Roku, Inc. (NASDAQ:ROKU – Get Free Report) CAO Matthew Banks sold 725 shares of the company’s stock in a transaction dated Friday, May 1st. The shares were sold at an average price of $125.52, for a total transaction of $91,002.00. Following the completion of the sale, the chief accounting officer directly owned 6,222 shares of the company’s stock, valued at $780,985.44. The trade was a 10.44% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Roku Trading Up 2.9%
Shares of NASDAQ ROKU opened at $127.98 on Thursday. Roku, Inc. has a twelve month low of $59.45 and a twelve month high of $128.53. The company has a market capitalization of $18.87 billion, a price-to-earnings ratio of 96.23 and a beta of 2.04. The firm has a 50-day moving average of $101.98 and a two-hundred day moving average of $101.29.
Roku (NASDAQ:ROKU – Get Free Report) last issued its quarterly earnings results on Thursday, April 30th. The company reported $0.57 earnings per share for the quarter, beating analysts’ consensus estimates of $0.34 by $0.23. Roku had a net margin of 4.06% and a return on equity of 7.64%. The company had revenue of $1.25 billion during the quarter, compared to the consensus estimate of $1.20 billion. During the same period in the prior year, the company earned ($0.19) EPS. Roku’s revenue was up 22.4% on a year-over-year basis. As a group, research analysts predict that Roku, Inc. will post 2.41 earnings per share for the current year.
Institutional Trading of Roku
Analyst Ratings Changes
ROKU has been the subject of a number of research analyst reports. Guggenheim upped their price target on shares of Roku from $130.00 to $140.00 and gave the company a “buy” rating in a report on Friday, May 1st. Pivotal Research reissued a “buy” rating and issued a $160.00 price target (up from $140.00) on shares of Roku in a report on Friday, May 1st. Bank of America upped their price target on shares of Roku from $115.00 to $140.00 and gave the company a “buy” rating in a report on Monday, January 12th. Moffett Nathanson reaffirmed a “neutral” rating and set a $100.00 price objective on shares of Roku in a research note on Friday, February 13th. Finally, Morgan Stanley reaffirmed an “overweight” rating and set a $150.00 price objective on shares of Roku in a research note on Friday, May 1st. Twenty-one research analysts have rated the stock with a Buy rating and five have issued a Hold rating to the company. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $142.17.
Read Our Latest Stock Analysis on ROKU
Key Roku News
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Q1 beat and platform strength — Roku’s recent quarter topped estimates (better EPS, revenue and platform metrics), supporting upside for ad and subscription revenue and driving investor momentum. Read More.
- Positive Sentiment: Market share leadership in CTV — Pixalate’s Q1 report shows Roku leading share?of?voice in North America and LATAM, which reinforces Roku’s attractiveness to advertisers and supports ad monetization growth. Read More.
- Positive Sentiment: Content & partnerships expand engagement — Roku added dozens of free channels and struck a new WNBA fan?hub partnership for the 2026 season, both of which can increase hours streamed and ad inventory. Read More. Read More.
- Positive Sentiment: User experience tweaks — how?to pieces (e.g., speed?up tips) and product refinements can improve customer satisfaction and reduce churn. Read More.
- Neutral Sentiment: Insider selling via 10b5?1 plans — several insiders disclosed sales (including large, pre?arranged dispositions). Execution under trading plans lowers informational concern but high dollar volumes can weigh on near?term supply/demand. Read More.
- Neutral Sentiment: Mixed analyst positioning — many firms remain bullish with raised targets, but a range of ratings/targets means upside could be capped until guidance/earnings cadence confirms trends. Read More.
- Negative Sentiment: Class?action lawsuit alleging “bricked” TVs — multiple outlets report a proposed suit against Roku and TCL claiming recent Roku OS updates rendered some smart TVs unusable. Legal exposure, remediation costs and brand/reputational risk are meaningful near?term negatives. Read More.
About Roku
Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.
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