Parkside Investments LLC boosted its stake in shares of Netflix, Inc. (NASDAQ:NFLX – Free Report) by 733.3% during the 4th quarter, according to its most recent 13F filing with the SEC. The firm owned 10,000 shares of the Internet television network’s stock after buying an additional 8,800 shares during the period. Parkside Investments LLC’s holdings in Netflix were worth $938,000 at the end of the most recent quarter.
Several other hedge funds and other institutional investors also recently bought and sold shares of the stock. CBIZ Investment Advisory Services LLC raised its holdings in Netflix by 874.1% during the 4th quarter. CBIZ Investment Advisory Services LLC now owns 1,130 shares of the Internet television network’s stock valued at $106,000 after buying an additional 1,014 shares during the period. Blue Bell Private Wealth Management LLC raised its holdings in Netflix by 1,187.9% during the 4th quarter. Blue Bell Private Wealth Management LLC now owns 850 shares of the Internet television network’s stock valued at $80,000 after buying an additional 784 shares during the period. Sterling Investment Advisors Ltd. raised its holdings in Netflix by 1,015.7% during the 4th quarter. Sterling Investment Advisors Ltd. now owns 8,323 shares of the Internet television network’s stock valued at $780,000 after buying an additional 7,577 shares during the period. Harbour Investments Inc. raised its holdings in Netflix by 804.4% during the 4th quarter. Harbour Investments Inc. now owns 55,449 shares of the Internet television network’s stock valued at $5,199,000 after buying an additional 49,318 shares during the period. Finally, Wiser Advisor Group LLC raised its holdings in Netflix by 984.2% during the 4th quarter. Wiser Advisor Group LLC now owns 1,030 shares of the Internet television network’s stock valued at $97,000 after buying an additional 935 shares during the period. Hedge funds and other institutional investors own 80.93% of the company’s stock.
Insiders Place Their Bets
In other Netflix news, Director Reed Hastings sold 407,550 shares of the stock in a transaction on Friday, May 1st. The stock was sold at an average price of $93.13, for a total value of $37,955,131.50. Following the sale, the director owned 3,940 shares in the company, valued at $366,932.20. This trade represents a 99.04% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction on Thursday, May 7th. The stock was sold at an average price of $88.69, for a total value of $2,422,301.28. Following the transaction, the chief executive officer directly owned 120,931 shares in the company, valued at $10,725,370.39. The trade was a 18.42% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 1,422,769 shares of company stock valued at $135,144,073. Insiders own 1.24% of the company’s stock.
Netflix Stock Performance
Netflix (NASDAQ:NFLX – Get Free Report) last released its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, topping analysts’ consensus estimates of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. During the same quarter last year, the firm posted $6.61 earnings per share. The business’s revenue was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Analysts predict that Netflix, Inc. will post 3.6 earnings per share for the current year.
Key Stories Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Bank of America reiterated a Buy rating on Netflix with a $125 price target, citing optimism about the company’s expanding advertising business and ad placements, which could support future revenue growth. Bank of America Reiterates Buy Rating on Netflix (NFLX) Stock
- Positive Sentiment: Analysts and market commentary continue to frame Netflix’s ad tier as a meaningful long-term growth opportunity, with one report nudging fair value estimates higher and pointing to improved investor confidence around content discipline. How The Netflix (NFLX) Investment Story Is Shifting Around Ads Content And Deal Discipline
- Positive Sentiment: Netflix’s push into live sports is being viewed as a new revenue catalyst, with sports-related engagement helping drive sign-ups in key markets such as Japan, which could support subscriber growth. NFLX Rides on Sports Content Engagement: New Revenue Growth Catalyst?
- Neutral Sentiment: Netflix is getting elevated attention from Zacks users and analysts, but the coverage largely reiterates the existing investment debate rather than introducing a major new catalyst. Netflix, Inc. (NFLX) is Attracting Investor Attention: Here is What You Should Know
- Neutral Sentiment: Another market note says Netflix continues to attract strong analyst support, with a consensus view leaning toward Moderate Buy, reinforcing stable sentiment around the name. Netflix, Inc. (NASDAQ:NFLX) Receives Average Recommendation of “Moderate Buy” from Analysts
- Negative Sentiment: Netflix’s announcement that it is investing in an AI animation studio drew criticism online, with some viewers calling the project “AI slop,” which could create reputational headwinds if consumer backlash grows. Netflix is betting big on an AI animation studio — even as 51% of people say they don’t want generative AI content
- Negative Sentiment: While live sports may boost engagement, the strategy also comes with heavier content spending, which could pressure near-term margins and limit upside in the short run. NFLX Rides on Sports Content Engagement: New Revenue Growth Catalyst?
Analysts Set New Price Targets
Several research firms recently weighed in on NFLX. Needham & Company LLC restated a “buy” rating on shares of Netflix in a report on Friday, April 17th. UBS Group set a $104.00 price target on Netflix in a report on Tuesday, January 27th. Piper Sandler restated an “overweight” rating and set a $115.00 price target (up from $103.00) on shares of Netflix in a report on Friday, April 17th. Bank of America restated a “buy” rating and set a $125.00 price target on shares of Netflix in a report on Monday, May 18th. Finally, Guggenheim reiterated a “buy” rating and issued a $120.00 target price on shares of Netflix in a research note on Friday, May 15th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and sixteen have assigned a Hold rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $114.82.
Read Our Latest Research Report on Netflix
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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