Rep. Tim Moore Sells Off Shares of Harley-Davidson, Inc. (NYSE:HOG)

Representative Tim Moore (R-North Carolina) recently sold shares of Harley-Davidson, Inc. (NYSE:HOG). In a filing disclosed on February 15th, the Representative disclosed that they had sold between $15,001 and $50,000 in Harley-Davidson stock on January 24th.

Representative Tim Moore also recently made the following trade(s):

• Purchased $15,001 – $50,000 in shares of Harley-Davidson (NYSE:HOG) on 1/30/2025.
• Purchased $50,001 – $100,000 in shares of Harley-Davidson (NYSE:HOG) on 1/29/2025.
• Purchased $15,001 – $50,000 in shares of Harley-Davidson (NYSE:HOG) on 1/24/2025.
• Sold $50,001 – $100,000 in shares of Ford Motor (NYSE:F) on 1/21/2025.
• Sold $100,001 – $250,000 in shares of Harley-Davidson (NYSE:HOG) on 1/16/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 1/13/2025.
• Purchased $50,001 – $100,000 in shares of Harley-Davidson (NYSE:HOG) on 1/13/2025.
• Purchased $15,001 – $50,000 in shares of Harley-Davidson (NYSE:HOG) on 1/9/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 1/8/2025.
• Sold $100,001 – $250,000 in shares of Ford Motor (NYSE:F) on 1/7/2025.

Harley-Davidson Stock Performance

Shares of HOG stock traded up $0.54 during midday trading on Tuesday, hitting $26.29. The company had a trading volume of 1,875,673 shares, compared to its average volume of 2,339,370. The company’s 50 day simple moving average is $29.00 and its 200 day simple moving average is $33.05. Harley-Davidson, Inc. has a 52-week low of $25.25 and a 52-week high of $44.16. The stock has a market cap of $3.35 billion, a price-to-earnings ratio of 7.89, a PEG ratio of 0.36 and a beta of 1.46. The company has a debt-to-equity ratio of 1.41, a current ratio of 1.40 and a quick ratio of 1.25.

Harley-Davidson (NYSE:HOG) last announced its earnings results on Wednesday, February 5th. The company reported ($0.93) earnings per share for the quarter, missing the consensus estimate of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same period in the previous year, the company earned $0.18 earnings per share. Research analysts anticipate that Harley-Davidson, Inc. will post 3.65 earnings per share for the current fiscal year.

Harley-Davidson Increases Dividend

The company also recently declared a quarterly dividend, which will be paid on Friday, March 14th. Shareholders of record on Friday, February 28th will be given a dividend of $0.18 per share. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.17. The ex-dividend date of this dividend is Friday, February 28th. This represents a $0.72 annualized dividend and a yield of 2.74%. Harley-Davidson’s payout ratio is 20.72%.

Wall Street Analyst Weigh In

Several research analysts have weighed in on the company. DA Davidson lowered their target price on Harley-Davidson from $39.00 to $31.00 and set a “buy” rating on the stock in a research note on Tuesday, February 4th. StockNews.com upgraded Harley-Davidson from a “sell” rating to a “hold” rating in a research note on Wednesday, November 27th. Bank of America decreased their price target on Harley-Davidson from $40.00 to $35.00 and set a “buy” rating on the stock in a research note on Thursday, January 30th. UBS Group decreased their price target on Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating on the stock in a research note on Thursday, November 7th. Finally, Robert W. Baird decreased their price target on Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating on the stock in a research note on Tuesday, December 31st. Six analysts have rated the stock with a hold rating and three have assigned a buy rating to the stock. According to data from MarketBeat.com, Harley-Davidson has an average rating of “Hold” and a consensus target price of $34.57.

Institutional Trading of Harley-Davidson

A number of institutional investors have recently bought and sold shares of HOG. Pacer Advisors Inc. boosted its position in Harley-Davidson by 22,680.0% during the third quarter. Pacer Advisors Inc. now owns 4,182,864 shares of the company’s stock worth $161,166,000 after purchasing an additional 4,164,502 shares in the last quarter. Donald Smith & CO. Inc. acquired a new position in shares of Harley-Davidson in the fourth quarter worth $50,368,000. Brickwood Asset Management LLP acquired a new position in shares of Harley-Davidson in the fourth quarter worth $27,783,000. Raymond James Financial Inc. acquired a new position in shares of Harley-Davidson in the fourth quarter worth $18,802,000. Finally, American Century Companies Inc. raised its holdings in shares of Harley-Davidson by 14.2% in the fourth quarter. American Century Companies Inc. now owns 3,496,579 shares of the company’s stock worth $105,352,000 after acquiring an additional 435,200 shares during the last quarter. 85.10% of the stock is currently owned by hedge funds and other institutional investors.

Insider Transactions at Harley-Davidson

In related news, insider Luke Christopher Mansfield sold 3,400 shares of the company’s stock in a transaction on Thursday, February 13th. The stock was sold at an average price of $25.96, for a total value of $88,264.00. Following the completion of the transaction, the insider now directly owns 23,555 shares in the company, valued at approximately $611,487.80. This represents a 12.61 % decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Insiders own 0.87% of the company’s stock.

About Representative Moore

Timothy K. Moore (Republican Party) is a member of the U.S. House, representing North Carolina’s 14th Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027.

Moore (Republican Party) ran for election to the U.S. House to represent North Carolina’s 14th Congressional District. He won in the general election on November 5, 2024.

Moore served as speaker of the House from 2015 to 2025.

Timothy Moore earned his B.A. from the University of North Carolina-Chapel Hill in 1992 and his J.D. from the Oklahoma City University School of Law in 1995. His professional experience includes working as an attorney.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.