Netflix (NASDAQ:NFLX) Trading 2.8% Higher – Should You Buy?

Netflix, Inc. (NASDAQ:NFLX)’s stock price was up 2.8% on Tuesday . The company traded as high as $82.46 and last traded at $82.23. Approximately 29,167,857 shares traded hands during trading, a decline of 34% from the average session volume of 44,221,938 shares. The stock had previously closed at $80.01.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Wolfe Research raised its Netflix price target to $95 from $84 and said improving viewer engagement could support stronger operating momentum. The higher target implies additional upside from recent levels and is the primary catalyst behind the stock’s advance. CNBC article
• Positive Sentiment: Netflix is reportedly considering allowing customers to purchase subscriptions to rival services such as Peacock and Fox One through its platform. Becoming a broader streaming-subscription hub could increase customer convenience, create potential commission revenue and strengthen Netflix’s role in the streaming ecosystem. TipRanks article
• Positive Sentiment: Netflix generated approximately $2.8 billion in 2025 U.K. revenue, surpassing ITV for the first time. The milestone underscores the company’s international scale and continued ability to monetize its global subscriber base. Deadline article

Analyst Upgrades and Downgrades

Several research analysts have issued reports on the company. UBS Group dropped their price target on Netflix from $130.00 to $115.00 and set a “buy” rating on the stock in a report on Friday, July 17th. TD Cowen decreased their target price on Netflix from $112.00 to $100.00 and set a “buy” rating on the stock in a report on Friday, July 17th. Barclays cut their target price on Netflix from $85.00 to $80.00 and set an “equal weight” rating on the stock in a research report on Friday, July 17th. Robert W. Baird set a $90.00 target price on Netflix and gave the company an “outperform” rating in a report on Wednesday, July 22nd. Finally, Piper Sandler reiterated an “overweight” rating and issued a $85.00 price target (down from $115.00) on shares of Netflix in a research report on Friday, July 17th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, seventeen have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, Netflix has a consensus rating of “Moderate Buy” and an average price target of $103.19.

Netflix Stock Up 2.8%

The company has a market cap of $342.40 billion, a P/E ratio of 25.88, a PEG ratio of 1.00 and a beta of 1.52. The company has a debt-to-equity ratio of 0.39, a current ratio of 1.14 and a quick ratio of 1.14. The business’s 50 day moving average price is $74.35 and its 200-day moving average price is $84.35.

Netflix (NASDAQ:NFLX) last released its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, topping analysts’ consensus estimates of $0.79 by $0.01. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The business had revenue of $12.56 billion for the quarter, compared to analyst estimates of $12.58 billion. During the same period in the prior year, the company earned $0.72 EPS. Netflix’s revenue for the quarter was up 13.4% on a year-over-year basis. On average, analysts anticipate that Netflix, Inc. will post 3.59 earnings per share for the current fiscal year.

Insider Activity at Netflix

In other news, insider David A. Hyman sold 5,723 shares of the firm’s stock in a transaction on Tuesday, August 4th. The stock was sold at an average price of $72.85, for a total value of $416,920.55. Following the completion of the sale, the insider directly owned 316,100 shares in the company, valued at approximately $23,027,885. This trade represents a 1.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Theodore A. Sarandos sold 27,312 shares of Netflix stock in a transaction dated Tuesday, August 4th. The shares were sold at an average price of $73.35, for a total value of $2,003,335.20. Following the completion of the transaction, the chief executive officer directly owned 178,954 shares of the company’s stock, valued at $13,126,275.90. This represents a 13.24% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last ninety days, insiders have sold 600,295 shares of company stock valued at $49,056,671. 1.24% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Netflix

Large investors have recently modified their holdings of the stock. Turning Point Benefit Group Inc. increased its stake in Netflix by 13,400.0% in the fourth quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 268 shares in the last quarter. Imprint Wealth LLC bought a new position in shares of Netflix during the third quarter worth $25,000. Cornerstone Financial Management LLC bought a new position in shares of Netflix during the fourth quarter worth $26,000. Clal Insurance Enterprises Holdings Ltd acquired a new position in shares of Netflix in the 2nd quarter valued at $26,000. Finally, Atlas Capital Advisors Inc. acquired a new position in shares of Netflix in the 4th quarter valued at $26,000. 80.93% of the stock is currently owned by institutional investors and hedge funds.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.