Reed Hastings Sells 426,290 Shares of Netflix (NASDAQ:NFLX) Stock

Netflix, Inc. (NASDAQ:NFLX) Director Reed Hastings sold 426,290 shares of Netflix stock in a transaction that occurred on Friday, January 2nd. The shares were sold at an average price of $91.67, for a total transaction of $39,078,004.30. Following the transaction, the director directly owned 3,940 shares in the company, valued at $361,179.80. This represents a 99.08% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website.

Reed Hastings also recently made the following trade(s):

• On Monday, December 1st, Reed Hastings sold 375,470 shares of Netflix stock. The stock was sold at an average price of $108.43, for a total transaction of $40,712,212.10.
• On Friday, October 31st, Reed Hastings sold 403,740 shares of Netflix stock. The shares were sold at an average price of $112.15, for a total transaction of $45,279,844.74.

Netflix Trading Up 0.5%

Shares of NASDAQ NFLX traded up $0.46 during midday trading on Monday, hitting $91.45. The company’s stock had a trading volume of 39,118,478 shares, compared to its average volume of 38,674,296. The company has a current ratio of 1.33, a quick ratio of 1.33 and a debt-to-equity ratio of 0.56. The firm has a market cap of $387.49 billion, a P/E ratio of 38.20 and a beta of 1.71. The business’s 50 day moving average is $102.65 and its two-hundred day moving average is $115.15. Netflix, Inc. has a 12-month low of $82.11 and a 12-month high of $134.12.

Netflix (NASDAQ:NFLX) last issued its earnings results on Tuesday, October 21st. The Internet television network reported $5.87 earnings per share for the quarter, beating analysts’ consensus estimates of $0.69 by $5.18. The business had revenue of $11.32 billion during the quarter, compared to analyst estimates of $11.52 billion. Netflix had a return on equity of 41.86% and a net margin of 24.05%.Netflix’s revenue was up 17.2% on a year-over-year basis. During the same period in the previous year, the company posted $0.54 EPS. Netflix has set its Q4 2025 guidance at 5.450-5.450 EPS. As a group, equities research analysts expect that Netflix, Inc. will post 24.58 EPS for the current year.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: High-volume call buying suggests traders are placing bullish bets or positioning for big post-earnings moves; this can boost short-term demand for the stock. Traders Buy High Volume of Netflix Call Options (NASDAQ:NFLX)
• Positive Sentiment: Multiple analyst and media pieces highlight long-term upside and list NFLX as a buy for patient investors, citing content assets and potential strategic moves (including mentions of the Warner Bros. angle). That supportive narrative can attract value-oriented buyers. 2 Leading Tech Stocks to Buy in 2026
• Neutral Sentiment: Netflix reports Q4 results on Jan. 20; several articles debate whether to buy before results or wait — the event increases volatility but is a neutral catalyst until results are known. Should You Buy Netflix Stock Before Jan. 20?
• Neutral Sentiment: Fresh pieces reassessing valuation after recent weakness provide context for longer-term investors but don’t create an immediate directional trade on their own. Assessing Netflix (NFLX) Valuation After Recent Share Price Weakness And Long Term Gains
• Neutral Sentiment: Editorials and streaming roundups (content calendar) are unlikely to move the stock materially but keep subscriber/revenue narrative visible to investors. Here’s what’s worth streaming in January on Netflix, Hulu, HBO Max and more
• Negative Sentiment: Director Reed Hastings disclosed a large sale of 426,290 shares (~$39.1M at ~$91.67), cutting his stake by ~99% — sizable insider selling can weigh on sentiment. Reed Hastings Insider Sale
• Negative Sentiment: Analyst/commentary pieces describe NFLX entering a “repricing” phase as consensus enthusiasm fades; that narrative can pressure multiple compression and deter momentum buyers. Netflix: From Consensus Long To Repricing Phase
• Negative Sentiment: Coverage noting continued share declines raises questions about whether the stock is a near-term value or still falling—this can keep selling pressure elevated until clearer fundamental signs appear. Netflix Stock Just Keeps Falling. Is It Finally a Buy?

Analysts Set New Price Targets

Several brokerages recently weighed in on NFLX. Guggenheim restated a “buy” rating and set a $145.00 target price on shares of Netflix in a research note on Wednesday, October 22nd. Benchmark reissued a “hold” rating on shares of Netflix in a report on Wednesday, October 22nd. Wedbush decreased their target price on Netflix from $150.00 to $140.00 and set an “outperform” rating for the company in a report on Wednesday, October 22nd. Morgan Stanley set a $120.00 price objective on shares of Netflix in a research note on Thursday, December 18th. Finally, Needham & Company LLC reiterated a “buy” rating and issued a $150.00 target price on shares of Netflix in a research note on Tuesday, December 9th. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, fourteen have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $130.45.

Institutional Investors Weigh In On Netflix

Several institutional investors have recently modified their holdings of the company. Imprint Wealth LLC bought a new position in Netflix in the 3rd quarter valued at about $25,000. Retirement Wealth Solutions LLC bought a new stake in Netflix in the third quarter worth about $28,000. Legacy Investment Solutions LLC bought a new stake in Netflix in the second quarter worth about $31,000. Steph & Co. lifted its holdings in Netflix by 188.9% in the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock valued at $31,000 after acquiring an additional 17 shares during the last quarter. Finally, Stephens Consulting LLC lifted its stake in Netflix by 150.0% during the second quarter. Stephens Consulting LLC now owns 25 shares of the Internet television network’s stock valued at $33,000 after purchasing an additional 15 shares during the last quarter. 80.93% of the stock is owned by hedge funds and other institutional investors.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.