Recent Research Analysts’ Ratings Changes for Affirm (AFRM)

A number of research firms have changed their ratings and price targets for Affirm (NASDAQ: AFRM):

• 10/27/2026 – Affirm was upgraded by Zacks Research from “hold” to “strong-buy”.
• 10/26/2026 – Affirm had its price target lowered by Morgan Stanley from $82.00 to $79.00. They now have an “equal weight” rating on the stock.
• 10/26/2026 – Affirm is now covered by Monness Crespi & Hardt. They set a “buy” rating and a $90.00 price target on the stock.
• 10/23/2026 – Affirm had its price target raised by Truist Financial from $85.00 to $88.00. They now have a “buy” rating on the stock.
• 10/13/2026 – Affirm had its price target lowered by The Goldman Sachs Group from $115.00 to $103.00. They now have a “buy” rating on the stock.
• 10/6/2026 – Affirm had its price target lowered by TD Cowen from $124.00 to $110.00. They now have a “buy” rating on the stock.
• 9/30/2026 – Affirm was upgraded by Dbs Bank to “moderate buy”.
• 9/16/2026 – Affirm was given a new $85.00 price target by Needham & Company LLC.
• 9/16/2026 – Affirm had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $85.00 price target on the stock.
• 9/9/2026 – Affirm had its “outperform” rating reaffirmed by BMO Capital Markets.
• 9/9/2026 – Affirm is now covered by Loop Capital. They set a “buy” rating and a $105.00 price target on the stock.
• 9/8/2026 – Affirm is now covered by Loop Capital. They set a “buy” rating and a $105.00 price target on the stock.
• 9/3/2026 – Affirm had its price target raised by Truist Financial from $83.00 to $85.00. They now have a “buy” rating on the stock.
• 9/2/2026 – Affirm is now covered by Scotiabank. They set a “sector outperform” rating and a $95.00 price target on the stock.
• 9/2/2026 – Affirm is now covered by Scotiabank. They set a “sector outperform” rating and a $95.00 price target on the stock.
• 8/31/2026 – Affirm had its price target raised by Cantor Fitzgerald from $88.00 to $97.00. They now have an “overweight” rating on the stock.
• 8/31/2026 – Affirm had its price target raised by The Goldman Sachs Group from $106.00 to $115.00. They now have a “buy” rating on the stock.
• 8/31/2026 – Affirm had its price target raised by Sanford C. Bernstein from $100.00 to $110.00. They now have an “outperform” rating on the stock.

Insider Activity

In other Affirm news, CFO Robert O’Hare sold 65,591 shares of Affirm stock in a transaction dated Friday, October 9th. The shares were sold at an average price of $80.02, for a total transaction of $5,248,591.82. Following the transaction, the chief financial officer directly owned 2,734 shares of the company’s stock, valued at $218,774.68. The trade was a 96.00% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Katherine Adkins sold 41,664 shares of the business’s stock in a transaction dated Thursday, September 3rd. The shares were sold at an average price of $75.53, for a total transaction of $3,146,881.92. Following the completion of the transaction, the insider owned 152,439 shares in the company, valued at $11,513,717.67. The trade was a 21.46% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 280,118 shares of company stock valued at $22,223,307 in the last ninety days. 11.01% of the stock is currently owned by company insiders.

Affirm Holdings, Inc (NASDAQ: AFRM) operates a financial technology platform that provides consumers with flexible payment options at the point of sale. Its services allow shoppers to split eligible purchases into scheduled installments, with terms and costs disclosed before a transaction is completed.

Affirm’s platform is available through online and mobile checkout experiences, as well as through the Affirm app. Its product offerings include buy now, pay later financing, the Affirm Card, and savings products.