Northern Financial Advisors Inc Sells 106 Shares of Salesforce Inc. $CRM

Northern Financial Advisors Inc reduced its holdings in Salesforce Inc. (NYSE:CRM) by 5.8% during the second quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 1,726 shares of the CRM provider’s stock after selling 106 shares during the quarter. Northern Financial Advisors Inc’s holdings in Salesforce were worth $471,000 at the end of the most recent quarter.

A number of other large investors have also recently made changes to their positions in CRM. Brighton Jones LLC grew its position in shares of Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after buying an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC grew its position in shares of Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after buying an additional 205 shares during the last quarter. Bison Wealth LLC lifted its stake in shares of Salesforce by 9.0% in the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares during the period. Toth Financial Advisory Corp purchased a new position in shares of Salesforce in the 1st quarter valued at approximately $357,000. Finally, NewSquare Capital LLC lifted its stake in shares of Salesforce by 236.6% in the 1st quarter. NewSquare Capital LLC now owns 276 shares of the CRM provider’s stock valued at $74,000 after purchasing an additional 194 shares during the period. 80.43% of the stock is currently owned by institutional investors.

Analyst Upgrades and Downgrades

CRM has been the subject of a number of research analyst reports. Wells Fargo & Company lowered their target price on Salesforce from $275.00 to $265.00 and set an “equal weight” rating for the company in a research note on Thursday, September 4th. BMO Capital Markets lowered their target price on Salesforce from $335.00 to $280.00 and set an “outperform” rating for the company in a research note on Thursday, September 4th. KeyCorp lowered their target price on Salesforce from $440.00 to $400.00 and set an “overweight” rating for the company in a research note on Thursday, September 4th. JMP Securities restated a “market outperform” rating and issued a $430.00 target price on shares of Salesforce in a research note on Tuesday, September 2nd. Finally, Needham & Company LLC restated a “buy” rating and issued a $400.00 target price on shares of Salesforce in a research note on Thursday, September 4th. Twenty-six equities research analysts have rated the stock with a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $332.58.

Insider Activity at Salesforce

In other Salesforce news, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction on Monday, October 6th. The stock was sold at an average price of $241.32, for a total value of $542,970.00. Following the completion of the sale, the chief executive officer owned 11,911,571 shares of the company’s stock, valued at approximately $2,874,500,313.72. This trade represents a 0.02% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Over the last three months, insiders sold 78,750 shares of company stock valued at $19,679,535. 3.00% of the stock is currently owned by company insiders.

Salesforce Stock Down 2.4%

Shares of NYSE:CRM opened at $239.91 on Wednesday. The stock has a fifty day simple moving average of $245.62 and a two-hundred day simple moving average of $259.67. The stock has a market capitalization of $228.40 billion, a price-to-earnings ratio of 34.87, a PEG ratio of 2.12 and a beta of 1.19. Salesforce Inc. has a 12-month low of $226.48 and a 12-month high of $369.00. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14.

Salesforce (NYSE:CRM) last posted its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, topping analysts’ consensus estimates of $2.78 by $0.13. The business had revenue of $10.24 billion during the quarter, compared to analyst estimates of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The company’s quarterly revenue was up 9.8% compared to the same quarter last year. During the same quarter last year, the company earned $2.56 EPS. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, research analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th will be issued a $0.416 dividend. The ex-dividend date of this dividend is Wednesday, September 17th. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.7%. Salesforce’s dividend payout ratio (DPR) is presently 24.13%.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.