe Inc (NASDAQ:ADBE) develops software and services used for digital content creation, document management and digital experiences. The company serves creative professionals, marketers, enterprises, educators and consumers worldwide through subscription-based and cloud-enabled products.

Adobe’s Creative Cloud portfolio includes applications such as Photoshop, Illustrator, InDesign, Premiere Pro and After Effects, along with related tools for photography, graphic design, video production and web development.