Netflix (NASDAQ:NFLX) Price Target Cut to $120.00 by Analysts at Robert W. Baird

Netflix (NASDAQ:NFLX) had its price objective trimmed by Robert W. Baird from $150.00 to $120.00 in a research report sent to investors on Friday, Marketbeat Ratings reports. The firm currently has an outperform rating on the Internet television network’s stock.

Several other research analysts have also weighed in on the stock. Wall Street Zen lowered shares of Netflix from a “buy” rating to a “hold” rating in a research note on Saturday, October 4th. Deutsche Bank Aktiengesellschaft restated a “hold” rating and issued a $98.00 price objective (up previously from $95.00) on shares of Netflix in a research note on Wednesday. Seaport Research Partners raised Netflix from a “hold” rating to a “strong-buy” rating in a research report on Monday, October 6th. JPMorgan Chase & Co. decreased their target price on Netflix from $127.50 to $124.00 and set a “neutral” rating on the stock in a report on Tuesday, November 18th. Finally, Arete Research raised their price target on Netflix from $83.30 to $108.40 and gave the company a “neutral” rating in a report on Tuesday, October 28th. One analyst has rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, seventeen have given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $118.63.

Netflix Stock Up 3.1%

NFLX stock opened at $86.14 on Friday. Netflix has a twelve month low of $81.93 and a twelve month high of $134.12. The company has a market cap of $365.01 billion, a price-to-earnings ratio of 34.09, a P/E/G ratio of 1.48 and a beta of 1.71. The company has a quick ratio of 1.33, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The business has a 50 day moving average price of $96.20 and a two-hundred day moving average price of $111.42.

Netflix (NASDAQ:NFLX) last released its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating the consensus estimate of $0.55 by $0.01. The business had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm’s revenue was up 17.6% on a year-over-year basis. During the same period last year, the business earned $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Analysts anticipate that Netflix will post 24.58 EPS for the current fiscal year.

Insider Buying and Selling at Netflix

In other Netflix news, Director Reed Hastings sold 426,290 shares of Netflix stock in a transaction dated Friday, January 2nd. The shares were sold at an average price of $91.67, for a total value of $39,078,004.30. Following the completion of the sale, the director owned 3,940 shares in the company, valued at $361,179.80. The trade was a 99.08% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Bradford L. Smith sold 31,790 shares of the stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the transaction, the director owned 79,690 shares in the company, valued at approximately $7,081,253.40. The trade was a 28.52% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 1,653,599 shares of company stock valued at $173,141,263 in the last quarter. Company insiders own 1.37% of the company’s stock.

Hedge Funds Weigh In On Netflix

Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. First Financial Corp IN grew its stake in Netflix by 900.0% during the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock worth $25,000 after buying an additional 243 shares in the last quarter. DiNuzzo Private Wealth Inc. raised its position in shares of Netflix by 885.2% in the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock valued at $25,000 after buying an additional 239 shares in the last quarter. Imprint Wealth LLC bought a new stake in shares of Netflix during the 3rd quarter worth approximately $25,000. Retirement Wealth Solutions LLC acquired a new stake in shares of Netflix during the 3rd quarter worth approximately $28,000. Finally, MB Levis & Associates LLC boosted its position in shares of Netflix by 177.8% during the 4th quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network’s stock worth $28,000 after acquiring an additional 192 shares in the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Solid quarter and subscriber milestone — Netflix beat Q4 revenue/earnings estimates modestly and surpassed ~325 million paid subscribers, which supports the base streaming growth story and cash generation outlook. Netflix Just Topped 325 Million Subscribers
• Positive Sentiment: Institutional buying and options activity — Large call-volume and reported purchases by funds (e.g., ARK) show pockets of bullish positioning that can prop short-term upside amid the noise. Cathie Wood Loads Up on Netflix
• Neutral Sentiment: Mixed analyst commentary — Some firms reaffirm bullish views (e.g., Bernstein) while others trim targets; consensus remains split between “buy” and cautious views as models are re-run to account for the WBD deal and slower guidance. Analysts Share Mixed Remarks on Netflix
• Negative Sentiment: Acquisition battle and regulatory uncertainty — The takeover fight for Warner Bros. (Netflix’s ~$82.7B all-cash offer vs. Paramount/Skydance counterpressure) is escalating; that contest raises antitrust and financing risk and is the primary driver of investor caution. Netflix says Paramount bid ‘doesn’t pass sniff test’
• Negative Sentiment: All-cash structure and financing impact — Netflix amended the WBD offer to all cash and suspended buybacks, increasing near-term cash needs and removing a prior EPS support; that elevates leverage/financial risk if the deal proceeds. Netflix Just Upped Its Bid for Warner Bros. to All Cash
• Negative Sentiment: Analysts cut targets and warn on guidance — Multiple shops lowered price targets or issued cautious notes after Q4 and the WBD bid (Baird, TD Cowen, HSBC and others), pressuring sentiment and weighing on valuation. Baird Adjusts Price Target on Netflix
• Negative Sentiment: Political/regulatory spotlight — Netflix executives will face hearings (Senate testimony reported), raising the chance of regulatory hurdles and prolonging deal uncertainty. Sarandos to Testify in Senate Hearing
• Negative Sentiment: Market-level re-rating — Despite solid results, the stock remains well below its 2025 highs as investors price in slower growth and deal risk; that macro re-pricing is keeping volatility elevated. Netflix Stock Drops 35%+ After Q4 as WBD Deal Risk Rises

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.