Reflection Asset Management Purchases New Holdings in Salesforce Inc. $CRM

Reflection Asset Management acquired a new stake in shares of Salesforce Inc. (NYSE:CRM) during the fourth quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund acquired 5,246 shares of the CRM provider’s stock, valued at approximately $1,390,000. Salesforce accounts for 1.0% of Reflection Asset Management’s investment portfolio, making the stock its 28th largest position.

A number of other large investors have also modified their holdings of the company. Sankala Group LLC bought a new stake in Salesforce in the 4th quarter valued at $106,000. Groupama Asset Managment lifted its holdings in shares of Salesforce by 2.1% during the 4th quarter. Groupama Asset Managment now owns 39,399 shares of the CRM provider’s stock worth $10,435,000 after acquiring an additional 825 shares during the period. Anchor Investment Management LLC boosted its position in shares of Salesforce by 4.1% during the 4th quarter. Anchor Investment Management LLC now owns 4,837 shares of the CRM provider’s stock valued at $1,281,000 after acquiring an additional 191 shares in the last quarter. TD Capital Management LLC boosted its position in shares of Salesforce by 89.3% during the 4th quarter. TD Capital Management LLC now owns 212 shares of the CRM provider’s stock valued at $56,000 after acquiring an additional 100 shares in the last quarter. Finally, Tempo Wealth LLC bought a new stake in Salesforce in the fourth quarter valued at about $1,134,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

Several research firms have recently weighed in on CRM. Sanford C. Bernstein lowered their price objective on Salesforce from $194.00 to $173.00 and set an “underperform” rating on the stock in a research note on Thursday, May 28th. Scotiabank lowered Salesforce from a “sector outperform” rating to a “sector perform” rating in a research note on Thursday. Needham & Company LLC reiterated a “buy” rating on shares of Salesforce in a research report on Tuesday. UBS Group reiterated a “neutral” rating on shares of Salesforce in a research note on Tuesday. Finally, Jefferies Financial Group reissued a “buy” rating on shares of Salesforce in a report on Monday. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have assigned a Hold rating and four have issued a Sell rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $257.61.

Salesforce Stock Down 0.1%

NYSE:CRM opened at $151.67 on Friday. The stock’s fifty day moving average price is $177.42 and its two-hundred day moving average price is $204.35. Salesforce Inc. has a 52-week low of $149.80 and a 52-week high of $276.80. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The company has a market cap of $124.22 billion, a price-to-earnings ratio of 17.55, a P/E/G ratio of 0.94 and a beta of 1.16.

Salesforce (NYSE:CRM) last released its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The company had revenue of $11.13 billion for the quarter, compared to the consensus estimate of $11.05 billion. During the same period in the prior year, the company posted $2.58 EPS. The company’s revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, analysts anticipate that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be issued a $0.44 dividend. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 annualized dividend and a dividend yield of 1.2%. Salesforce’s payout ratio is 20.37%.

Salesforce declared that its board has authorized a stock buyback plan on Monday, March 16th that allows the company to buyback $25.00 billion in outstanding shares. This buyback authorization allows the CRM provider to reacquire up to 14.1% of its stock through open market purchases. Stock buyback plans are often a sign that the company’s board of directors believes its stock is undervalued.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Monness Crespi & Hardt upgraded Salesforce to buy from neutral and set a $200 price target, signaling roughly 32% upside and citing valuation appeal plus AI-related gains. Monness upgrades Salesforce stock on valuation, AI gains; sees 31% upside
• Positive Sentiment: Truist reiterated confidence in Salesforce following its $3.6 billion acquisition of Fin, a move that could strengthen the company’s AI/customer-agent product lineup. Salesforce (CRM) Earns Vote of Confidence from Truist after $3.6 Billion Acquisition
• Positive Sentiment: Several recent articles highlighted Salesforce as a long-term growth name and an AI beneficiary, with bullish coverage around its Agentforce strategy and generative AI positioning. Why Salesforce (CRM) is a Top Growth Stock for the Long-Term
• Neutral Sentiment: Comparison pieces versus Oracle and broad stock-picking articles suggest investors are weighing Salesforce’s slower recent performance against its AI growth narrative rather than reacting to a single new catalyst. Oracle vs. Salesforce: Which Tech Giant Is The Better Buy?
• Negative Sentiment: A recent commentary noted that Salesforce stock has fallen sharply this year, reflecting investor concern about execution, growth expectations, and the company’s discounted valuation versus past highs. Salesforce (CRM) Stock Plunges 41% This Year — A Buying Opportunity Emerges?

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.