Planet Fitness, Inc. (NYSE:PLNT) Given Consensus Recommendation of “Moderate Buy” by Brokerages

Planet Fitness, Inc. (NYSE:PLNT) has been assigned a consensus rating of “Moderate Buy” from the twenty-two ratings firms that are currently covering the company, MarketBeat.com reports. One equities research analyst has rated the stock with a sell rating, nine have issued a hold rating, eleven have assigned a buy rating and one has issued a strong buy rating on the company. The average twelve-month target price among brokers that have issued a report on the stock in the last year is $70.2368.

PLNT has been the subject of several analyst reports. Deutsche Bank Aktiengesellschaft reissued a “hold” rating and set a $55.00 price target on shares of Planet Fitness in a report on Wednesday, July 22nd. JPMorgan Chase & Co. lifted their price objective on shares of Planet Fitness from $60.00 to $62.00 and gave the company an “overweight” rating in a research report on Thursday, July 9th. William Blair lowered shares of Planet Fitness from an “outperform” rating to a “market perform” rating in a research note on Thursday, May 7th. Raymond James Financial restated a “strong-buy” rating and issued a $62.00 target price on shares of Planet Fitness in a research report on Friday, August 7th. Finally, Robert W. Baird set a $72.00 price target on shares of Planet Fitness in a research note on Friday, August 7th.

Insider Buying and Selling

In other Planet Fitness news, Director Stephen Spinelli, Jr. bought 10,000 shares of the business’s stock in a transaction on Monday, August 10th. The shares were purchased at an average price of $49.28 per share, with a total value of $492,800.00. Following the purchase, the director directly owned 45,516 shares of the company’s stock, valued at approximately $2,243,028.48. The trade was a 28.16% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is accessible through this link. 0.90% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Planet Fitness

A number of hedge funds and other institutional investors have recently modified their holdings of PLNT. T. Rowe Price Investment Management Inc. raised its position in shares of Planet Fitness by 1.6% during the 4th quarter. T. Rowe Price Investment Management Inc. now owns 9,236,173 shares of the company’s stock worth $1,001,848,000 after buying an additional 149,503 shares in the last quarter. SRS Investment Management LLC boosted its holdings in shares of Planet Fitness by 4.5% in the fourth quarter. SRS Investment Management LLC now owns 4,877,578 shares of the company’s stock valued at $529,071,000 after acquiring an additional 212,145 shares in the last quarter. Steadfast Capital Management LP increased its stake in shares of Planet Fitness by 4.6% during the third quarter. Steadfast Capital Management LP now owns 1,888,992 shares of the company’s stock valued at $196,077,000 after acquiring an additional 83,215 shares during the period. Geode Capital Management LLC increased its stake in shares of Planet Fitness by 1.6% during the fourth quarter. Geode Capital Management LLC now owns 1,658,435 shares of the company’s stock valued at $179,924,000 after acquiring an additional 26,575 shares during the period. Finally, Goldman Sachs Group Inc. raised its holdings in Planet Fitness by 1.8% during the first quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock worth $134,201,000 after purchasing an additional 24,981 shares in the last quarter. 95.53% of the stock is currently owned by institutional investors.

Planet Fitness Stock Up 5.4%

Shares of NYSE:PLNT opened at $53.35 on Wednesday. The company has a market cap of $4.03 billion, a PE ratio of 18.09, a P/E/G ratio of 1.08 and a beta of 1.03. Planet Fitness has a fifty-two week low of $37.03 and a fifty-two week high of $114.26. The firm has a 50-day simple moving average of $52.43 and a 200 day simple moving average of $64.72.

Planet Fitness (NYSE:PLNT) last issued its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.85 by $0.03. The firm had revenue of $365.22 million for the quarter, compared to analysts’ expectations of $356.21 million. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. Planet Fitness’s revenue was up 7.1% on a year-over-year basis. During the same quarter last year, the company posted $0.86 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. As a group, research analysts forecast that Planet Fitness will post 3.21 EPS for the current fiscal year.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Recent market coverage says the rally has put Planet Fitness’ growth strategy back in focus, suggesting investors may be looking beyond near-term concerns about membership trends and guidance. Planet Fitness Rally Puts Growth Back In Focus
• Positive Sentiment: Another report attributes the recent strength to renewed investor interest in PLNT after the stock’s substantial decline, although the company still faces questions about Black Card pricing, net member growth and same-club sales. Why Planet Fitness Stock Is Trading Up Today
• Neutral Sentiment: Morgan Stanley raised its PLNT price target from $47 to $51 but maintained an “equal weight” rating. The new target remains below the stock’s recent trading level, signaling limited near-term upside in the analyst’s view.
• Neutral Sentiment: Planet Fitness’ latest reported quarter provided some fundamental support: earnings and revenue exceeded analyst estimates, while revenue increased 7.1% year over year. Investors are now focused on whether that performance can be sustained after the company reduced its 2026 targets and withdrew its three-year growth algorithm.
• Negative Sentiment: Multiple law firms announced or promoted a securities class action concerning Planet Fitness. The complaints allege that investors were misled about Black Card pricing, membership growth, marketing disclosures and same-club sales guidance before the company lowered its 2026 outlook and the stock suffered a steep decline. The lead-plaintiff deadline is September 14, 2026. Pomerantz Planet Fitness Investor Alert

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.