Planet Fitness, Inc. (NYSE:PLNT) Receives $74.71 Average PT from Analysts

Shares of Planet Fitness, Inc. (NYSE:PLNT) have been given an average rating of “Moderate Buy” by the twenty-two brokerages that are currently covering the firm, MarketBeat Ratings reports. One investment analyst has rated the stock with a sell rating, nine have given a hold rating, eleven have issued a buy rating and one has issued a strong buy rating on the company. The average 1-year target price among analysts that have updated their coverage on the stock in the last year is $74.50.

A number of analysts recently issued reports on PLNT shares. Jefferies Financial Group set a $133.00 price target on shares of Planet Fitness in a research note on Thursday, May 7th. Wells Fargo & Company reissued an “overweight” rating on shares of Planet Fitness in a report on Monday. Weiss Ratings downgraded shares of Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Thursday, June 18th. Robert W. Baird set a $80.00 target price on shares of Planet Fitness in a research note on Friday, May 8th. Finally, Bank of America restated a “neutral” rating and issued a $59.00 target price (down from $110.00) on shares of Planet Fitness in a research note on Friday, May 8th.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Zacks said Planet Fitness has an impressive earnings surprise history and may be positioned to beat estimates again in its next quarterly report.
• Neutral Sentiment: Planet Fitness announced it will report second-quarter 2026 results on August 6, 2026, which could provide a clearer read on business momentum and investor sentiment.
• Negative Sentiment: Multiple law firms announced or reminded investors about a securities class action against Planet Fitness, with a September 14, 2026 lead-plaintiff deadline, increasing legal overhang and scrutiny on prior disclosures. Article Title

Insiders Place Their Bets

In other news, Director Frances G. Rathke acquired 5,000 shares of the stock in a transaction that occurred on Friday, May 8th. The stock was purchased at an average cost of $46.21 per share, with a total value of $231,050.00. Following the completion of the acquisition, the director directly owned 5,000 shares in the company, valued at $231,050. This represents a ? increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. 0.90% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of the company. Versant Capital Management Inc increased its holdings in shares of Planet Fitness by 285.9% in the 2nd quarter. Versant Capital Management Inc now owns 494 shares of the company’s stock valued at $26,000 after acquiring an additional 366 shares during the last quarter. V Square Quantitative Management LLC bought a new position in Planet Fitness during the fourth quarter worth $27,000. Clearstead Advisors LLC lifted its stake in Planet Fitness by 135.9% during the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after purchasing an additional 193 shares during the last quarter. EverSource Wealth Advisors LLC lifted its stake in Planet Fitness by 184.5% during the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after purchasing an additional 214 shares during the last quarter. Finally, Los Angeles Capital Management LLC acquired a new position in Planet Fitness in the fourth quarter worth $41,000. Institutional investors own 95.53% of the company’s stock.

Planet Fitness Stock Down 1.5%

Shares of NYSE PLNT opened at $53.42 on Friday. Planet Fitness has a fifty-two week low of $37.03 and a fifty-two week high of $114.26. The business has a 50 day moving average price of $52.14 and a two-hundred day moving average price of $70.48. The firm has a market cap of $4.24 billion, a PE ratio of 19.28, a price-to-earnings-growth ratio of 1.18 and a beta of 1.04.

Planet Fitness (NYSE:PLNT) last announced its earnings results on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.63 by $0.11. The company had revenue of $337.24 million for the quarter, compared to analyst estimates of $298.60 million. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.Planet Fitness’s quarterly revenue was up 21.9% on a year-over-year basis. During the same period in the prior year, the company posted $0.59 EPS. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. On average, analysts anticipate that Planet Fitness will post 3.17 earnings per share for the current year.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.