Olaplex (NASDAQ:OLPX) Stock Rating Lowered by Northland Securities

Olaplex (NASDAQ:OLPX) was downgraded by Northland Securities from a “strong-buy” rating to a “hold” rating in a report issued on Thursday,Zacks.com reports.

A number of other research firms have also recently commented on OLPX. Weiss Ratings restated a “sell (d)” rating on shares of Olaplex in a report on Thursday, January 22nd. Morgan Stanley set a $1.40 price objective on shares of Olaplex in a research report on Tuesday, March 10th. Jefferies Financial Group reaffirmed a “buy” rating on shares of Olaplex in a research report on Wednesday, March 4th. Zacks Research raised Olaplex from a “strong sell” rating to a “hold” rating in a research note on Thursday, February 19th. Finally, Evercore set a $2.50 price objective on Olaplex in a research note on Friday, March 6th. Two investment analysts have rated the stock with a Buy rating, four have given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the company has an average rating of “Hold” and an average target price of $1.88.

Olaplex Stock Up 51.1%

Shares of NASDAQ:OLPX opened at $2.01 on Thursday. The business’s 50-day moving average is $1.50 and its 200-day moving average is $1.35. Olaplex has a 1 year low of $0.99 and a 1 year high of $2.01. The company has a market capitalization of $1.35 billion, a price-to-earnings ratio of -201.00 and a beta of 2.24. The company has a debt-to-equity ratio of 0.40, a current ratio of 4.58 and a quick ratio of 4.00.

Olaplex (NASDAQ:OLPX) last issued its quarterly earnings results on Thursday, March 5th. The company reported $0.01 earnings per share (EPS) for the quarter, meeting the consensus estimate of $0.01. The firm had revenue of $105.12 million for the quarter, compared to analyst estimates of $104.21 million. Olaplex had a positive return on equity of 1.07% and a negative net margin of 2.19%.The company’s revenue was up 4.4% compared to the same quarter last year. During the same period in the previous year, the firm earned $0.01 earnings per share. Equities research analysts predict that Olaplex will post 0.1 earnings per share for the current year.

Insider Activity

In other Olaplex news, General Counsel John C. Duffy sold 34,962 shares of the firm’s stock in a transaction on Thursday, March 12th. The stock was sold at an average price of $1.26, for a total transaction of $44,052.12. Following the transaction, the general counsel directly owned 982,855 shares in the company, valued at approximately $1,238,397.30. This trade represents a 3.43% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CFO Catherine Dunleavy sold 93,809 shares of the company’s stock in a transaction on Thursday, March 12th. The stock was sold at an average price of $1.26, for a total transaction of $118,199.34. Following the completion of the sale, the chief financial officer owned 3,026,885 shares of the company’s stock, valued at approximately $3,813,875.10. The trade was a 3.01% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 215,442 shares of company stock worth $271,457 over the last 90 days. 4.30% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

A number of large investors have recently made changes to their positions in the company. Headlands Technologies LLC bought a new stake in Olaplex in the 4th quarter worth about $25,000. Abel Hall LLC purchased a new stake in Olaplex in the 4th quarter valued at about $27,000. Chilton Capital Management LLC bought a new position in shares of Olaplex during the 3rd quarter worth approximately $26,000. Schonfeld Strategic Advisors LLC purchased a new position in shares of Olaplex in the 3rd quarter worth approximately $30,000. Finally, Wealth Enhancement Advisory Services LLC purchased a new position in shares of Olaplex in the 3rd quarter worth approximately $32,000. 87.37% of the stock is owned by institutional investors.

Trending Headlines about Olaplex

Here are the key news stories impacting Olaplex this week:

• Positive Sentiment: Henkel agreed to acquire Olaplex for $2.06 per share in cash, valuing the company at ~ $1.4 billion and representing roughly a 55% premium to the prior close — this deal is the main reason the stock is higher as it establishes a takeover price for shareholders. OLAPLEX to be Acquired by Henkel (GlobeNewswire)
• Positive Sentiment: Market coverage highlights big premarket gains (reports of ~49% premarket surge) and broad media pickup (Bloomberg, WSJ, CNBC), which reinforces buyer interest and liquidity into the takeover price. Olaplex to be acquired by Henkel (CNBC)
• Neutral Sentiment: Heavy options activity: an unusual surge in call buying was reported (over 11k calls traded vs. a ~563 average), indicating speculative positioning around the takeover news or bets on a higher offer — this can amplify intraday moves but also adds volatility. (market options flow note)
• Neutral Sentiment: Analyst and press pieces explain the mechanics: the $2.06 cash offer is ~45% above the 30-day VWAP and is being pitched by Henkel as a way to accelerate Olaplex’s global reach and R&D investment — transaction completion still subject to customary conditions. Olaplex to Be Acquired by Henkel (WSJ)
• Negative Sentiment: A shareholder law firm (Ademi) has opened an investigation into whether Olaplex’s deal represents a fair price for public shareholders, signaling potential litigation or pushback that could delay closing or pressure terms. Shareholder Alert: The Ademi Firm investigates Olaplex (PRNewswire)
• Negative Sentiment: Critical takes note the deal may be “negative” for some stakeholders (analysts argue the price may undershoot long-term intrinsic value or reflects limited buyer competition), which could temper upside unless a higher bidder emerges. Henkel Buys Olaplex – Implications Are Negative (Seeking Alpha)

About Olaplex

Olaplex, Inc (NASDAQ: OLPX) is a specialty haircare company known for its patented bond-building technology designed to repair and strengthen hair from within. The company’s core offerings encompass a range of professional salon treatments and at-home maintenance products that target chemical damage, breakage and split ends. Olaplex formulations are built around a proprietary active ingredient that works at the molecular level to rebuild disulfide bonds broken during bleaching, coloring and heat styling processes.

Founded in 2014 and headquartered in Irvine, California, Olaplex initially gained traction among high-end salons before expanding into broader retail channels.