Reformation (NYSE:REF) Trading Up 9% – What’s Next?

Reformation Inc. (NYSE:REF)’s stock price rose 9% on Thursday . The stock traded as high as $14.91 and last traded at $14.91. 621,726 shares changed hands during trading, an increase of 32% from the average session volume of 470,730 shares. The stock had previously closed at $13.68.

Reformation News Roundup

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Reformation is reportedly preparing to open a high-tech store at Toronto’s Eaton Centre, expanding its physical retail presence and potentially increasing brand visibility and sales in Canada. Internet-famous fashion brand opening high-tech new store in Toronto mall

Analyst Upgrades and Downgrades

Several brokerages recently commented on REF. BTIG Research started coverage on Reformation in a research report on Monday, August 24th. They issued a “buy” rating and a $20.00 target price for the company. Robert W. Baird assumed coverage on shares of Reformation in a report on Monday. They set an “outperform” rating and a $19.00 price objective for the company. Royal Bank Of Canada started coverage on shares of Reformation in a research note on Monday, August 24th. They issued an “outperform” rating and a $18.00 target price on the stock. Telsey Advisory Group started coverage on Reformation in a report on Monday, August 24th. They set an “outperform” rating and a $20.00 price objective on the stock. Finally, Zacks Research upgraded Reformation to a “hold” rating in a research report on Tuesday. Eight research analysts have rated the stock with a Buy rating and two have given a Hold rating to the company’s stock. According to data from MarketBeat.com, Reformation has an average rating of “Moderate Buy” and an average target price of $19.25.

Reformation Trading Up 2.0%

Insider Transactions at Reformation

In other news, major shareholder Scsp Refo sold 2,987,199 shares of Reformation stock in a transaction on Friday, July 31st. The shares were sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the transaction, the insider directly owned 29,091,749 shares of the company’s stock, valued at $405,829,898.55. This trade represents a 9.31% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Yael Aflalo sold 1,204,029 shares of the firm’s stock in a transaction on Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total value of $16,796,204.55. Following the sale, the director directly owned 11,725,803 shares in the company, valued at $163,574,951.85. The trade was a 9.31% decrease in their position. The SEC filing for this sale provides additional information.

Reformation Company Profile

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.