Planet Fitness (NYSE:PLNT) Price Target Raised to $51.00

Planet Fitness (NYSE:PLNT) had its price objective lifted by Morgan Stanley from $47.00 to $51.00 in a research report sent to investors on Tuesday morning, MarketBeat reports. Morgan Stanley currently has an equal weight rating on the stock.

A number of other analysts have also recently commented on the stock. Jefferies Financial Group set a $106.00 target price on shares of Planet Fitness in a report on Thursday, August 6th. Canaccord Genuity Group boosted their price objective on shares of Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a research report on Monday, July 20th. KeyCorp cut their price objective on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating for the company in a research report on Friday, May 8th. Deutsche Bank Aktiengesellschaft restated a “hold” rating and issued a $55.00 price objective on shares of Planet Fitness in a research note on Wednesday, July 22nd. Finally, Guggenheim decreased their target price on Planet Fitness from $126.00 to $95.00 and set a “buy” rating on the stock in a report on Friday, May 8th. One analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, Planet Fitness currently has an average rating of “Moderate Buy” and an average target price of $70.24.

Planet Fitness Stock Down 1.6%

Planet Fitness stock opened at $53.11 on Tuesday. Planet Fitness has a 52-week low of $37.03 and a 52-week high of $114.26. The company has a market cap of $4.01 billion, a P/E ratio of 18.00, a P/E/G ratio of 1.16 and a beta of 1.03. The business has a 50-day simple moving average of $52.53 and a two-hundred day simple moving average of $64.19.

Planet Fitness (NYSE:PLNT) last issued its quarterly earnings data on Thursday, August 6th. The company reported $0.88 earnings per share for the quarter, topping the consensus estimate of $0.85 by $0.03. The firm had revenue of $365.22 million for the quarter, compared to analysts’ expectations of $356.21 million. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The business’s quarterly revenue was up 7.1% on a year-over-year basis. During the same quarter in the prior year, the business earned $0.86 EPS. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. Research analysts anticipate that Planet Fitness will post 3.21 EPS for the current fiscal year.

Insider Buying and Selling

In other news, Director Stephen Spinelli, Jr. bought 10,000 shares of the firm’s stock in a transaction on Monday, August 10th. The shares were bought at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the purchase, the director owned 45,516 shares in the company, valued at approximately $2,243,028.48. The trade was a 28.16% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Insiders own 0.90% of the company’s stock.

Institutional Trading of Planet Fitness

Hedge funds and other institutional investors have recently modified their holdings of the company. MML Investors Services LLC raised its stake in shares of Planet Fitness by 1.3% during the 4th quarter. MML Investors Services LLC now owns 9,811 shares of the company’s stock worth $1,064,000 after acquiring an additional 122 shares in the last quarter. Public Employees Retirement System of Ohio lifted its position in Planet Fitness by 0.5% during the third quarter. Public Employees Retirement System of Ohio now owns 26,627 shares of the company’s stock valued at $2,764,000 after acquiring an additional 123 shares during the last quarter. Coldstream Capital Management Inc. boosted its stake in Planet Fitness by 4.6% in the fourth quarter. Coldstream Capital Management Inc. now owns 3,782 shares of the company’s stock valued at $410,000 after acquiring an additional 168 shares in the last quarter. Clearstead Advisors LLC boosted its stake in Planet Fitness by 135.9% in the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after acquiring an additional 193 shares in the last quarter. Finally, EverSource Wealth Advisors LLC grew its holdings in Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after purchasing an additional 214 shares during the last quarter. 95.53% of the stock is owned by hedge funds and other institutional investors.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: An analyst upgrade and a bullish Morgan Stanley forecast provided some support for PLNT, suggesting the recent selloff may have created potential upside if the company’s fundamentals stabilize. Planet Fitness Stock Price Up 6% After Analyst Upgrade Morgan Stanley Forecasts Strong Price Appreciation for Planet Fitness
• Neutral Sentiment: Multiple law firms reiterated a September 14, 2026 deadline for investors who purchased Planet Fitness securities between November 6, 2025, and May 6, 2026, to seek lead-plaintiff status. These releases are largely procedural and do not represent new company operating results or a court finding of wrongdoing. Planet Fitness Shareholder Alert
• Negative Sentiment: The repeated securities-fraud notices increase headline and litigation risk for Planet Fitness. Complaints allege that the company failed to adequately disclose risks surrounding its Black Card price increase, membership trends and growth expectations before the sharp stock decline. Potential legal costs, management distraction and reputational damage may weigh on investor sentiment. SueWallSt Planet Fitness Lawsuit Notice Planet Fitness Securities Fraud Class Action Reminder

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.