MAIL RU GROUP (OTCMKTS:MLRYY) & Bridgeline Digital (NASDAQ:BLIN) Critical Comparison

Bridgeline Digital (NASDAQ:BLIN) and MAIL RU GROUP (OTCMKTS:MLRYY) are both computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, risk, dividends, analyst recommendations, institutional ownership and earnings.

Profitability

This table compares Bridgeline Digital and MAIL RU GROUP’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bridgeline Digital	-16.81%	-25.79%	-16.08%
MAIL RU GROUP	N/A	N/A	N/A

Earnings and Valuation

This table compares Bridgeline Digital and MAIL RU GROUP”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bridgeline Digital	$15.38 million	1.05	-$1.96 million	($0.27)	-4.93
MAIL RU GROUP	$1.58 billion	N/A	-$401.22 million	($0.98)	-0.92

Bridgeline Digital has higher earnings, but lower revenue than MAIL RU GROUP. Bridgeline Digital is trading at a lower price-to-earnings ratio than MAIL RU GROUP, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Bridgeline Digital has a beta of 0.83, suggesting that its stock price is 17% less volatile than the S&P 500. Comparatively, MAIL RU GROUP has a beta of 0.34, suggesting that its stock price is 66% less volatile than the S&P 500.

Insider & Institutional Ownership

15.1% of Bridgeline Digital shares are held by institutional investors. 23.5% of Bridgeline Digital shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Bridgeline Digital and MAIL RU GROUP, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bridgeline Digital	2	0	1	0	1.67
MAIL RU GROUP	0	0	0	0	0.00

Bridgeline Digital presently has a consensus target price of $4.62, suggesting a potential upside of 247.37%. Given Bridgeline Digital’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Bridgeline Digital is more favorable than MAIL RU GROUP.

Summary

Bridgeline Digital beats MAIL RU GROUP on 8 of the 13 factors compared between the two stocks.

About Bridgeline Digital

Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.

About MAIL RU GROUP

VK International Public Joint-Stock Company operates as a technology company in Russia and internationally. It operates through Social Platforms and Media Content, EdTech, Technologies for Business, and Ecosystem Services and Other Business Lines segments. The company’s projects include social networks, games, education, goods and services, productivity, devices, media and entertainment, app stores, messengers, social services, and ecosystem services. It also provides marketing and advertising, communications and productivity, cloud data, analytics, authorization and registration, finances, HR, and social projects solutions for businesses; cloud platforms and data management, corporate communication services, tax monitoring platform, and other corporate software solutions; and business digitizing solutions, which range from online promotion to cloud services. It enables users to communicate, play, listen to music, watch, and create videos, and receive professional training and skills. The company was formerly known as VK Company Limited and changed its name to VK International Public Joint-Stock Company in August 2023. VK International Public Joint-Stock Company was founded in 1998 and is based in Kaliningrad, Russia.