Niu Technologies (NASDAQ:NIU) & LCI Industries (NYSE:LCII) Financial Survey

LCI Industries (NYSE:LCII) and Niu Technologies (NASDAQ:NIU) are both auto/tires/trucks companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, risk and valuation.

Insider & Institutional Ownership

99.7% of LCI Industries shares are held by institutional investors. Comparatively, 75.1% of Niu Technologies shares are held by institutional investors. 3.3% of LCI Industries shares are held by insiders. Comparatively, 10.2% of Niu Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Volatility & Risk

LCI Industries has a beta of 1.18, suggesting that its stock price is 18% more volatile than the S&P 500. Comparatively, Niu Technologies has a beta of -0.13, suggesting that its stock price is 113% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for LCI Industries and Niu Technologies, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
LCI Industries	0	6	3	0	2.33
Niu Technologies	1	1	0	0	1.50

LCI Industries presently has a consensus target price of $142.71, indicating a potential upside of 39.66%. Niu Technologies has a consensus target price of $3.50, indicating a potential upside of 69.08%. Given Niu Technologies’ higher possible upside, analysts plainly believe Niu Technologies is more favorable than LCI Industries.

Profitability

This table compares LCI Industries and Niu Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
LCI Industries	4.84%	14.03%	6.05%
Niu Technologies	-2.17%	-10.85%	-3.12%

Earnings & Valuation

This table compares LCI Industries and Niu Technologies”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
LCI Industries	$4.12 billion	0.60	$188.25 million	$8.14	12.55
Niu Technologies	$616.02 million	0.26	-$5.63 million	($0.18)	-11.50

LCI Industries has higher revenue and earnings than Niu Technologies. Niu Technologies is trading at a lower price-to-earnings ratio than LCI Industries, indicating that it is currently the more affordable of the two stocks.

Summary

LCI Industries beats Niu Technologies on 12 of the 14 factors compared between the two stocks.

About LCI Industries

LCI Industries, together with its subsidiaries, manufactures and supplies engineered components for the manufacturers of recreational vehicles (RVs) and adjacent industries in the United States and internationally. It operates through two segments: Original Equipment Manufacturers (OEM) and Aftermarket. The OEM segment manufactures and distributes a range of engineered components, such as steel chassis and related components; axles, ABS, and suspension solutions; slide-out mechanisms and solutions; thermoformed bath, kitchen, and other products; vinyl, aluminum, and frameless windows; manual, electric, and hydraulic stabilizer and leveling systems; entry, luggage, patio, and ramp doors; furniture and mattresses; electric and manual entry steps; awnings and awning accessories; electronic components; appliances; air conditioners; televisions and sound systems; tankless water heaters; towing products; truck accessories; and other accessories. This segment serves OEMs of RVs and adjacent industries, including buses; trailers used to haul boats, livestock, equipment, and other cargo; trucks; boats; trains; manufactured homes; and modular housing. The Aftermarket segment supplies engineered components to aftermarket channels of the recreation and transportation markets for retail dealers, wholesale distributors, and service centers, as well as direct to retail customers through the Internet. This segment also sells replacement glass and awnings to fulfill insurance claims; and biminis, covers, buoys, fenders to the marine industry, towing products, truck accessories, appliances, air conditioners, televisions, sound systems, and tankless water heaters. The company was formerly known as Drew Industries Incorporated and changed its name to LCI Industries in December 2016. LCI Industries was founded in 1956 and is based in Elkhart, Indiana.

About Niu Technologies

Niu Technologies designs, manufactures, and sells electric scooters in the People’s Republic of China, Europe, and internationally. The company offers RQi, NQi, MQi, SQi, UQi, F, and Gova series smart electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People’s Republic of China.