Northland Securities Increases Earnings Estimates for Honest

The Honest Company, Inc. (NASDAQ:HNST) – Northland Securities upped their Q1 2027 earnings per share estimates for shares of Honest in a report released on Thursday, August 6th. Northland Securities analyst O. Rickert now expects that the company will post earnings per share of $0.02 for the quarter, up from their previous estimate of $0.01. The consensus estimate for Honest’s current full-year earnings is $0.09 per share.

A number of other research analysts also recently weighed in on HNST. Weiss Ratings restated a “sell (d-)” rating on shares of Honest in a research report on Tuesday, May 26th. Telsey Advisory Group lifted their target price on shares of Honest from $4.00 to $5.00 and gave the stock a “market perform” rating in a research report on Thursday. Alliance Global Partners reiterated a “buy” rating on shares of Honest in a research note on Thursday. Wall Street Zen raised Honest from a “hold” rating to a “buy” rating in a report on Saturday. Finally, Freedom Capital upgraded Honest from a “hold” rating to a “strong-buy” rating in a research note on Thursday, August 6th. One research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, Honest presently has an average rating of “Hold” and an average target price of $4.38.

Honest Stock Down 4.2%

Shares of HNST stock opened at $5.23 on Monday. The company has a 50 day moving average price of $3.81 and a 200-day moving average price of $3.22. Honest has a 52 week low of $2.07 and a 52 week high of $5.84. The firm has a market capitalization of $575.72 million, a PE ratio of -47.55 and a beta of 2.12.

Honest (NASDAQ:HNST) last issued its earnings results on Wednesday, August 5th. The company reported $0.04 earnings per share for the quarter, topping analysts’ consensus estimates of $0.01 by $0.03. The business had revenue of $80.19 million during the quarter, compared to analyst estimates of $77.83 million. Honest had a positive return on equity of 4.31% and a negative net margin of 3.56%.

Institutional Investors Weigh In On Honest

Several hedge funds and other institutional investors have recently modified their holdings of the stock. BlackRock Inc. purchased a new stake in Honest in the second quarter worth about $25,662,000. Mak Capital One LLC bought a new position in shares of Honest in the fourth quarter worth about $9,104,000. Balyasny Asset Management L.P. lifted its position in shares of Honest by 796.2% during the 4th quarter. Balyasny Asset Management L.P. now owns 2,006,646 shares of the company’s stock valued at $5,177,000 after buying an additional 1,782,742 shares in the last quarter. Goldman Sachs Group Inc. lifted its position in shares of Honest by 70.3% during the 4th quarter. Goldman Sachs Group Inc. now owns 1,520,331 shares of the company’s stock valued at $3,922,000 after buying an additional 627,537 shares in the last quarter. Finally, UBS Group AG grew its stake in shares of Honest by 77.3% during the 4th quarter. UBS Group AG now owns 1,014,939 shares of the company’s stock valued at $2,619,000 after acquiring an additional 442,542 shares during the period. 45.54% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling at Honest

In other Honest news, CEO Carla Vernon sold 119,389 shares of the stock in a transaction that occurred on Wednesday, May 20th. The shares were sold at an average price of $3.14, for a total value of $374,881.46. Following the transaction, the chief executive officer directly owned 3,946,451 shares in the company, valued at approximately $12,391,856.14. This trade represents a 2.94% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Curtiss James Bruce III sold 12,669 shares of the stock in a transaction that occurred on Wednesday, May 20th. The stock was sold at an average price of $3.14, for a total transaction of $39,780.66. Following the completion of the transaction, the chief financial officer owned 526,157 shares in the company, valued at $1,652,132.98. The trade was a 2.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 175,058 shares of company stock worth $550,591 over the last quarter. Company insiders own 9.40% of the company’s stock.

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.