Mill Capital Management LLC Buys New Position in Salesforce Inc. $CRM

Mill Capital Management LLC bought a new position in shares of Salesforce Inc. (NYSE:CRM) during the second quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund bought 59,846 shares of the CRM provider’s stock, valued at approximately $9,375,000.

Several other hedge funds and other institutional investors have also recently bought and sold shares of the business. Brighton Jones LLC boosted its holdings in Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after buying an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Salesforce by 12.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after buying an additional 205 shares in the last quarter. Bison Wealth LLC lifted its position in shares of Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after acquiring an additional 184 shares during the last quarter. Sivia Capital Partners LLC lifted its position in shares of Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock valued at $807,000 after acquiring an additional 106 shares during the last quarter. Finally, United Bank boosted its stake in shares of Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock worth $2,781,000 after acquiring an additional 500 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors.

Salesforce Price Performance

Shares of NYSE:CRM opened at $195.86 on Friday. The company’s fifty day moving average is $171.41 and its two-hundred day moving average is $182.28. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 12-month low of $146.32 and a 12-month high of $269.11. The company has a market cap of $160.41 billion, a P/E ratio of 22.67, a price-to-earnings-growth ratio of 1.09 and a beta of 1.16.

Salesforce (NYSE:CRM) last released its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. The company had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company’s revenue for the quarter was up 13.3% on a year-over-year basis. During the same quarter in the prior year, the company earned $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities analysts expect that Salesforce Inc. will post 10.27 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were paid a $0.44 dividend. This represents a $1.76 annualized dividend and a yield of 0.9%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce’s dividend payout ratio is currently 20.37%.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: JPMorgan resumed coverage with an Overweight rating and a $250 price target, citing potential acceleration in Salesforce’s core business during the second half of the year. The target implies more than 24% upside from recent levels. JPMorgan bullish Salesforce coverage
• Positive Sentiment: Monness Crespi & Hardt raised its Salesforce price target to $222 from $200 and maintained a Buy rating. UBS and Wells Fargo also reportedly forecast strong appreciation, reinforcing improving sell-side sentiment. Monness Crespi Salesforce price target
• Positive Sentiment: Salesforce’s Agentforce platform is gaining traction, giving the company a way to use its large CRM customer base to compete with Microsoft and Oracle in enterprise “agentic” AI. Salesforce agentic AI analysis
• Positive Sentiment: A Seeking Alpha analysis argues that Salesforce’s $27.1 billion share-repurchase program, equivalent to an estimated 23% net buyback yield, could support earnings-per-share growth. The stock also appears inexpensive at roughly 14 times forward earnings, although buybacks have increased debt. Salesforce buyback analysis
• Neutral Sentiment: Salesforce has recently posted strong momentum, with reports noting three consecutive weeks of gains and substantial one-month appreciation. That run may be encouraging investors, but it also raises the possibility of profit-taking.
• Negative Sentiment: Parnassus Investments indicated that Salesforce has lost favor as AI opportunities shift toward competing or substitute technologies. Other commentary likewise warns that alternative software and AI-native tools threaten Salesforce’s traditional CRM franchise. Salesforce AI competition concerns

Analyst Upgrades and Downgrades

A number of brokerages recently issued reports on CRM. Royal Bank Of Canada cut Salesforce from a “sector perform” rating to a “sector perform” rating in a report on Wednesday, July 1st. Barclays raised Salesforce from an “overweight” rating to an “overweight” rating in a report on Thursday, June 18th. B. Riley Financial increased their price target on Salesforce from $205.00 to $240.00 and gave the company a “buy” rating in a research report on Thursday, May 28th. TD Cowen reissued a “buy” rating on shares of Salesforce in a research note on Friday, June 12th. Finally, JPMorgan Chase & Co. assumed coverage on Salesforce in a report on Thursday. They set an “overweight” rating and a $250.00 price objective on the stock. Two research analysts have rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, seventeen have assigned a Hold rating and three have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $249.05.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.