OneAscent Financial Services LLC Trims Stock Position in Procter & Gamble Company (The) $PG

OneAscent Financial Services LLC lessened its holdings in Procter & Gamble Company (The) (NYSE:PG) by 32.4% during the third quarter, according to its most recent disclosure with the SEC. The institutional investor owned 19,163 shares of the company’s stock after selling 9,183 shares during the period. OneAscent Financial Services LLC’s holdings in Procter & Gamble were worth $2,944,000 as of its most recent SEC filing.

A number of other institutional investors have also added to or reduced their stakes in PG. MOKAN Wealth Management Inc. raised its stake in shares of Procter & Gamble by 13.7% during the second quarter. MOKAN Wealth Management Inc. now owns 15,319 shares of the company’s stock valued at $2,442,000 after acquiring an additional 1,846 shares during the last quarter. Czech National Bank increased its holdings in Procter & Gamble by 3.8% during the 3rd quarter. Czech National Bank now owns 594,914 shares of the company’s stock valued at $91,409,000 after purchasing an additional 21,825 shares during the period. Vega Investment Solutions raised its position in Procter & Gamble by 1.3% during the 2nd quarter. Vega Investment Solutions now owns 638,400 shares of the company’s stock valued at $101,710,000 after purchasing an additional 8,500 shares during the last quarter. Westerkirk Capital Inc. purchased a new stake in Procter & Gamble in the 2nd quarter worth approximately $4,796,000. Finally, Caliber Wealth Management LLC KS grew its position in shares of Procter & Gamble by 36.2% in the 2nd quarter. Caliber Wealth Management LLC KS now owns 17,798 shares of the company’s stock worth $2,836,000 after buying an additional 4,730 shares during the last quarter. 65.77% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

PG has been the subject of a number of research analyst reports. Rothschild & Co Redburn raised their price target on Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a research note on Friday. Raymond James Financial dropped their target price on shares of Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating for the company in a research report on Monday, October 20th. Barclays set a $155.00 price target on shares of Procter & Gamble in a research report on Friday, January 16th. TD Cowen restated a “buy” rating on shares of Procter & Gamble in a report on Thursday, January 8th. Finally, JPMorgan Chase & Co. upgraded Procter & Gamble from a “neutral” rating to an “overweight” rating and upped their target price for the stock from $157.00 to $165.00 in a report on Friday. Fourteen equities research analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $166.70.

Insider Buying and Selling

In other Procter & Gamble news, CAO Matthew W. Janzaruk sold 725 shares of the firm’s stock in a transaction dated Thursday, October 30th. The shares were sold at an average price of $149.57, for a total transaction of $108,438.25. Following the completion of the sale, the chief accounting officer directly owned 979 shares in the company, valued at approximately $146,429.03. This trade represents a 42.55% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Company insiders own 0.20% of the company’s stock.

Procter & Gamble Price Performance

Shares of NYSE PG opened at $150.19 on Monday. The company has a 50 day simple moving average of $144.72 and a two-hundred day simple moving average of $150.49. Procter & Gamble Company has a fifty-two week low of $137.62 and a fifty-two week high of $179.99. The company has a market capitalization of $350.95 billion, a price-to-earnings ratio of 22.25, a P/E/G ratio of 5.08 and a beta of 0.39. The company has a debt-to-equity ratio of 0.48, a quick ratio of 0.51 and a current ratio of 0.72.

Procter & Gamble (NYSE:PG) last posted its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, topping the consensus estimate of $1.86 by $0.02. The company had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.The firm’s quarterly revenue was up 1.5% compared to the same quarter last year. During the same quarter in the prior year, the business posted $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Analysts expect that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Announces Dividend

The company also recently declared a quarterly dividend, which will be paid on Tuesday, February 17th. Investors of record on Friday, January 23rd will be paid a $1.0568 dividend. The ex-dividend date is Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a yield of 2.8%. Procter & Gamble’s payout ratio is presently 62.67%.

Procter & Gamble News Summary

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
• Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
• Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
• Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
• Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
• Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
• Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
• Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.