North Star Asset Management Inc. Takes Position in ServiceNow, Inc. $NOW

North Star Asset Management Inc. bought a new position in ServiceNow, Inc. (NYSE:NOW) during the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund bought 178,977 shares of the information technology services provider’s stock, valued at approximately $17,769,000.

A number of other large investors have also bought and sold shares of the business. Empowered Funds LLC acquired a new stake in ServiceNow during the 2nd quarter valued at $21,675,000. United Capital Financial Advisors LLC bought a new position in ServiceNow in the 2nd quarter valued at $28,386,000. Dearborn Partners LLC acquired a new position in ServiceNow in the second quarter worth $975,000. Equitable Holdings Inc. acquired a new position in ServiceNow in the second quarter worth $15,948,000. Finally, Centaurus Financial Inc. bought a new stake in shares of ServiceNow during the second quarter worth $1,447,000. 87.18% of the stock is currently owned by institutional investors.

Insider Activity

In other news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction that occurred on Thursday, August 13th. The shares were sold at an average price of $125.60, for a total transaction of $188,400.00. Following the completion of the sale, the director owned 46,690 shares in the company, valued at $5,864,264. The trade was a 3.11% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Company insiders own 0.34% of the company’s stock.

Analyst Ratings Changes

A number of analysts have recently weighed in on NOW shares. Weiss Ratings upgraded ServiceNow from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Thursday, August 20th. Citigroup reiterated a “market outperform” rating on shares of ServiceNow in a research report on Thursday, July 23rd. JPMorgan Chase & Co. increased their price objective on shares of ServiceNow from $145.00 to $150.00 and gave the stock an “overweight” rating in a report on Thursday, July 23rd. Barclays restated an “overweight” rating and issued a $134.00 price objective (up from $132.00) on shares of ServiceNow in a research report on Tuesday, May 5th. Finally, BTIG Research reiterated a “buy” rating and set a $150.00 target price on shares of ServiceNow in a research report on Wednesday, July 22nd. One equities research analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, ServiceNow presently has a consensus rating of “Moderate Buy” and a consensus target price of $144.24.

ServiceNow Trading Up 10.1%

Shares of NOW opened at $138.50 on Friday. The stock’s fifty day simple moving average is $111.34 and its 200-day simple moving average is $106.33. The firm has a market capitalization of $143.20 billion, a PE ratio of 86.56, a price-to-earnings-growth ratio of 2.21 and a beta of 0.94. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $194.73. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. The firm had revenue of $3.99 billion during the quarter, compared to analyst estimates of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.The company’s revenue was up 24.0% on a year-over-year basis. During the same period last year, the company earned $0.81 earnings per share. As a group, research analysts predict that ServiceNow, Inc. will post 2.24 earnings per share for the current year.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Salesforce earnings lifted the sector. Salesforce’s strong quarterly results, raised guidance and “Claudeforce” AI announcement eased fears of a broad “SaaS-pocalypse.” The read-through suggests businesses are adding AI tools to existing software platforms rather than replacing them, benefiting ServiceNow. Why ServiceNow Rallied Today
• Positive Sentiment: Enterprise AI momentum remains a key catalyst. Reports highlighted ServiceNow’s more than $1 billion in AI annual contract value, expanding customer adoption and the potential for its AI Control Tower and agentic-AI products to create additional revenue streams. Agentic AI Adoption Boosts NOW’s Growth Prospects Against MSFT & CRM
• Positive Sentiment: Technical and analyst sentiment improved. ServiceNow cleared an early buy point as disruption fears faded, while coverage cited positive price-target actions and a potential sector re-rating. ServiceNow, IBD Stock Of The Day
• Positive Sentiment: Platform integrations support monetization. Pricefx announced an integration that brings AI-powered deal optimization and sales guidance to ServiceNow workflows, reinforcing the platform’s ecosystem and enterprise-use case. Pricefx Announces Integration with ServiceNow

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.