Netflix, Inc. $NFLX Shares Acquired by Northside Capital Management LLC

Northside Capital Management LLC increased its position in shares of Netflix, Inc. (NASDAQ:NFLX) by 1,686.2% during the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The firm owned 117,351 shares of the Internet television network’s stock after buying an additional 110,781 shares during the quarter. Northside Capital Management LLC’s holdings in Netflix were worth $8,379,000 at the end of the most recent reporting period.

Several other institutional investors have also recently made changes to their positions in the company. Turning Point Benefit Group Inc. increased its stake in Netflix by 13,400.0% during the fourth quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock worth $25,000 after acquiring an additional 268 shares during the last quarter. Imprint Wealth LLC acquired a new position in shares of Netflix in the 3rd quarter valued at $25,000. Cornerstone Financial Management LLC acquired a new position in shares of Netflix in the 4th quarter valued at $26,000. Atlas Capital Advisors Inc. purchased a new position in shares of Netflix during the 4th quarter worth $26,000. Finally, Jessup Wealth Management Inc purchased a new position in shares of Netflix during the 4th quarter worth $27,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix reported that advertising commitments for its 2026 U.S. Upfront negotiations nearly doubled year over year. The result strengthens the case that advertising is becoming an important growth engine and supports management’s goal of reaching approximately $3 billion in annual ad revenue by 2026. Netflix Wraps Upfront, Volume Nearly Doubled
• Positive Sentiment: Some analysts and commentators view the sell-off as a potential buying opportunity, citing Netflix’s lower valuation, possible earnings catalysts and consensus price targets that imply substantial upside. Analysts See Upside in Netflix
• Neutral Sentiment: Coverage remains divided on whether Netflix can maintain its long-term dominance. Bullish investors point to predictable streaming growth and advertising, while skeptics question whether the company’s premium valuation is justified relative to competitors such as Disney. Is Netflix’s Long-Term Dominance Under Threat?
• Neutral Sentiment: Take-Two Interactive’s CEO said the company is not interested in selling to Netflix or another buyer. Although the companies’ partnership around a Grand Theft Auto 6 trailer fueled takeover speculation, the comments remove a potential acquisition catalyst rather than changing Netflix’s core operations. Take-Two Is Not Interested in Selling
• Negative Sentiment: A Seeking Alpha analysis downgraded Netflix, citing underestimated industry trends and the risk that advertising or other initiatives could cannibalize existing subscription economics. These concerns may be contributing to investor caution despite the strong Upfront results. Netflix Downgrade Analysis
• Negative Sentiment: Chief Financial Officer Spencer Adam Neumann sold 9,248 shares for roughly $701,000, reducing his direct holdings by 11.14%. The sale may weigh modestly on sentiment, although insider transactions do not necessarily signal a change in Netflix’s business outlook. Netflix SEC Form 4 Filing

Wall Street Analyst Weigh In

Several analysts recently issued reports on the stock. Stephens assumed coverage on shares of Netflix in a report on Friday, July 17th. They issued an “overweight” rating on the stock. Raymond James Financial reaffirmed a “market perform” rating on shares of Netflix in a research note on Thursday, May 14th. Phillip Securities upgraded shares of Netflix from a “moderate buy” rating to a “strong-buy” rating in a research report on Sunday, July 19th. BMO Capital Markets downgraded shares of Netflix from an “outperform” rating to a “market perform” rating in a research note on Monday, July 20th. Finally, Bank of America restated a “buy” rating and issued a $125.00 price objective on shares of Netflix in a report on Monday, May 18th. Four research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, seventeen have assigned a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $103.48.

Insider Activity

In related news, Director Reed Hastings sold 386,700 shares of the business’s stock in a transaction on Monday, June 1st. The stock was sold at an average price of $85.97, for a total transaction of $33,244,599.00. Following the completion of the transaction, the director directly owned 3,940 shares of the company’s stock, valued at $338,721.80. The trade was a 98.99% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Spencer Adam Neumann sold 9,248 shares of the company’s stock in a transaction dated Monday, August 10th. The stock was sold at an average price of $75.79, for a total value of $700,905.92. Following the sale, the chief financial officer owned 73,787 shares in the company, valued at approximately $5,592,316.73. This trade represents a 11.14% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 600,295 shares of company stock worth $49,056,671 over the last three months. Company insiders own 1.24% of the company’s stock.

Netflix Trading Down 2.0%

Shares of NFLX stock opened at $74.79 on Wednesday. Netflix, Inc. has a fifty-two week low of $65.08 and a fifty-two week high of $126.71. The company has a 50 day moving average price of $74.96 and a 200 day moving average price of $84.70. The stock has a market capitalization of $311.42 billion, a P/E ratio of 23.54, a price-to-earnings-growth ratio of 0.96 and a beta of 1.52. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.14 and a current ratio of 1.14.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, beating the consensus estimate of $0.79 by $0.01. The company had revenue of $12.56 billion during the quarter, compared to analysts’ expectations of $12.58 billion. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The firm’s revenue was up 13.4% compared to the same quarter last year. During the same quarter last year, the company posted $0.72 EPS. Equities research analysts predict that Netflix, Inc. will post 3.59 EPS for the current fiscal year.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.