JPMorgan Chase & Co. upgraded shares of Procter & Gamble (NYSE:PG – Free Report) from a neutral rating to an overweight rating in a research report sent to investors on Friday, MarketBeat.com reports. They currently have $165.00 target price on the stock, up from their previous target price of $157.00.
Other equities research analysts have also issued reports about the company. Bank of America dropped their target price on Procter & Gamble from $180.00 to $174.00 and set a “buy” rating on the stock in a research report on Wednesday, October 8th. UBS Group decreased their target price on shares of Procter & Gamble from $176.00 to $161.00 and set a “buy” rating for the company in a research report on Wednesday, January 14th. Jefferies Financial Group raised Procter & Gamble from a “hold” rating to a “buy” rating and lifted their price target for the company from $156.00 to $179.00 in a report on Tuesday, December 16th. Dbs Bank upgraded Procter & Gamble from a “hold” rating to a “buy” rating in a research report on Friday. Finally, Weiss Ratings restated a “hold (c)” rating on shares of Procter & Gamble in a research report on Monday, December 29th. Fourteen analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company’s stock. According to MarketBeat, Procter & Gamble currently has a consensus rating of “Moderate Buy” and an average target price of $166.70.
Get Our Latest Stock Report on PG
Procter & Gamble Trading Up 0.2%
Procter & Gamble (NYSE:PG – Get Free Report) last issued its earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. The company had revenue of $22.21 billion during the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.Procter & Gamble’s quarterly revenue was up 1.5% compared to the same quarter last year. During the same period in the previous year, the firm posted $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, equities analysts forecast that Procter & Gamble will post 6.91 earnings per share for the current year.
Procter & Gamble Dividend Announcement
The firm also recently disclosed a quarterly dividend, which will be paid on Tuesday, February 17th. Investors of record on Friday, January 23rd will be paid a $1.0568 dividend. This represents a $4.23 annualized dividend and a yield of 2.8%. The ex-dividend date of this dividend is Friday, January 23rd. Procter & Gamble’s dividend payout ratio is currently 62.67%.
Insider Activity
In related news, CAO Matthew W. Janzaruk sold 725 shares of the stock in a transaction on Thursday, October 30th. The stock was sold at an average price of $149.57, for a total transaction of $108,438.25. Following the completion of the sale, the chief accounting officer directly owned 979 shares in the company, valued at approximately $146,429.03. This trade represents a 42.55% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. 0.20% of the stock is owned by company insiders.
Hedge Funds Weigh In On Procter & Gamble
Large investors have recently made changes to their positions in the business. MOKAN Wealth Management Inc. boosted its stake in Procter & Gamble by 13.7% in the second quarter. MOKAN Wealth Management Inc. now owns 15,319 shares of the company’s stock valued at $2,442,000 after acquiring an additional 1,846 shares during the period. Czech National Bank lifted its holdings in shares of Procter & Gamble by 3.8% in the 3rd quarter. Czech National Bank now owns 594,914 shares of the company’s stock worth $91,409,000 after purchasing an additional 21,825 shares during the last quarter. Vega Investment Solutions boosted its position in Procter & Gamble by 1.3% during the 2nd quarter. Vega Investment Solutions now owns 638,400 shares of the company’s stock valued at $101,710,000 after purchasing an additional 8,500 shares during the period. Westerkirk Capital Inc. acquired a new position in Procter & Gamble during the 2nd quarter valued at approximately $4,796,000. Finally, Caliber Wealth Management LLC KS grew its stake in Procter & Gamble by 36.2% during the 2nd quarter. Caliber Wealth Management LLC KS now owns 17,798 shares of the company’s stock worth $2,836,000 after buying an additional 4,730 shares during the last quarter. Institutional investors and hedge funds own 65.77% of the company’s stock.
Procter & Gamble News Summary
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
- Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
- Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
- Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
- Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
- Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
- Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
- Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales
About Procter & Gamble
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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