Procter & Gamble (NYSE:PG) Trading Up 2.6% – Still a Buy?

Procter & Gamble Company (The) (NYSE:PG)’s stock price traded up 2.6% during trading on Thursday . The stock traded as high as $141.78 and last traded at $141.5710. 9,256,794 shares traded hands during mid-day trading, a decline of 16% from the average session volume of 11,056,415 shares. The stock had previously closed at $138.04.

Key Stories Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Seeking Alpha argues the market is wrong and P&G is a buy — the piece upgrades the rating, highlighting durable cash flows and long-term compounding potential that could attract value investors. Procter & Gamble: The Market Is Wrong – It’s Time To Buy This Compounder (Rating Upgrade)
• Positive Sentiment: TD Cowen cut its price target (to $150) but maintained a Buy — signals some near-term valuation cooling yet continued analyst conviction that P&G has upside from current levels. Benzinga
• Neutral Sentiment: Zacks notes P&G is a trending stock and summarizes factors investors should watch (demand trends, promotions, dividend profile), useful for short-term traders but not a firm directional catalyst. Procter & Gamble Company (The) (PG) Is a Trending Stock: Facts to Know Before Betting on It
• Neutral Sentiment: Analysis on Yahoo Finance frames the story as a trade-off: legal scrutiny vs. new CEO emphasis on pricing — legal risk raises uncertainty, but stronger pricing execution would support margins and investor confidence. Should Legal Scrutiny And New CEO Focus On Pricing Shape Procter & Gamble’s (PG) Investment Narrative?
• Negative Sentiment: Regulatory action: P&G agreed to change Crest kids’ toothpaste packaging after concerns raised by the Texas AG — this creates near-term legal/regulatory overhang and potential reputational risk. Procter & Gamble changes Crest toothpaste packaging to address Texas AG fluoride concerns
• Negative Sentiment: Wells Fargo trimmed its price target (to $158 from $170) as 2026 models were reset — the cut, even with an Overweight call, signals lower near-term upside from previous analyst expectations. Wells Fargo Trims Procter & Gamble (PG) Target as 2026 Models Reset
• Negative Sentiment: Market-watch pieces and a Seeking Alpha “still not a buy” write-up highlight valuation concerns (multiples vs. growth) and recent softness in category demand — these narratives feed selling pressure and explain continued volatility. Procter & Gamble: A Wide Moat, Solid Business – And Still Not A Buy
• Negative Sentiment: Short-term technical/market signal: coverage flagged P&G hitting a 52-week low recently, which can amplify downside momentum as momentum traders and funds react. Procter & Gamble Hits 52-Week Low: Buy Opportunity or Warning Sign?

Wall Street Analysts Forecast Growth

PG has been the topic of several analyst reports. Barclays dropped their target price on Procter & Gamble from $153.00 to $151.00 and set an “equal weight” rating on the stock in a report on Monday, December 8th. Wells Fargo & Company lowered their price objective on Procter & Gamble from $170.00 to $158.00 and set an “overweight” rating on the stock in a research report on Monday, January 5th. Berenberg Bank lifted their target price on shares of Procter & Gamble from $152.00 to $154.00 and gave the company a “hold” rating in a report on Wednesday, September 17th. TD Cowen lowered their price target on shares of Procter & Gamble from $168.00 to $150.00 and set a “buy” rating on the stock in a report on Thursday. Finally, Bank of America cut their price objective on shares of Procter & Gamble from $180.00 to $174.00 and set a “buy” rating for the company in a report on Wednesday, October 8th. Fifteen equities research analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Procter & Gamble currently has a consensus rating of “Moderate Buy” and a consensus price target of $169.23.

Procter & Gamble Trading Up 0.2%

The firm has a market cap of $331.37 billion, a price-to-earnings ratio of 20.70, a price-to-earnings-growth ratio of 4.77 and a beta of 0.39. The company’s 50-day moving average price is $144.93 and its 200-day moving average price is $151.57. The company has a quick ratio of 0.51, a current ratio of 0.71 and a debt-to-equity ratio of 0.46.

Procter & Gamble (NYSE:PG) last issued its quarterly earnings results on Friday, October 24th. The company reported $1.99 earnings per share for the quarter, beating analysts’ consensus estimates of $1.90 by $0.09. Procter & Gamble had a net margin of 19.74% and a return on equity of 32.63%. The firm had revenue of $22.39 billion for the quarter, compared to analyst estimates of $22.23 billion. During the same period last year, the company posted $1.93 EPS. Procter & Gamble’s quarterly revenue was up 3.0% compared to the same quarter last year. Procter & Gamble has set its FY 2026 guidance at 6.830-7.100 EPS. Equities analysts expect that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Monday, November 17th. Investors of record on Friday, October 24th were paid a $1.0568 dividend. This represents a $4.23 annualized dividend and a yield of 3.0%. The ex-dividend date of this dividend was Friday, October 24th. Procter & Gamble’s dividend payout ratio is currently 61.75%.

Insider Transactions at Procter & Gamble

In other news, CAO Matthew W. Janzaruk sold 725 shares of the business’s stock in a transaction that occurred on Thursday, October 30th. The stock was sold at an average price of $149.57, for a total transaction of $108,438.25. Following the transaction, the chief accounting officer directly owned 979 shares in the company, valued at $146,429.03. The trade was a 42.55% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. 0.20% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Large investors have recently added to or reduced their stakes in the business. Brighton Jones LLC lifted its position in Procter & Gamble by 51.5% in the fourth quarter. Brighton Jones LLC now owns 40,068 shares of the company’s stock valued at $6,717,000 after buying an additional 13,617 shares during the last quarter. Taylor Financial Group Inc. lifted its holdings in shares of Procter & Gamble by 10.6% in the 1st quarter. Taylor Financial Group Inc. now owns 2,891 shares of the company’s stock worth $493,000 after acquiring an additional 277 shares during the last quarter. Jones Financial Companies Lllp boosted its position in shares of Procter & Gamble by 27.7% during the 1st quarter. Jones Financial Companies Lllp now owns 679,906 shares of the company’s stock worth $114,512,000 after purchasing an additional 147,618 shares during the period. Nova Wealth Management Inc. acquired a new stake in Procter & Gamble in the 1st quarter valued at approximately $26,000. Finally, Modern Wealth Management LLC raised its position in Procter & Gamble by 15.1% in the first quarter. Modern Wealth Management LLC now owns 64,626 shares of the company’s stock valued at $11,014,000 after purchasing an additional 8,480 shares during the period. 65.77% of the stock is currently owned by institutional investors and hedge funds.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.