Myriad Asset Management Advisors LLC Increases Position in Amazon.com, Inc. $AMZN

Myriad Asset Management Advisors LLC boosted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 22.0% in the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 59,373 shares of the e-commerce giant’s stock after acquiring an additional 10,699 shares during the period. Amazon.com accounts for 3.3% of Myriad Asset Management Advisors LLC’s investment portfolio, making the stock its 6th biggest holding. Myriad Asset Management Advisors LLC’s holdings in Amazon.com were worth $14,151,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors also recently made changes to their positions in AMZN. Red Crane Wealth Management LLC increased its position in Amazon.com by 2.3% in the 1st quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant’s stock worth $346,000 after buying an additional 38 shares during the period. Robinson Smith Wealth Advisors LLC boosted its position in shares of Amazon.com by 0.7% in the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant’s stock valued at $1,147,000 after acquiring an additional 40 shares during the period. Sfam LLC grew its stake in shares of Amazon.com by 3.4% in the first quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant’s stock worth $255,000 after acquiring an additional 40 shares during the last quarter. Measured Risk Portfolios Inc. increased its position in Amazon.com by 3.4% during the first quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant’s stock worth $251,000 after acquiring an additional 40 shares during the period. Finally, CoreFirst Bank & Trust raised its stake in Amazon.com by 1.1% during the 1st quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant’s stock valued at $754,000 after purchasing an additional 40 shares during the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com Price Performance

Amazon.com stock opened at $261.06 on Wednesday. The business has a 50 day simple moving average of $250.48 and a 200 day simple moving average of $239.68. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The company has a market capitalization of $2.82 trillion, a PE ratio of 21.00, a price-to-earnings-growth ratio of 1.74 and a beta of 1.45. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. During the same period in the prior year, the company posted $1.68 earnings per share. The business’s revenue for the quarter was up 19.6% compared to the same quarter last year. On average, sell-side analysts forecast that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Wall Street Analyst Weigh In

A number of analysts have weighed in on AMZN shares. Phillip Securities downgraded shares of Amazon.com from a “strong-buy” rating to a “moderate buy” rating in a report on Monday, August 3rd. BMO Capital Markets reaffirmed an “outperform” rating and set a $360.00 price objective (up from $355.00) on shares of Amazon.com in a research report on Tuesday, July 28th. Barclays reissued an “overweight” rating and set a $365.00 target price (up from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Stifel Nicolaus set a $319.00 price objective on Amazon.com and gave the stock a “buy” rating in a research report on Thursday, April 30th. Finally, Pivotal Research reissued a “buy” rating and set a $333.00 price objective (up from $320.00) on shares of Amazon.com in a report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have assigned a Hold rating to the company. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $322.39.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS demand remains the leading catalyst. AWS reportedly has a $496 billion backlog, while analysts see accelerating AI-related cloud demand and potential 2027 revenue of $222 billion. A Citizens analyst reiterated a Market Outperform rating with a $315 price target, citing Amazon’s relationships with OpenAI and Anthropic. AWS backlog article
• Positive Sentiment: Amazon continues gaining share in apparel. PYMNTS Intelligence estimates Amazon represented 17% of U.S. clothing spending in 2025, double its 2019 share, while Walmart’s share declined. The trend suggests continued progress in a major retail category. Amazon clothing market-share article
• Positive Sentiment: Automation and logistics could improve long-term efficiency. Project Tetromino aims to create delivery stations capable of processing packages at roughly 2.5 times the current rate, potentially reducing labor and delivery costs. Amazon is also expanding Prime Air toward nearly 500 U.S. cities, while Zoox is testing autonomous vehicles in San Francisco. Project Tetromino article
• Neutral Sentiment: Analysts and institutional investors remain broadly constructive. Recent coverage highlights Amazon’s relatively attractive valuation, strong AI exposure and diversified revenue base. The cited analyst consensus includes buy-equivalent ratings, with a median price target of $320, although targets are not guarantees.
• Negative Sentiment: AI investment is creating a substantial cash-flow overhang. Reports indicate Amazon’s free cash flow turned negative by $7.6 billion even as operating cash flow rose 33%. Investors want evidence that the planned roughly $220 billion in 2026 capital spending will generate sufficient returns and rebuild free cash flow. Amazon free cash flow article
• Negative Sentiment: Several senior executives sold shares. CEO Andrew Jassy, AWS CEO Matthew Garman, CFO Brian Olsavsky, and other executives collectively sold millions of dollars of AMZN stock. Each transaction was conducted under a pre-arranged Rule 10b5-1 plan, reducing the signal’s severity, but the absence of reported insider purchases may still pressure sentiment.
• Negative Sentiment: Cost and regulatory risks are increasing. Amazon raised prices on some Echo, Fire TV, Kindle and eero devices by as much as 60% because of memory shortages, potentially hurting demand. New York City officials are also backing measures targeting delivery-worker practices, vehicle idling and other Amazon operations. Amazon hardware price increase article

Insider Buying and Selling at Amazon.com

In related news, CEO Matthew S. Garman sold 14,541 shares of Amazon.com stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares of the company’s stock, valued at $4,609,713.64. This trade represents a 44.97% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of the company’s stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $606,860.43. Following the sale, the vice president directly owned 119,780 shares in the company, valued at $31,024,217.80. This represents a 1.92% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 71,589 shares of company stock worth $18,580,205 over the last ninety days. Company insiders own 8.90% of the company’s stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.