Orographic Financial Advisors LLC Invests $1.81 Million in Amazon.com, Inc. $AMZN

Orographic Financial Advisors LLC purchased a new position in Amazon.com, Inc. (NASDAQ:AMZN) during the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor purchased 8,691 shares of the e-commerce giant’s stock, valued at approximately $1,810,000. Amazon.com comprises 1.3% of Orographic Financial Advisors LLC’s holdings, making the stock its 25th largest holding.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the stock. MilWealth Group LLC increased its holdings in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after acquiring an additional 79 shares in the last quarter. Lifetime Wealth Management P.C. bought a new position in Amazon.com in the 4th quarter worth about $45,000. Elkhorn Partners Limited Partnership grew its position in Amazon.com by 900.0% during the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 180 shares during the last quarter. Fairway Wealth LLC grew its position in Amazon.com by 95.6% during the 4th quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock valued at $51,000 after purchasing an additional 108 shares during the last quarter. Finally, Prudent Man Investment Management Inc. increased its stake in Amazon.com by 87.7% during the 4th quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant’s stock valued at $53,000 after purchasing an additional 107 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Strong Q2 results continue to support the long-term case. Amazon’s latest quarter featured $200.6 billion in revenue, up nearly 20% year over year, and a substantial earnings beat. Investors remain focused on accelerating AWS growth and AI-related demand. Amazon: A Post-Earnings Drift Candidate
• Positive Sentiment: Analyst estimates and institutional interest remain favorable. Erste Group raised its FY2027 EPS forecast to $10.36 from $10.11, while the reported analyst consensus remains a “Moderate Buy.” The median price target of $320 is above recent trading levels. Amazon Receives Moderate Buy Recommendation
• Positive Sentiment: Amazon is expanding its consumer and emerging-business footprint. The company added more than 750 Locker locations across over 500 U.S. college campuses, improving delivery convenience and potentially strengthening student engagement. Separately, Zoox launched paid robotaxi rides in Las Vegas after receiving regulatory approval, creating a new—but early-stage—growth opportunity. Amazon Expands Locker Package Pickup
• Neutral Sentiment: Jeff Bezos’ stock sale adds headline pressure but appears planned. Bezos reportedly sold roughly $350 million of Amazon shares through a prearranged 10b5-1 plan. The transaction may concern investors after the rally, but it does not necessarily signal a change in the company’s outlook. Jeff Bezos’ Amazon Sale
• Negative Sentiment: New York delivery-worker legislation could raise costs. A bill backed by Mayor Zohran Mamdani would require large delivery operators to employ couriers directly rather than rely on subcontractors. Amazon says the measure could threaten local jobs and prompt warehouse changes; the company is reportedly spending about $5 million to oppose it. Mamdani Takes on Amazon in New Battle Over New York’s Delivery Workers
• Negative Sentiment: Market-wide risk is weighing on mega-cap technology stocks. Wall Street retreated as optimism over an Iran peace deal faded, oil prices remained elevated and investors awaited inflation data. Amazon and Alphabet accounted for much of the major-index decline, while competition for AI infrastructure funding also raised questions about future AWS capital requirements. U.S. Stocks End Lower as Iran Peace Deal Optimism Fades

Analyst Upgrades and Downgrades

AMZN has been the topic of several analyst reports. Guggenheim reiterated a “buy” rating and issued a $320.00 target price (up from $300.00) on shares of Amazon.com in a research note on Thursday, April 30th. JPMorgan Chase & Co. upped their price objective on Amazon.com from $330.00 to $365.00 and gave the company an “overweight” rating in a research report on Friday, July 31st. TD Cowen reissued a “buy” rating and issued a $350.00 target price (up from $340.00) on shares of Amazon.com in a report on Friday, July 31st. HSBC restated a “buy” rating and issued a $310.00 price target on shares of Amazon.com in a research note on Friday, July 31st. Finally, Arete Research lifted their price objective on Amazon.com from $301.00 to $310.00 and gave the stock a “buy” rating in a report on Monday, May 18th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have given a Hold rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $322.56.

Insider Buying and Selling at Amazon.com

In related news, VP Shelley Reynolds sold 2,363 shares of the firm’s stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $262.38, for a total value of $620,003.94. Following the transaction, the vice president owned 119,780 shares of the company’s stock, valued at approximately $31,427,876.40. This trade represents a 1.93% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the firm’s stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $263.42, for a total transaction of $5,268,400.00. Following the completion of the transaction, the chief executive officer directly owned 2,205,766 shares in the company, valued at approximately $581,042,879.72. The trade was a 0.90% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 77,867 shares of company stock worth $20,532,092. 8.90% of the stock is owned by corporate insiders.

Amazon.com Stock Performance

AMZN stock opened at $272.27 on Wednesday. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The company has a market cap of $2.94 trillion, a P/E ratio of 21.90, a price-to-earnings-growth ratio of 1.85 and a beta of 1.45. The stock’s fifty day moving average price is $247.00 and its 200-day moving average price is $238.07.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company had revenue of $200.61 billion during the quarter, compared to analysts’ expectations of $197.03 billion. During the same quarter in the prior year, the business earned $1.68 earnings per share. Amazon.com’s revenue for the quarter was up 19.6% compared to the same quarter last year. On average, equities analysts forecast that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.